The North America Motor Soft Starter Market is witnessing steady growth, primarily driven by rising industrial automation and demand for energy-efficient motor operations across sectors. The market size was valued at USD 430 million in 2025 and is expected to reach USD 980 million by 2035, expanding at a CAGR of 8.2% from 2024 to 2035.
The economic impact of tariffs on "North America Motor Soft Starter Market".
North America Motor Soft Starter Market Growth Drivers
Increasing Industrial Automation: A significant driver of the North America Motor Soft Starter Market is the rapid adoption of industrial automation across manufacturing sectors such as automotive, chemical, and food processing. Automation involves continuous, heavy-duty motor operations, necessitating soft starters to ensure soft motor start/stop, reducing mechanical stress and extending the lifespan of machinery. For instance, Rockwell Automation reported a 15% uptick in demand for their low voltage soft starters in North America during 2023, attributable to growing investments in automated production lines and process control systems.
Emphasis on Energy Efficiency and Regulatory Compliance: With stringent government regulations related to industrial energy consumption and rising electricity costs, industries are increasingly shifting toward solutions that minimize energy use. Soft starters reduce current during startup, offering better energy efficiency and lower operational costs. Siemens AG has introduced eco-friendly soft starter models tailored for North America, meeting both US Department of Energy standards and helping end-users comply with phased energy efficiency mandates.
North America Motor Soft Starter Market Trends
Integration with Industrial IoT (IIoT): Manufacturers are focusing on integrating smart features and remote diagnostics capabilities within motor soft starters. This trend is driven by the growing adoption of Industrial IoT, enabling real-time monitoring, predictive maintenance, and remote troubleshooting. For example, Schneider Electric has incorporated IIoT connectivity in their Altivar Soft Starters, allowing remote performance tracking via centralized platforms, which helps in reducing unplanned downtime and optimizing operations.
Adoption in Building Automation and HVAC: The use of soft starters is expanding beyond traditional industrial applications into building automation, especially in HVAC systems for commercial buildings and smart infrastructure. ABB’s 2023 market entry into large building projects in Canada exemplifies this trend, where their soft starter solutions are instrumental for efficient air handling and water pumping systems, supporting both sustainability and operational cost reduction.
North America Motor Soft Starter Market Opportunities
Renewable Energy Expansion: As North America accelerates renewable energy deployment, particularly wind and solar farms, there are opportunities for soft starter adoption within energy storage, pump, and fan applications to reduce grid disturbances.
Modernization of Water and Wastewater Infrastructure: Projected investments in upgrading municipal water treatment and distribution networks are driving demand for soft starters to ensure smooth operations and minimize pressure surges in pump systems.
North America Motor Soft Starter Market Revenue (USD Million), 2020-2035
The market revenue of North America’s Motor Soft Starter segment has shown consistent growth over the past years, reflecting the increasing industrial modernization and infrastructure investments in the region. Starting from USD 245 million in 2020, the market rose steadily to USD 430 million by 2025, supported by demand from both new installations and retrofits. Forecasts indicate the revenue will reach approximately USD 980 million by 2035, with an average annual growth rate of 8.2%. Key growth stages are expected around 2028–2030 as smart manufacturing projects and infrastructure upgrade initiatives scale up across North America, with the US and Canada as main contributors.
North America Motor Soft Starter Market by Region Share (%), 2025
In 2025, the US is anticipated to dominate the North America Motor Soft Starter Market, accounting for 68% of the regional share, thanks to its extensive industrial base and large-scale adoption of automation technologies. Canada follows with 18%, propelled by its investments in mining, oil and gas, and water management sectors. Mexico holds 8% driven by growing manufacturing clusters. The remaining 6% is held collectively by other North American territories including Puerto Rico and Bermuda. The segmentation highlights the US as a clear leader, but opportunities exist across the continent as infrastructural and industrial modernization efforts continue.
North America Motor Soft Starter Market Recent Developments
In March 2024, Eaton Corporation announced the launch of its PowerXL DH1 series of soft starters for industrial, commercial, and water infrastructure applications across North America. The new line integrates enhanced temperature management and remote monitoring capabilities, aligning with smart factory requirements and energy efficiency mandates in the US and Canada.
In May 2024, ABB secured a major contract to supply its PSTX advanced soft starters for a water treatment mega-project in Texas. ABB’s solution was selected for its IoT optimization features, which allow real-time data sharing for pumps and compressors, enabling predictive maintenance and reducing operational downtime over the life of the plant.
In February 2024, Siemens upgraded its Sirius 3RW55 soft starters with built-in cybersecurity and robust communication modules tailored to Industry 4.0 environments. The upgrade responds to North American end-users increasingly demanding secure and easily integrated solutions as part of digital automation initiatives in industrial plants.
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