The Asia-Pacific Connected Agriculture Market encompasses the deployment of digital and smart technologies—such as IoT, AI, data analytics, and platform solutions—to optimize agricultural practices across the region. By 2025, market expansion will be driven by increasing digital adoption among farmers, growing investments in precision agri-tech infrastructure, and strong governmental pushes for sustainable farming. Key segments include solutions, platforms, services, hardware, software, and connectivity, with major applications spanning yield monitoring, field mapping, crop scouting, and financial management. Leading countries influencing growth include China, India, and Australia. Notable companies driving innovation include IBM, Microsoft, Trimble, and Deere & Company. The market is set for robust double-digit CAGR through 2035, reflecting ongoing technological advancements and ecosystem collaborations.
Latest Market Dynamics
Key Drivers
Rising deployment of IoT-powered agri-solutions across major crop-producing countries like China and India, improving resource efficiency and yield prediction. For instance, Deere & Company’s IoT-enabled farm equipment solutions continue to gain significant traction among large-scale growers in 2025.
Surging government initiatives and digital infrastructure investments to support smart agriculture. India’s Digital Agriculture Mission and China’s Smart Farming projects are fostering partnerships with companies like IBM for cloud-based crop management platforms.
Key Trends
Growing adoption of AI & ML for predictive analytics in crop health monitoring, demonstrated by IBM’s Watson-powered platforms that offer tailored insights to APAC farmers as of 2025.
Integration of blockchain for agricultural supply chain transparency and traceability, with SAP SE’s recent blockchain solutions being piloted by Southeast Asian cooperatives.
Key Opportunities
Expansion into underserved rural markets, as local agri-tech startups, like CropIn in India, bridge connectivity and access gaps through affordable mobile-centric platforms.
Collaborative agri-data ecosystems enabling seamless integration between input suppliers, farmers, distributors, and fintech service providers, unlocking value-added financial and advisory services.
Key Challenges
Fragmented digital literacy and limited internet penetration in APAC’s rural regions, leading to uneven adoption rates. Companies like Microsoft are rolling out farmer education initiatives but still face infrastructural bottlenecks.
Data privacy regulations and interoperability complications, as interoperability between various vendors’ platforms remains a barrier, shown by delayed rollouts of cross-platform solutions in 2025.
Key Restraints
High upfront costs for smart farming hardware and solutions hinder adoption among smallholder farmers, prompting companies like Accenture to introduce flexible financing but with limited reach.
Data privacy and security concerns, as seen in growing hesitancy among APAC cooperatives to adopt fully integrated cloud solutions from Oracle due to regulatory apprehensions.
Asia-Pacific Connected Agriculture Market Share (%), By Type, 2025
In 2025, Solutions lead the Asia-Pacific Connected Agriculture Market, capturing 38% of total market share. Platforms follow with 26%, reflecting rising demand for integrated farm management and advisory services. Services comprise 18%, while Hardware and Software command 13% and 3% respectively. Connectivity solutions hold a modest 2% share. The dominance of Solutions is a testament to the region’s focus on end-to-end digitalization, with strong growth projected as farmers increasingly integrate on-field sensors and automation tools.
Asia-Pacific Connected Agriculture Market Share (%), By Applications, 2025
Within the Asia-Pacific Connected Agriculture Market in 2025, Yield Monitoring remains the predominant application, accounting for 29% of market share. Field Mapping and Crop Scouting collectively contribute 24% and 19% respectively, propelled by the growing need for precision in resource allocation and early detection of crop stress. Farm Labor and Financial Management represent 15% and 8%, while Other applications account for 5%. This distribution indicates that farmers prioritize operational visibility and real-time decision-making, driving investments in advanced monitoring and mapping solutions.
The Asia-Pacific Connected Agriculture Market is projected to grow from USD 4,190 Million in 2020 to USD 27,580 Million in 2035, reflecting a robust CAGR driven by increased technological adoption and supportive policy frameworks. In 2025, the market size is expected to reach USD 8,320 Million, underpinned by widespread IoT deployments and digital platform integrations. This ascending trend highlights the transition towards data-driven agriculture and the proliferation of smart agri-solutions across APAC economies.
Year-over-year growth rates for the Asia-Pacific Connected Agriculture Market reveal consistent double-digit expansion from 2020 through 2030, tapering slightly by 2035 as the market matures. The sharpest increase is seen between 2020 and 2025, peaking at nearly 16.2% in 2023 due to accelerated digital adoption. By 2035, YOY growth moderates to around 7.2% as digital and platform solutions become mainstream. This pattern reflects the initial surge in innovation adoption, leveling out toward sustained implementation.
Asia-Pacific Connected Agriculture Market by Regions Share (%), 2025
China dominates the Asia-Pacific Connected Agriculture Market in 2025 with 34% market share, followed by India (22%) and Japan (13%). Australia and South Korea have 9% and 7% respectively, while Southeast Asia collectively contributes 9%, and the Rest of APAC stands at 6%. China and India’s leadership is spurred by sizable agrarian economies and rapid digital transformation. Japan and Australia leverage advanced technologies for precision agriculture, reflecting the market’s regional diversity and development.
Leading players in the Asia-Pacific Connected Agriculture Market in 2025 include IBM Corporation (14%), Microsoft (10%), Trimble Inc. (8%), Deere & Company (7%), and SAP SE (6%). The remaining market share is distributed among Oracle, AGCO Corporation, Accenture, Cisco, and others, illustrating both major global technology firms and specialized agricultural solution providers co-driving regional growth. These leaders invest significantly in R&D and localized partnerships, underpinning technological integration in regional farming operations.
Smallholder farmers represent the largest buyer segment in 2025, accounting for 46% of demand across the Asia-Pacific Connected Agriculture Market. Medium-sized farms contribute 34%, and large agri-enterprises represent 20%. The high share of smallholders reflects regional farm structure dynamics, while rising adoption among medium and large operations highlights the scalability of digital solutions. Market strategies are increasingly tailored toward the needs and digital capabilities of smaller, fragmented farm owners to unlock scalable growth.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
China, India, Japan, Australia, South Korea, Vietnam, Philippines, Taiwan, Singapore, Rest of APAC
Segments
By Type (Solution, Platforms, Services, Hardware, Software, Connectivity), By Application (Yield Monitoring, Field Mapping, Crop Scouting, Farm Labor Management, Financial Management, Others)
June 2024: IBM launches advanced weather prediction AI modules for smart farming in India, enabling customized advisory for rice and wheat growers.
July 2024: Microsoft partners with Vietnam’s Ministry of Agriculture for the rollout of Azure-based agri-data sharing platform for smallholder connectivity.
August 2024: Deere & Company expands its connected machinery offering in China, showcasing real-time IoT data streaming for paddy fields.
September 2024: SAP SE announces successful pilot of blockchain-powered supply chain traceability for coffee cooperatives in Indonesia.
October 2024: Accenture debuts new financing models to increase access to agri-digital platforms for small farmers in Southeast Asia.
Frequently Asked Questions
About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Information & Technology. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
Information & TechnologyMarket ResearchIndustry AnalysisStrategic Consulting
Key Questions Answered
»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?
