US Outdoor Power Equipment Market 2025-2035: Growth, Trends & Forecast
The US Outdoor Power Equipment Market is witnessing robust growth, driven by rapid advancements in technology, increased focus on sustainable landscaping, and rising demand from both residential and commercial segments. As consumers and businesses pursue enhanced efficiency and lower emissions, the sector is experiencing a shift toward electric and battery-powered equipment. The market is segmented by type, application, technology, distribution channels, and organization size, covering diverse needs from residential lawns to municipal grounds. Key industry players are innovating to capture opportunities presented by autonomous equipment and smart technology for outdoor maintenance. With the growing adoption of e-commerce and specialty stores, distribution channels are becoming more diverse, supporting a strong outlook through 2035.
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Latest Market Dynamics
Key Drivers
- Adoption of Electric and Battery-Powered Equipment: Increasing environmental regulations and consumer preference for eco-friendly solutions are significantly boosting the demand for electric and battery-powered outdoor equipment. For instance, Husqvarna Group has seen a surge in its battery-powered product portfolio in the US market in 2025.
- Technological Innovation: Integration of IoT and smart automation in outdoor equipment is driving demand across residential and commercial sectors. Deere & Company is leading with new autonomous mowers and connected maintenance platforms, streamlining landscaping processes.
Key Trends
- Expansion of Smart and Robotic Solutions: The momentum behind autonomous and robotic mowers continues to accelerate, with The Toro Company launching connected robotic mowing solutions to reduce manual labor and operational costs in 2025.
- Growth of E-commerce and Specialty Distribution: The shift toward online and specialty store platforms for equipment sales is notable. Stanley Black & Decker, Inc. has enhanced its e-commerce presence, reporting increased online sales in the first half of 2025.
Key Opportunities
- Rising Residential Landscaping Demand: Increased homeownership and DIY landscaping trends open new revenue streams. MTD Products Inc. has introduced user-friendly, battery-powered mowers tailored for the residential sector in 2025.
- Government Initiatives for Clean Energy Equipment: State and federal incentives for reducing emissions from outdoor equipment present opportunities for manufacturers. Stihl Holding AG & Co. KG is expanding its electric equipment range to leverage these policies.
Key Challenges
- Supply Chain Constraints: Fluctuations in component availability and logistics disruptions are impacting timely delivery, with Makita Corporation reporting delays in battery procurement and finished goods shipments in early 2025.
- High Initial Cost of Advanced Equipment: Although demand is rising, the premium price of autonomous and smart equipment poses affordability challenges, especially for small organizations, highlighted by feedback from independent landscaping firms.
Key Restraints
- Stringent Emission Regulations on Gas Equipment: New regulatory mandates are raising compliance costs for gas-powered equipment manufacturers, as seen with Briggs & Stratton adjusting its engine lineup to meet US EPA standards.
- Market Saturation in Commercial Segments: Intense competition and penetration in the commercial landscaping sector lead to price wars, squeezing profit margins for players like Generac Holdings Inc.
US Outdoor Power Equipment Market Share by Type, 2025
In 2025, lawn mowers account for the largest segment share due to their essential role in both residential and commercial landscapes, reflecting consumer emphasis on efficient and sustainable lawn care. Trimmers & edgers, and blowers follow as popular choices for detailed lawn maintenance and debris management. Manufacturers like John Deere and Husqvarna have maximized their market positions with innovative products targeting each type, ensuring comprehensive coverage for buyers across applications. Continuous investment in technology has enabled the rise of battery-powered and smart devices, further influencing type-based revenue distribution.
US Outdoor Power Equipment Market Share by Application, 2025
The residential segment remains the dominant application in 2025, capturing substantial market share due to heightened demand for efficient, easy-to-use, and environmentally friendly outdoor maintenance solutions. Commercial applications, including landscaping businesses, contribute a major portion, followed by municipal, agriculture, golf course & sports, and other specialized uses. Urbanization and the DIY home improvement trend are primary drivers of residential expansion, whereas advanced solutions tailored for professionals bolster commercial growth.
US Outdoor Power Equipment Market Revenue (USD Million), 2020-2035
From 2020 to 2035, the US outdoor power equipment market is set for sustained growth, rising from $9,760 Million in 2020 to an estimated $17,800 Million by 2035. This growth is underpinned by technological advances, expanding applications, and rising adoption of battery and electric powered equipment. The mid-2020s see the strongest acceleration, driven by consumer eco-consciousness and investments from major players. The upward trajectory is tempered by challenges such as supply constraints, but long-term prospects remain robust.
US Outdoor Power Equipment Market YOY Growth (%), 2020-2035
Year-on-year growth rates in the US outdoor power equipment market reflect strong momentum from 2023-2028, averaging 6.2% annually, before stabilizing at around 4.5% in the later years to 2035. The sustained growth is propelled by adoption of battery-powered equipment and increased infrastructure investments for urban green spaces. However, as the market matures and competitive intensity increases, YOY rates are projected to moderate toward 2035.
US Outdoor Power Equipment Market Share by Regions, 2025
Regional analysis for 2025 reveals the South as the largest market, reflecting higher spending on landscaping and extended outdoor seasons. The Midwest and West also hold significant shares, supported by strong agricultural activity and urban development. The Northeast accounts for a smaller but stable portion, influenced by seasonal needs such as snow removal equipment.
US Outdoor Power Equipment Market Competitor Share, 2025
The competitive landscape in 2025 remains fragmented but led by established players. Husqvarna Group holds the largest share with 16%, followed by Deere & Company at 14%, and The Toro Company at 11%. Stanley Black & Decker, MTD Products, and Stihl round out the top six, with the remainder collectively held by various specialists and emerging brands, reflecting ongoing innovation and new market entrants.
US Outdoor Power Equipment Market - Buyer Share, 2025
In 2025, professional landscapers and contractors account for the largest buyer segment, reflecting high-volume purchases geared toward efficiency and technological advancement. Residential/DYI consumers follow closely due to the ongoing rise in homeownership and home improvement activities. Municipalities and organizations responsible for public spaces, as well as agricultural and sports facilities, make up the balance, representing specialized and bulk purchases.
Study Coverage
| Metrics | Details |
|---|
| Years | 2020-2035 |
| Base Year | 2025 |
| Market Size | Revenue (USD Million) |
| Regions | South, Midwest, West, Northeast |
| Segments | Type (Lawn Mowers, Trimmers & Edgers, Blowers, Saws, Tillers & Cultivators, Snow Throwers), Application (Commercial, Residential, Municipal, Agriculture, Golf Course & Sports, Others), Distribution Channels (Online, Offline, Dealers & Distributors, Retail Stores, Specialty Stores, Others), Technology (Gas-powered, Electric-powered, Battery-powered, Hybrid, Autonomous/Robotic, Others), Organization Size (Small, Medium, Large) |
| Players | Husqvarna Group, Deere & Company, Honda Motor Co., Ltd., The Toro Company, Stanley Black & Decker, Inc., Briggs & Stratton, Ariens Company, Generac Holdings Inc., MTD Products Inc., Stihl Holding AG & Co. KG, Techtronic Industries, Yamabiko Corporation, Robert Bosch GmbH, Makita Corporation, Blount International, Inc. |
Key Recent Developments
- July 2024: The Toro Company launched its latest autonomous robotic mower for commercial users, featuring smart mapping technology and improved battery efficiency.
- June 2024: Husqvarna Group expanded its US manufacturing facility to scale production for its battery-powered product line.
- July 2024: Deere & Company introduced a new suite of connected maintenance software for professional landscapers, improving fleet management and diagnostics.
- August 2024: Stanley Black & Decker, Inc. announced a strategic partnership with a leading e-commerce retailer to enhance online distribution of its outdoor power products.
- June 2024: Stihl Holding AG & Co. KG revealed a new portfolio of zero-emission electric trimmers targeting municipal and institutional buyers.
