Global Shopping eGift Cards - Market Share Analysis, Industry Trends & Statistics, and Growth Forecasts 2020 - 2035

Posted On 27-07-2025

• 1. Rapid Shift to Digital Payments: With increasing digitalization in both developed and emerging economies, online shopping and digital payment solutions are becoming prevalent. Companies like Amazon have seen significant increases in their eGift card sales, attributed to rising online consumer activity, pandemic-driven contactless preferences, and seamless mobile integration. As reported by Amazon in its 2023 annual report, their gift cards segment saw double-digit growth during peak seasons, driving the overall expansion of the global eGift cards market.
• 2. Corporate Incentives and Employee Benefits: The adoption of eGift cards as part of employee recognition and reward programs by large enterprises is another prominent growth driver. Companies such as Sodexo and Walmart have increasingly used eGift cards to incentivize employees and enhance engagement. According to a recent update from Walmart, their B2B and corporate gift card division saw a notable uptick in demand due to flexible and personalized gifting options, supporting overall market expansion.

• 1. Integration of eGift Cards into Mobile Wallets: A major recent trend is the integration of shopping eGift cards into popular mobile wallets and payment apps. Apple Pay, Google Pay, and Samsung Pay now allow users to store, manage, and use eGift cards seamlessly. For example, in early 2024, Google expanded partnerships with major retailers, enabling users to purchase, send, and redeem eGift cards directly from Google Pay. This trend is making eGift cards more convenient and driving increased consumer adoption.
• 2. Personalization and Customization: Major players are investing in personalization features, allowing customers to add custom messages, videos, and creative designs to eGift cards. Shopify, for example, launched advanced eGift card personalization in Q1 2024, enabling merchants to add animated greetings and dynamic graphics. This level of customization appeals to millennials and Gen Z users, supporting increased gifting for occasions and driving market growth.

• 1. Expansion into Emerging Markets: With rising internet penetration and increasing adoption of e-commerce, companies like Flipkart and Jumia have the opportunity to expand eGift card offerings into regions like Southeast Asia and Africa, unlocking new revenue streams.
• 2. B2B Partnerships with Financial Institutions: Forming partnerships with banks and fintech firms allows eGift card providers to bundle their products with digital banking services, as seen in PayPal’s new collaboration with major European banks, presenting significant growth prospects.

• 1. In April 2024, Amazon launched a new flexible eGift cards solution allowing users to schedule deliveries and select themed designs for different occasions including birthdays and festivals, enhancing the personalization feature. This update also enables recipients to instantly add cards to their Amazon Pay wallet.
• 2. In March 2024, PayPal announced a partnership with major European banks to integrate eGift card functionalities directly within online banking apps. This integration allows users to purchase, send, and keep track of their eGift cards from their existing bank accounts, significantly improving reach and customer experience for digital gifting.
• 3. In February 2024, Shopify enabled merchants globally to offer animated and video eGift cards through its platform. This advanced feature supports audio-video greetings and real-time delivery, further boosting engagement and the appeal of digital gifting among younger consumers and small businesses.