Global Printing For Packaging - Market Share Analysis, Industry Trends & Statistics, and Growth Forecasts 2020 - 2035

Posted On 27-07-2025

• Rising Consumer Demand for Sustainable Packaging: Consumers and regulatory bodies worldwide are increasingly prioritizing eco-friendly and recyclable packaging solutions. Companies such as Smurfit Kappa are investing heavily in renewable materials and water-based inks for packaging applications. This drive is pushing the printing for packaging industry towards green alternatives, contributing to market growth as companies align with shifting customer preferences and regulatory standards for reduced environmental impact.
• Technological Advancements in Digital Printing: The digital printing segment has witnessed significant growth due to its ability to offer short print runs, quick turnaround, and customization capabilities. For example, HP Inc. has introduced advanced digital presses that serve both small and large packaging producers, enabling high-quality and personalized prints with lower costs. The adoption of digital printing has benefited FMCG and e-commerce brands looking for agility and brand differentiation, thereby propelling the wider printing for packaging market.

• Growth of E-commerce and Smart Packaging: The proliferation of e-commerce has amplified the need for innovative and eye-catching packaging solutions to enhance customer experience and safeguard products during transit. Companies such as DS Smith are actively developing smart packaging that incorporates QR codes and NFC tags, dramatically improving brand engagement and traceability through printed electronics technology. This trend is expected to fuel further investment in advanced printing solutions for packaging.
• Shift to Flexible and Lightweight Packaging: The industry is witnessing a marked shift towards flexible and lightweight packaging, driven by consumer convenience and lower shipping costs. Major brands like Amcor are investing in flexible packaging substrates and compatible printing techniques, such as flexographic and gravure printing, to achieve excellent print quality while reducing material use. This shift is catalyzed by advances in ink formulation and printing machinery, shaping the future of packaging innovations globally.

• Rising Demand in Emerging Markets: Rapid urbanization and increased disposable income in emerging regions like Asia-Pacific present significant growth opportunities for printing for packaging manufacturers. Players like Huhtamaki are expanding operations in India and Southeast Asia to address the surging need for packaged goods and printed packaging solutions.
• Adoption of Digital and Smart Printing: Expanding adoption of digital and smart printing technologies in packaging provides opportunities for value-addition and brand customization. Companies, including Xeikon, are innovating in this space to fulfill the growing demand for personalized packaging in sectors such as cosmetics, pharmaceuticals, and food & beverage.

• In February 2024, HP Inc. launched the Indigo V12 digital press, specifically targeting the packaging sector. The press boasts faster print speed, improved ink adhesion, and expanded substrate compatibility, allowing converters and brand owners to respond quickly to market demands for short run, variable, and sustainable packaging. Early adopters have reported up to 20% increase in productivity since its commercial release.
• In March 2024, Amcor collaborated with BASF to develop recyclable flexible packaging solutions using advanced barrier films and renewable materials. The initiative leverages new solvent-less printing techniques and water-based ink systems to lower carbon footprint and enable circular packaging. This venture marks a significant step towards scalable sustainable packaging solutions for global FMCG and pharmaceutical customers.
• In April 2024, Smurfit Kappa announced the expansion of its eSmart platform, integrating advanced printing and data analytics to optimize packaging design across its European facilities. The platform enables brands to create personalized and intelligent packaging at scale by embedding smart codes and interactive print features. This development aims to strengthen customer engagement and supply chain efficiencies amid growing e-commerce volumes.