Global Women's Bicycle Market Forecast 2025 - 2035
The global women's bicycle market refers to the industry catering specifically to bicycles designed and engineered for women, focusing on ergonomics, comfort, and style. These products span across mountain bikes, road bikes, hybrid models, electric variants, cruiser bikes, and more. As health, fitness trends, and eco-friendly transport gain momentum worldwide, the interest in women-specific designs is rapidly increasing. The market is driven by increasing urbanization, a focus on healthy lifestyles, robust growth in e-mobility, and the expansion of online retail, with tailored offerings from key global players fueling demand through innovation and accessibility.
Latest Market Dynamics
Key Drivers
Surging demand for electric and hybrid bikes tailored for women as urban mobility solutions, exemplified by Trek Bicycle Corporation’s 2024 launch of its light-weight women’s e-bike series.
Growing awareness of fitness and health among women, supported by social campaigns and female-centric cycling events, with Giant Manufacturing Co. Ltd. expanding its ‘Liv’ women’s range in 2024.
Key Trends
Product innovation with a focus on lightweight materials and connected smart features, highlighted by Specialized Bicycle Components introducing smart connectivity for women’s road bikes in June 2024.
Rising market penetration of online and direct-to-consumer channels, as Accell Group strengthens its e-commerce presence and virtual fittings for women globally in July 2024.
Key Opportunities
Expansion of rental and subscription-based bike services targeting urban women, as seen with Pon Bike’s 2024 launch of its women-focused rental offerings in major European cities.
Increased partnerships with sports and fitness organizations leading to mass events and cycling clubs for women, witnessed in Merida Industry Co. Ltd.’s new sponsorship of women-only cycling races in Asia in August 2024.
Key Challenges
High initial investment required for advanced electric and smart bicycles may deter price-sensitive demographics, as reported by Cube Bikes’ 2024 customer survey on affordability barriers among young women buyers.
Persistent supply chain volatility affecting timely product delivery, highlighted by Accell Group’s Q2-2024 update citing delays in parts procurement and shipment.
Key Restraints
Limited infrastructure for cycling in emerging economies slows market growth for women’s specific bikes, as noted in Bridgestone Cycle Co. Ltd.’s recent market study in Southeast Asia.
Prevalent gender stereotypes and lack of awareness in some regions continue to hamper adoption, shown in Fuji Bikes’ 2024 regional market analytics.
In 2025, the market sees the highest share for Mountain Bikes (32%), followed by Road Bikes (28%), Hybrid Bikes (20%), Electric Bikes (12%), Cruiser Bikes (6%), and Others (2%). Mountain bikes remain dominant due to their versatile usage and increasing popularity for both fitness and leisure among women. The trend towards electric and hybrid options reflects growing urban commuting requirements and demand for convenience.
Global Women's Bicycle Market Share by Application, 2025
The primary application for women’s bicycles in 2025 is Personal (37%), followed by Fitness (24%), Sports (18%), Commercial (9%), Rental Services (8%), and Others (4%). Personal use dominates, fueled by rising health consciousness and leisure activities. Fitness and sports bike usage is increasing as more women participate in competitive and recreational cycling, supported by dedicated community initiatives, while rental and commercial segments are boosted by urbanization.
Global Women's Bicycle Market Revenue (USD Million), 2020-2035
The global women’s bicycle market revenue is projected to grow steadily over 2020-2035, rising from USD 8,900 million in 2020 to an estimated USD 22,800 million by 2035. Key growth segments include electric and smart bicycles, personalized bike solutions, and rapid adoption in emerging markets. Market expansion is supported by a surge in fitness awareness and government infrastructure projects promoting cycling for health and urban mobility.
Global Women's Bicycle Market YOY Growth (%), 2020-2035
Year-on-year growth of the women’s bicycle market is forecast to peak in early years as post-pandemic fitness trends ignite rapid demand, with 7.9% in 2025 tapering to a stable 5.7% by 2035. Expansion is driven by innovation, new applications in smart and electric models, and more women entering urban and commuter cycling segments.
Global Women's Bicycle Market Share by Region, 2025
Asia Pacific dominates the women’s bicycle market in 2025, holding 39% of global share, followed by Europe (27%), North America (18%), South America (8%), Middle East (5%), and Africa (3%). Rapid urbanization, expanding female workforce, and strong cycling cultures are key growth accelerators in Asia and select European markets.
In 2025, the main buyers of women’s bicycles are Personal Consumers (53%), Institutional Buyers (22%), Rental Services (13%), Corporate Clients (8%), and Others (4%). Personal consumers lead by a significant margin, reflecting the expanding base of women seeking bicycles for daily commuting, fitness, and leisure.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America, Europe, APAC, South America, Middle East, Africa
June 12, 2024: Specialized Bicycle Components announced the launch of a new range of smart, connected bikes tailored for women commuters.
July 5, 2024: Accell Group expanded its online customization tools for women seeking personalized bicycle fittings and accessories.
August 18, 2024: Merida Industry Co. Ltd. declared exclusive sponsorship for Asia’s largest women-only cycling championship.
September 1, 2024: Pon Bike introduced a subscription-based women-focused bicycle rental program in multiple European cities.
October 2, 2024: Trek Bicycle Corporation debuted a new e-bike lineup with ergonomic designs specifically developed for women cyclists.
Frequently Asked Questions
About the Author
Manisha C
Lead Industry Analyst
Manisha C is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Consumers Goods. Manisha C brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Manisha C has helped organizations translate data into actionable growth strategies.
