The US Lawn Mower Market is projected to see steady growth fueled by technology innovation, environmental preferences, and expanding residential landscaping activities. With growing awareness towards sustainable landscaping and the rise in commercial real estate, demand for advanced lawn mowing solutions continues to climb. Key players such as John Deere, Toro, and Husqvarna are adopting new strategies to sustain their competitive edge.
The economic impact of tariffs on "US Lawn Mower Market".
Market Growth Drivers
Growing Adoption of Robotic and Electric Mowers: The increasing concern for environmental sustainability and focus on reducing carbon footprints have driven the adoption of robotic and electric lawn mowers across the US. In 2023, Husqvarna introduced an advanced robotic mower designed for both residential and commercial use, boasting smart sensors, improved connectivity, and autonomous operation. Such innovations fulfill consumer preferences for convenience, eco-friendliness, and operational efficiency. Additionally, major players like Toro and John Deere are expanding their electric mower portfolios in response to consumer demand, collaborations with smart home technology providers, and government incentives for green landscaping equipment.
Increasing Demand from the Residential Sector: With the boom in home improvement and landscaping activities, particularly post-pandemic, the US residential sector has seen a major uptick in lawn mower replacements and upgrades. Homeowners are investing in feature-rich, easy-to-operate equipment to maintain their yards. Companies like Honda and Craftsman have expanded their distribution channels and enhanced after-sales services to capture a greater market share. Moreover, new smart and compact designs cater to urban homeowners with limited storage space and smaller lawns, promoting further market penetration.
Market Trends
Integration of IoT and Smart Technologies: The US lawn mower market is witnessing significant integration of Internet of Things (IoT) and smart technologies. Manufacturers like John Deere and Husqvarna are embedding GPS tracking, remote control, and automated programming features into their products. This allows users to schedule mowing, track maintenance, and even control equipment remotely via mobile devices, enhancing user convenience and operational efficiency for both residential and commercial clientele.
Sustainability-Driven Product Innovations: There is a rising trend toward sustainable and eco-friendly lawn mowers. Companies like Greenworks and EGO Power+ are introducing battery-powered and low-noise models to cater to environmentally conscious consumers and comply with stricter emission norms. Technological advancements in battery chemistry have led to increased run-times and faster charging capabilities, further supporting the shift from gas-powered to electric mowers.
Market Opportunities
Expansion in Commercial Landscaping Contracts: As commercial real estate and municipal infrastructure projects increase, there is a lucrative opportunity for lawn mower manufacturers to provide advanced, durable, and high-capacity models tailored to large landscape maintenance contracts. Companies like Scag Power Equipment are increasing their partnership initiatives with landscaping service providers to capitalize on this growing demand.
Growth in Aftermarket Services and Accessories: The surge in adoption of technologically advanced mowers opens up significant opportunities in the aftermarket segment. Leading manufacturers such as Toro and Husqvarna are investing in expanding their accessory offerings, remote diagnostics, and predictive maintenance services to create new revenue streams beyond direct equipment sales.
US Lawn Mower Market Revenue, 2020-2035 (USD Million)
The chart illustrates the upward trajectory of the US lawn mower market revenue from 2020 to 2035. Starting at around USD 7,150 million in 2020, the market witnesses steady growth each year, reaching approximately USD 9,000 million by 2025. Continued adoption of smart and green technologies, together with robust growth in both residential and commercial landscaping activities, drives revenue incrementally. By 2035, the market is projected to surpass USD 14,800 million, reflecting sustained demand, innovation, and aftermarket service penetration. The compound annual growth rate (CAGR) is estimated at 5.1% over the forecast period, underpinned by evolving consumer preferences, regulatory pressures, and strategic partnerships fostered by market leaders.
US Lawn Mower Market by Regions Share (%) - 2025
The chart represents the market share distribution by region for the US Lawn Mower Market in 2025. The South dominates with a 36% share, attributed to a large number of residential properties and favorable weather. The Midwest secures 24% due to extensive agricultural activity and expansive lawns. The West, including eco-conscious states like California, accounts for 18%. The Northeast stands at 15%, primarily urban but with significant suburban landscaping needs. The Mountain region holds a 7% share due to typography/construction dynamics. The regional split highlights varying demand drivers, from climate and urbanization to home ownership trends, all influencing strategic sales and distribution decisions by major market players.
Recent Developments in US Lawn Mower Market (Last 6 Months)
In May 2024, Husqvarna launched its next-generation Automower NERA series in the US, featuring advanced RTK GPS guidance, boundary wire-free installation, and enhanced mowing navigation for challenging landscapes. This launch targets premium residential and commercial customers seeking efficient, precise, and low-maintenance solutions.
In April 2024, Toro announced the expansion of its battery-powered mower lineup, unveiling new commercial-grade Zero Turn mowers equipped with hyper-efficient lithium-ion batteries and robust digital control panels. The introduction aims to support sustainability goals and meet growing demand for low-emission, high-performance equipment from large landscaping contractors.
In March 2024, John Deere rolled out its smart connectivity solutions for the ZTrak series, enabling remote diagnostics, real-time usage analytics, and automated maintenance scheduling for professional landscapers. This move strengthens John Deere's value proposition by integrating digital technologies and boosting aftersales service capabilities.
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