Asia-Pacific Video on Demand in Hospitality Market - Market Share Analysis, Industry Trends & Statistics, and Growth Forecasts 2020 - 2035

Posted On 23-07-2025

• Proliferation of Smart Hospitality Infrastructure: Major hotel brands like Marriott International are deploying advanced in-room entertainment solutions, including 4K smart TVs and integration with streaming platforms. This enhances the guest experience by offering Netflix, YouTube, and local content on demand. The demand for personalized content delivery is fueling further investments by hospitality providers in cities across China, Japan, and Southeast Asia.
• Rising Millennial and Gen Z Traveler Demands: With younger travelers forming an increasing proportion of both business and leisure tourism, the demand for technology-enabled and customizable guest services has intensified. Companies like OYO and Accor are leveraging mobile apps to allow content streaming, casting, and multi-language support directly in rooms, catalyzing market growth across Asia-Pacific.

• Cloud-Based Content Delivery and Integration: The shift to cloud platforms has been a dominant trend, enabling hotels to offer seamless VOD services with minimal on-premise infrastructure. For example, Quadriga’s Cloud TV solution enables properties throughout Asia-Pacific to centrally manage diverse content libraries—ranging from international blockbusters to regional favorites—with lower IT overhead and improved guest satisfaction.
• Partnerships with Streaming Providers: Leading hospitality groups are forging alliances with global OTT providers such as Netflix, Disney+, and Tencent Video. IHG Hotels & Resorts, for instance, recently enabled direct app access on in-room smart TVs across their premium segments in Singapore and South Korea, ensuring guests have instant access to vast content libraries. This trend is enhancing the value proposition for tech-savvy travelers.

• Localized Content and Multilingual Support: There is a significant opportunity for VOD providers to expand local and regional content libraries, incorporating languages and cultural preferences unique to Asia-Pacific. Companies like LG CNS are developing platforms with broad language and subtitle support to capture emerging hospitality markets like Vietnam and Indonesia.
• Expansion through Boutique and Midscale Hotels: Technology providers are targeting midscale and boutique hotels, offering scalable, cost-effective VOD solutions such as Enseo’s cloud-based media platform. This can help smaller properties compete on guest experience with international chains and drive market penetration beyond tier-1 cities.

• In February 2024, Accor announced the rollout of a unified VOD experience across 40+ upscale hotels in Asia-Pacific, partnering with LG CNS to integrate cloud-based streaming and contactless casting capabilities. This advancement enables guests to stream personal content, access bundled OTT apps, and use smart TV voice controls, greatly enhancing personalization and convenience.
• In March 2024, OYO launched its Smart Stay 4.0 initiative in India and Southeast Asia. The upgrade integrates in-room VOD with the OYO mobile app, allowing personalized recommendations and direct streaming via Chromecast. The company reports that this enhancement has resulted in a double-digit increase in guest satisfaction and repeat bookings, emphasizing technology’s strategic role in competitiveness.
• In April 2024, Marriott International partnered with Tencent Video to launch exclusive Asian content bundles in its Chinese hotels, aligning with Lunar New Year festivities. The partnership drives localized content engagement and appeals to domestic travelers, providing curated movie releases and drama series directly on guestroom screens through dedicated VOD channels.