US Lawn Mower Market Size, Segmentation & Forecast (2025-2035)
The US Lawn Mower Market is experiencing robust growth, driven by technological innovation, increasing residential landscaping adoption, and sustainability initiatives. The market is forecasted to expand significantly from 2025 to 2035, with evolving demand patterns across walk-behind, ride-on, robotic, and electric mower segments. Market players are intensifying investment in R&D and digital sales platforms to offer next-generation solutions, fueling continuous transformation in this sector.
Understanding the Impact of Tariffs on "US Lawn Mower Market".
Latest Market Dynamics
Key Drivers
- Surge in residential landscaping and garden maintenance post-pandemic is boosting sales, with brands like Husqvarna Group launching smart, user-friendly electric and robotic mowers in the US during 2024.
- Sustained demand from the commercial sector, including sports arenas and public park contractors, is propelling adoption of durable, heavy-duty ride-on and zero-turn mowers. Deere & Company introduced upgraded models in June 2024 to cater to this trend.
Key Trends
- Rapid shift towards battery-powered and eco-friendly electric mowers, with Greenworks Tools and EGO Power+ aggressively expanding their footprint through retail and online channels in early 2024.
- Adoption of smart and autonomous mowing technology, including GPS-enabled and app-integrated robotic mowers, as Bosch and The Toro Company lead the rollout of AI-based products in Spring 2024.
Key Opportunities
- Expanding e-commerce and omni-channel distribution, with top retailers like Home Depot and Lowe’s offering exclusive models and promotions on premium electric mowers in partnership with major brands in 2024.
- Demand for low-maintenance products spurs growth in the robotic mower segment, with Husqvarna launching new consumer-friendly autonomous models tailored for US lawns in Q2 2024.
Key Challenges
- Supply chain volatility, increasing shipping costs, and tariff changes impact component availability and final pricing, as seen with MTD Products facing microchip sourcing delays for robotic mowers in 2024.
- Intense price competition and commoditization pressure small and medium manufacturers, with Sun Joe and Troy-Bilt focusing on product differentiation strategies following aggressive discounting in Q2 2024.
Key Restraints
- Stringent environmental regulations on gas-powered mowers are curtailing production flexibility and requiring costly investments in cleaner technology, impacting legacy players like Briggs & Stratton in 2025.
- Persistent consumer safety and durability concerns for new automated and autonomous models, with Robert Bosch GmbH issuing a software patch update in June 2024 to address accidental operation risks.
US Lawn Mower Market Share by Type (2025)
In 2025, walk-behind mowers hold a commanding market share, owing to their versatility and widespread use in both residential and commercial segments. Self-propelled models are gaining traction due to their ease of use, while robotic mowers are rapidly capturing attention for their convenience and time-saving benefits. Ride-on mowers remain the go-to choice for larger properties and commercial establishments, retaining steady volumes. The growing popularity of electric and hybrid variants is also reshaping product mix dynamics within these segments.
US Lawn Mower Market Share by Application (2025)
Residential usage continues to dominate the US Lawn Mower Market in 2025, primarily due to the growing culture of self-maintained lawns and outdoor home spaces. Commercial applications—including landscaping businesses, golf courses, and public park maintenance—hold a substantial share, supported by the increasing number of service providers and demand for well-manicured public spaces. Emerging application areas such as sports arenas and institutional buyers are also contributing but currently represent a smaller proportion of total demand.
US Lawn Mower Market Revenue (USD Million) 2020-2035
The US Lawn Mower Market is set for steady growth, with revenue projected to rise from $9,850 Million in 2020 to $14,720 Million by 2035. The upward trajectory is driven by strong household and commercial demand, technological advances in electrification and automation, and expansion in the southern and western US markets. Product upgrades, growing robotic mower penetration, and expanded distribution networks are expected to sustain double-digit growth rates during the forecast period.
US Lawn Mower Market Year-on-Year Growth (%) 2020-2035
Year-on-year growth in the US Lawn Mower Market is expected to remain robust, averaging between 3.2% and 5.8% annually. The biggest jumps are seen between 2025 and 2030, fueled by a rapid uptick in smart robotic and electric mower sales. Growth is projected to stabilize after 2031 as market maturity increases, but ongoing innovation and sustainability trends are likely to support continued positive momentum through 2035.
US Lawn Mower Market Share by Region (2025)
The South leads the US Lawn Mower Market by regional share in 2025, reflecting its warmer climates and larger lawns. The Midwest and West follow, leveraging suburban growth and strong residential property trends. The Northeast, while smaller due to urbanization and space constraints, still represents a significant segment, particularly for premium robotic mowers. Regional players are focusing on customer service and tailored product launches to meet diverse regional lawn care needs.
US Lawn Mower Market Players Share (2025)
Leading players maintain a significant presence, led by Husqvarna Group, Deere & Company, and The Toro Company, who collectively account for the majority of sales. Honda, MTD Products, and Bosch are also prominent, supported by aggressive R&D and product launches. New entrants focusing on robotic and electric mowers are slowly gaining ground, challenging the incumbent leaders through innovative features and digital sales strategies.
US Lawn Mower Market Buyers Share (2025)
Homeowners comprise the largest group of lawn mower buyers in 2025, highlighting the residential sector's dominance. Commercial landscaping firms, golf course management companies, and municipal buyers represent key institutional purchasers, with preferences shifting toward durable, high-efficiency equipment. E-commerce and specialty retailers also significantly influence buyer activity, supporting wider access to advanced and diverse mower models.
Study Coverage
| Metrics | Details |
|---|
| Years | 2020-2035 |
| Base Year | 2025 |
| Market Size | Revenue (USD Million) |
| Regions | South, Midwest, West, Northeast |
| Segments | By Type: Walk-behind, Ride-on, Robotic, Push, Self-Propelled, Others; By Application: Residential, Commercial, Golf Courses, Public Parks, Sports Arenas, Others |
| Players | Husqvarna Group, Deere & Company, Honda Motor Co. Ltd., Robert Bosch GmbH, The Toro Company, STIGA S.p.A, MTD Products Inc., Briggs & Stratton Corporation, Ariens Company, Kubota Corporation, Craftsman (Stanley Black & Decker, Inc.), Greenworks Tools, EGO Power+, Troy-Bilt (MTD), Sun Joe (Snow Joe LLC) |
Key Recent Developments
- June 2024: Husqvarna launched its latest AI-driven robotic mower targeting mid-size suburban lawns, featuring an enhanced lithium-ion battery and smart navigation.
- July 2024: Deere & Company unveiled a new range of eco-friendly ride-on mowers with upgraded emissions reduction technology and digital maintenance tracking.
- August 2024: The Toro Company announced strategic expansion of its smart mower portfolio in partnership with leading US garden centers, focusing on data-driven lawn care.
- June 2024: Robert Bosch GmbH introduced a critical software update to address safety automation in its robotic lawn mower lineup.
- July 2024: EGO Power+ partnered with national retailer Lowe’s to debut its advanced self-propelled electric mower with extended runtime and app integration.
