The US Mobility as a Service (MaaS) market was valued at USD 55,300 Million in 2025 and is projected to reach USD 169,800 Million by 2035, expanding at a CAGR of 11.8% from 2024 to 2035. The market is driven by the integration of digital platforms and the evolution in urban mobility lifestyles, reshaping transportation efficiency, accessibility, and sustainability.
The economic impact of tariffs on "US Mobility as a Service Market".
Market Growth Drivers
Growing Urbanization and Digital Integration: Rapid urbanization in major US cities has increased pressure on legacy transportation systems. Companies like Uber and Lyft have capitalized on this by integrating multiple mobility solutions into single digital platforms, enhancing urban transit efficiency and user convenience. The deployment of multimodal MaaS solutions allows users to plan, book, and pay for diverse mobility services—from ride-hailing to public transit—through unified apps, as seen in Uber's Mobility platform pilot projects. This integration is reducing congestion, improving travel time, and creating a seamless mobility experience.
Sustainability Initiatives and Electrification: There is a significant push from governmental bodies and private companies toward environmentally friendly mobility solutions. Firms like Via and Bird are leading efforts to electrify fleets and reduce carbon emissions. The expansion of electric vehicle (EV) sharing services, supported by federal and state incentives, is attracting eco-conscious users and corporate clients alike. For example, in 2024, Via announced the addition of more electric vehicles to their shared fleet in US metropolitan areas, advancing sustainable and accessible urban transportation.
Market Trends
Rising Adoption of Micro-Mobility Solutions: Micro-mobility, such as e-scooters and e-bikes, is experiencing rapid adoption in US cities. Companies like Lime and Spin are expanding their operations in urban centers, offering flexible, on-demand mobility options. This growth is fuelled by increased demand for first- and last-mile connectivity, particularly post-pandemic, as users shift towards more personalized and contactless transportation modes. Micro-mobility services are now being integrated into MaaS platforms, as seen in Lime’s partnerships with city transit authorities, thereby widening the urban mobility ecosystem.
Expansion of Mobility-as-a-Service Subscription Models: Subscription-based MaaS offerings are becoming more prevalent, enabling users to access a bundle of transportation modes through a single monthly fee. Lyft and Whim have introduced all-in-one subscription plans covering ride-hailing, public transport, bike-sharing, and even car rentals. This trend is enhancing MaaS platform stickiness, driving up customer retention and recurring revenue. It also simplifies budgeting for urban commuters, paving the way for broad adoption across metropolitan regions.
Market Opportunity
Integration of Autonomous Vehicles: There is a significant opportunity for MaaS providers to incorporate autonomous vehicles (AVs) into their mobility portfolios. Companies like Waymo are piloting autonomous ride-hailing services in select US cities. By integrating AV technology, MaaS platforms can reduce operational costs, enhance safety, and improve service availability for users with diverse mobility needs.
Public-Private Partnerships for Rural Expansion: Many rural and underserved communities lack comprehensive transit options. MaaS providers collaborating with local governments, such as through the deployment of on-demand shuttles by Via in Texas, can bridge these gaps. These partnerships can generate new revenue streams and expand user bases beyond urban cores.
US Mobility as a Service Market Revenue (USD Million), 2020-2035
The chart shows robust growth in US Mobility as a Service market revenue from $13,200 Million in 2020 to $169,800 Million by 2035. Market expansion is gradual between 2020 and 2024, reflecting the industry’s adaptation post-pandemic and early adoption of MaaS digital platforms. From 2025 onwards, the maturity of multi-modal platforms, electrification of fleets, and integration of subscription models drive exponential growth. Key inflection points occur around 2028, with accelerated investments in autonomous transportation and deepening urban-rural integration. The strong CAGR of 11.8% for the forecast period demonstrates increasing user acceptance and public sector collaboration, positioning MaaS as a cornerstone of future US urban mobility.
US MaaS Market Share by Region (%) - 2025
The pie chart for 2025 reveals that the Midwest leads the US MaaS market at 30%, largely due to investment in smart city initiatives and robust digital infrastructure in cities like Chicago. The West region, including California and Washington, follows at 28%, driven by progressive transportation policies and EV adoption. The Northeast (New York, Boston, etc.) accounts for 22% market share, mainly fueled by dense urban populations and established public transport systems. The South (15%) and Mountain (5%) regions contribute less, reflecting slower adoption rates but growing with new MaaS deployments and PPPs. Overall, diverse regional focus underpins the national MaaS expansion.
Recent Developments in the US MaaS Market (Last 6 Months)
In March 2024, Uber launched its expanded Uber Transit platform in Boston, enabling users to access and pay for public transportation, micromobility, and ride-hailing services through a unified app. This move reflects Uber’s continued push to dominate the integrated urban mobility space and encourages seamless multimodal transportation options.
In April 2024, Via partnered with Texas Department of Transportation to introduce on-demand public transit solutions in three rural counties. The project is designed to enhance accessibility in underserved areas, leveraging digital booking and real-time vehicle tracking to boost ridership and operational efficiency.
In May 2024, Lime announced a deal with Los Angeles City Transit Authority to integrate real-time scooter availability within the city’s public transportation app. The initiative supports first- and last-mile solutions and is expected to expand to bike-sharing and carpool options later in 2024, showcasing a trend toward deeper public-private MaaS collaborations.
By Type (Ride-Hailing, Car Sharing, Micro-Mobility, Bus Sharing, Train Services, Shuttle Service), By Application (Personal, Business, Educational, Healthcare, Tourism, Government), By Distribution Channels (Online, Offline, Direct, Third-party, Mobile Application, Corporate), By Technology (Cloud Computing, IoT, GPS, Big Data Analytics, 5G Connectivity, Artificial Intelligence), By Organization Size (Small, Medium, Large)
Press Releases