The US gift packaging market was valued at USD 8,750 Million in 2025 and is expected to reach USD 15,670 Million by 2035, expanding at a CAGR of 5.8% from 2024 to 2035. This growth is driven by heightened demand for premium and sustainable packaging solutions across retail, e-commerce and personal gifting occasions. The market features significant innovation with leading players such as Hallmark Cards, Inc., and American Greetings introducing eco-friendly product lines and digital customization services.
The economic impact of tariffs on "US Gift Packaging".
US Gift Packaging Market Growth Drivers
Sustainability Initiatives: Leading companies like Hallmark Cards, Inc. are prioritizing eco-friendly gift packaging to meet consumer demand for sustainable products. They have introduced recyclable wrapping papers, biodegradable gift bags, and reusable boxes. This focus comes as customers become increasingly aware of environmental impact, driving the adoption of green-packaging alternatives in both retail and online channels. Walmart and Target have also set sustainability goals, influencing suppliers and raising demand for environmentally conscious packaging materials.
Growth of E-Commerce and Personalization: The surge in online gift shopping has led to higher demands for attractive, durable, and customized packaging solutions. Companies such as American Greetings and 1-800-Flowers have expanded their offerings to include personalized gift wraps, printed ribbons, and customized packaging inserts. This trend caters to both convenience and the desire for unique gifting experiences, strengthening vendor-customer loyalty and boosting sales in the e-commerce segment.
US Gift Packaging Market Trends
Digital Printing and Customization: Companies like Minted and Paper Source are leveraging digital printing technology to offer on-demand customized gift packaging. Customers can personalize gift wraps with names, messages, and photos, significantly boosting consumer engagement, especially during peak gifting periods. This trend enables short-run production, reduces waste, and aligns with growing preferences for one-of-a-kind, memorable gift presentation.
Premiumization and Experience-Driven Packaging: There is a surge in premium gift packaging featuring intricate designs, textures, and embellishments. Luxury brands such as Tiffany & Co. and specialty retailers are investing in high-quality, experience-driven packaging that enhances brand value and the unboxing experience. This trend is supported by social media sharing culture, as visually striking packaging is more likely to be photographed and posted, amplifying brand exposure.
US Gift Packaging Market Opportunity
Expansion into Corporate Gifting: The rise of corporate gifting for employee recognition and business development offers a lucrative opportunity for gift packaging suppliers. Companies like Packed with Purpose are providing customizable packaging solutions tailored to corporate clients, enhancing brand image and client loyalty.
Smart and Interactive Packaging: Adoption of QR codes, AR-enabled tags, and NFC chips in gift packaging is creating interactive experiences. This technology, utilized by companies such as Giftagram, is helping brands engage with recipients through digital content, games, and personalized messages.
US Gift Packaging Market Revenue (USD Million), 2020-2035
The market revenue chart illustrates steady growth in the US gift packaging market from 2020 to 2035. Starting at USD 6,500 Million in 2020, the market exhibits a healthy upward trajectory, reaching USD 8,750 Million in 2025 and projected to expand to USD 15,670 Million by 2035. This consistent increase reflects growing demand for innovative, sustainable, and personalized packaging solutions. The CAGR of 5.8% highlights strong industry fundamentals, driven by evolving consumer preferences and a robust corporate gifting sector.
US Gift Packaging Market by Regions Share (%), 2025
The regional market share pie chart for 2025 shows the distribution of gift packaging demand across the United States. The South holds the dominant share at 32%, due to a large retail base and high gift purchasing rates. The West follows at 25%, supported by tech-driven personalization trends, while the Midwest and Northeast account for 20% and 18%, respectively, reflecting increasing e-commerce adoption and cultural gifting practices. The remaining 5% is shared by other regions, showing fragmented but emerging opportunities. Colors enable easy visual differentiation between regions.
US Gift Packaging Recent Developments
In March 2024, Hallmark Cards, Inc. launched a new line of 100% recycled and compostable gift wraps and ribbons, strengthening its commitment to sustainability and responding to consumer preference for eco-friendly packaging.
In May 2024, American Greetings partnered with Shutterfly to introduce an online platform enabling customers to co-create custom printed gift bags, boxes, and wraps with personal photos and messages, enhancing consumer engagement and personalization.
In February 2024, Minted expanded its digital on-demand customizable packaging service for small businesses and individuals, allowing short-run printing of bespoke gift wraps and supporting low-waste initiatives.
Press Releases