The US airlaid paper market has witnessed steady growth over the past decade, driven by innovations in hygiene products and the increasing demand for sustainable and high-performance material solutions. The market size was valued at USD 810 million in 2025 and is projected to reach USD 1,370 million by 2035, expanding at a CAGR of 5.3% from 2024 to 2035. Key players such as Glatfelter and Georgia-Pacific are continuously investing in research and development, further accelerating market dynamics.
The economic impact of tariffs on "US Airlaid Paper".
US Airlaid Paper Market Growth Drivers
Surging Demand for Disposable Hygiene Products: The demand for airlaid paper is significantly growing due to its increasing usage in feminine hygiene products, adult incontinence pads, and baby diapers. The ongoing consumer shift toward disposable hygiene solutions and growing awareness about hygiene and health are fueling market expansion. Key players like Glatfelter are responding by increasing their production capacity in North America to meet the rising demand from hygiene and personal care segments.
Adoption of Sustainable and Biodegradable Materials: With rising environmental concerns and regulatory pressures, manufacturers are prioritizing sustainable production methods and biodegradable raw materials. Companies such as Domtar Corporation have launched airlaid solutions using eco-friendly fibers, which has resonated well with ESG-conscious corporate clients and end-users. This eco-friendly focus is expected to further accelerate market growth throughout the forecast period.
US Airlaid Paper Market Trends
Innovation in Lightweight and High-Absorbency Materials: Leading companies are investing in R&D to develop lighter, more absorbent airlaid materials, allowing for thinner, more effective hygiene products. For example, Georgia-Pacific has introduced advanced airlaid papers with superior liquid absorption and retention, addressing market needs in personal care and medical applications.
Expansion of Airlaid Paper Applications Beyond Hygiene: The versatility of airlaid paper is opening opportunities in food packaging, industrial wipes, and medical disposables. Companies like Glatfelter are leveraging their technology to produce airlaid papers for filtration and table-top applications, broadening their market reach and providing customers value beyond traditional hygiene markets.
US Airlaid Paper Market Opportunity
Rising E-commerce and Online Retailing for Hygiene Products: The growing penetration of e-commerce platforms is enabling wider access to disposable hygiene products, thereby boosting the airlaid paper market. Companies such as Berry Global are partnering with online retailers to expand their presence and deliver airlaid-based innovative hygiene solutions directly to consumers.
Advanced Manufacturing and Automation: The integration of digital automation and smarter manufacturing processes offers airlaid paper companies the chance to improve efficiency and reduce costs. Investments in next-generation machinery and AI-based quality control systems by organizations like Glatfelter are setting new industry benchmarks.
US Airlaid Paper Market Revenue (USD Million), 2020-2035
The revenue chart showcases sustained growth in the US airlaid paper market from 2020 to 2035. Beginning at USD 610 million in 2020, the market has demonstrated a consistent increase, driven primarily by the hygiene, medical, and industrial segments. Revenues are forecast to reach USD 1,370 million by 2035, reflecting heightened adoption of sustainable materials and growing needs for high-absorbency paper solutions. An uptick in CAGR post-2025 is observed, coinciding with post-pandemic consumer awareness and investment by major players, signaling long-term market potential and stability.
US Airlaid Paper Market by Regions Share (%), 2025
The 2025 pie chart illustrates the regional distribution of the US airlaid paper market. The South region holds a commanding share at 38%, attributed to the concentration of key manufacturers and proximity to raw material sources. The Midwest region follows with 27% owing to its industrial base and logistics advantages. The West and Northeast regions account for 18% and 12%, respectively, reflecting their demand in tech-driven and healthcare industries. The remaining 5% is attributed to other regions, highlighting some regional market disparities but significant nationwide penetration.
US Airlaid Paper Recent Developments
In March 2024, Glatfelter announced the expansion of its Arkansas airlaid production facility, aiming to increase its output by 20%. This move responds to rising North American demand for absorbent hygiene products and is expected to create 50 new jobs while advancing sustainable production initiatives in their manufacturing processes.
In February 2024, Domtar Corporation unveiled a new line of eco-friendly airlaid paper products aimed at the food service and packaging sectors. Utilizing biodegradable fibers, these products address both the growing food hygiene requirements post-COVID-19 and corporate sustainability targets. Early customer feedback and pilot project interest are reported to be positive.
In January 2024, Berry Global partnered with a leading e-commerce distribution platform to launch a direct-to-consumer campaign promoting branded airlaid feminine care and adult incontinence products. The collaboration marks a strategic expansion into digital retail, facilitating increased market share and direct consumer engagement.
By Type (Latex-bonded Airlaid, Thermal-bonded Airlaid, Multi-bonded Airlaid, Hydrogen Bonded Airlaid, Other Types, Specialty Airlaid Papers), By Application (Personal Hygiene, Tabletop, Industrial, Medical, Home Care, Food Packaging)
Press Releases