US Mobility as a Service Market Outlook, 2025-2035
The US Mobility as a Service market is experiencing significant growth, driven by rapid digitalization and a shifting consumer preference for convenient, flexible urban transportation options. With advancements in mobility technology, the sector is increasingly integrating ride-hailing, car sharing, micro-mobility, and shuttle services into comprehensive platforms. The rise of smart city initiatives, along with government support for low-emission vehicles and increased urban congestion, further accelerates the adoption of Mobility as a Service (MaaS) solutions. Key players such as Uber, Lyft, and Zipcar are investing heavily in technological innovation to enhance service efficiency and user experience. From 2025 through 2035, the market is projected to maintain robust growth, with technology integration, user-centric platforms, and sustainability at the forefront.
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Latest Market Dynamics
Key Drivers
- Integration of advanced technologies such as AI and IoT to enhance real-time route optimization and improve overall user experience. For example, Uber’s ongoing adoption of AI-driven demand prediction algorithms in 2024.
- Rising urbanization and increasing demand for flexible, multimodal transportation are fueling the growth of MaaS platforms, as seen in Lyft's latest expansion into micro-mobility services in mid-2024.
Key Trends
- Growing emphasis on sustainability with the adoption of electric vehicles and shared micro-mobility solutions. Lime, in June 2024, reported a 30% growth in e-scooter trips across major US cities.
- Expansion of subscription-based MaaS offerings, enabling users to access multiple transport modes under a single digital platform. Zipcar launched an all-inclusive monthly plan in 2024, enhancing value for frequent urban travelers.
Key Opportunities
- Expansion into corporate mobility solutions, with companies such as Ridecell unveiling enterprise-focused platforms that optimize fleet usage and employee commuting.
- Development of integrated MaaS applications tailored for public transit and healthcare mobility, as demonstrated by Via Transportation’s partnership with healthcare providers in July 2024.
Key Challenges
- Fragmented regulatory landscape across states and cities, creating hurdles for nationwide operational scalability, as highlighted by Bird's difficulty in securing permits in multiple urban markets.
- Consumer data privacy concerns linked to the aggregation and real-time use of mobility data, prompting Otonomo to launch enhanced privacy controls in August 2024.
Key Restraints
- High capital investment requirements for deploying and maintaining next-gen mobility infrastructure, making it challenging for smaller entrants as seen with several startups exiting the market in 2024.
- Limited public transportation interoperability, slowing down the adoption of holistic MaaS solutions, as reported by Moovit facing integration issues with certain US transit agencies in Q3 2024.
US Mobility as a Service Market Share by Type, 2025
The US MaaS market in 2025 is dominated by the ride-hailing segment, claiming half of the market share due to its widespread user adoption and robust platform investment by market leaders. Car sharing services rank second as they appeal to cost-conscious urban dwellers and promote car ownership alternatives. Micro-mobility, encompassing e-scooters and bikes, is rapidly gaining traction in metropolitan areas driven by sustainability trends and favorable city regulations. Bus and shuttle sharing remain niche yet vital for last-mile connectivity, particularly in education and business applications. Train services, though integral in select urban corridors, constitute a smaller share due to infrastructure limitations. As user preferences evolve and support for greener mobility grows, micro-mobility and shared transit are expected to gain further momentum.
US Mobility as a Service Market Share by Application, 2025
Personal mobility continues to lead the US MaaS market application landscape, capturing nearly half of the total share in 2025 as urban residents seek flexible and on-demand transportation options. Business mobility solutions, such as corporate ride sharing and employee shuttle services, represent the next largest segment due to increasing demand for efficient workforce transportation and growing adoption of flexible work arrangements. Healthcare and tourism applications have shown steady growth, driven by partnerships between MaaS providers and hospitals, as well as specialized offerings targeting tourists’ needs for convenient city travel. Educational and government use cases, though comparatively smaller, are also expanding as institutions seek solutions to campus and project-based mobility challenges.
US Mobility as a Service Market Revenue (USD Million), 2020-2035
The US Mobility as a Service market revenue has displayed consistent growth, beginning at $23,000 Million in 2020, rising to $41,000 Million in 2025, and projected to reach $98,000 Million by 2035. This robust climb is attributed to rapid digital adoption, expanding urbanization, supportive government policies, and the growing integration of next-generation technologies across mobility platforms. The anticipated CAGR over the period 2025-2035 exceeds 8%, driven by the proliferation of ride-hailing, micro-mobility, and subscription-based service models. As MaaS solutions become increasingly embedded into daily urban transit, the sector is expected to accelerate even further, playing a pivotal role in shaping the future of sustainable urban transportation.
US Mobility as a Service Market Year-on-Year Growth (%), 2020-2035
The US MaaS market year-on-year growth rate remains robust, peaking at 12.5% in 2022 as the sector rebounded strongly post-pandemic, fueled by a surge in digital and contactless mobility adoption. Subsequent years have seen a gradual stabilization, with a YOY growth of 8.4% in 2025 and a projected slowing to 6.2% by 2035. The tapering is anticipated as the market matures, adoption plateaus among core demographics, and technology-driven productivity gains become normalized. Despite this, incremental growth drivers such as EV adoption, smart infrastructure, and new mobility models ensure the market continues its positive momentum through the forecast period.
US Mobility as a Service Market Share by Key Regions, 2025
In 2025, the Western region (including California, Washington, and Oregon) leads the US Mobility as a Service market, driven by large urban centers, advanced technology adoption, and supportive state policies. The South, characterized by rapid demographic growth and sprawling cities, follows closely, as players expand operations in Texas and Florida. The Northeast, exemplified by New York and Boston, holds a significant share due to dense urbanization and highly developed public transit networks. The Midwest, while growing, maintains a comparatively smaller presence given lower population densities and limited multimodal infrastructure investment.
US Mobility as a Service Market Players Share, 2025
The US MaaS landscape in 2025 is led by Uber, which controls just under a third of the market due to its vast network and continuous innovations in ridesharing, micro-mobility, and logistics. Lyft remains a strong competitor, holding about a fifth of the share with its strong regional presence and expansion into micro-mobility. Zipcar maintains solid ground in urban car sharing, while Lime captures a growing stake through its leadership in e-scooters. Smaller players and niche startups collectively account for a quarter of the market, providing flexibility and targeting under-served use cases or regions.
US Mobility as a Service Market Buyers Share, 2025
The largest portion of MaaS market buyers in the US continues to be individual consumers, reflecting the popularity of personal and on-demand transport solutions in urban settings. Corporate buyers are emerging as a key demographic, leveraging MaaS platforms for workforce transportation and sustainability initiatives. Government and institutional buyers, including municipalities and campuses, make up a smaller but steadily growing share, as public and educational bodies adopt mobility platforms to improve service efficiency and support green initiatives.
Study Coverage
| Metrics | Details |
|---|
| Years | 2020-2035 |
| Base Year | 2025 |
| Market Size | Revenue (USD Million) |
| Regions | West, South, Northeast, Midwest |
| Segments | By Type (Ride-Hailing, Car Sharing, Micro-Mobility, Bus Sharing, Train Services, Shuttle Service), By Application (Personal, Business, Educational, Healthcare, Tourism, Government), By Distribution Channels (Online, Offline, Direct, Third-party, Mobile Application, Corporate), By Technology (Cloud Computing, IoT, GPS, Big Data Analytics, 5G Connectivity, Artificial Intelligence), By Organization Size (Small, Medium, Large) |
| Players | Uber Technologies Inc., Lyft Inc., Via Transportation Inc., Lime, Bird Rides Inc., Zipcar (Avis Budget Group), Getaround, BlaBlaCar, Moovit (Intel Corporation), DriveNow (Share Now), Curb Mobility, Transdev, Otonomo, Ridecell, Didi Chuxing |
Key Recent Developments
- July 2024: Via Transportation launches new healthcare mobility platform in partnership with major US hospital networks.
- August 2024: Otonomo unveils upgraded privacy framework to enhance data protection for MaaS providers and users.
- June 2024: Lime surpasses 100 million e-scooter rides nationwide, expanding its micro-mobility footprint.
- July 2024: Uber pilots fleet-wide AI-powered demand prediction for route and pricing optimization across several major US cities.
- June 2024: Zipcar introduces multi-modal subscription plan, bundling car sharing with ride-hailing and public transit access for urban users.
