North America Fuel Cell Technology Market Size, Share & Trends (2020–2035)
The North America Fuel Cell Technology Market is witnessing significant expansion due to increasing adoption across diverse sectors such as transportation, industrial, and stationary applications. Advanced fuel cell solutions are being implemented as industries accelerate decarbonization, supported by government incentives and rising investments in clean energy. The market features leading players driving innovation in hydrogen and other fuel cell technologies. With evolving regulations and rapid technological advancements, North America is poised for strong growth in fuel cell adoption through 2035.
Latest Market Dynamics
Key Drivers
Rising demand for decarbonization in transportation and industrial sectors, demonstrated by Cummins Inc.
's recent launch of fuel cell-powered trucks (June 2024).
Government incentives and funding for hydrogen infrastructure, illustrated by the U.S. Department of Energy awarding grants to Bloom Energy for expanding electrolyzer production (July 2024).
Key Trends
Growth in heavy-duty vehicle fuel cell adoption as major fleet operators, such as Plug Power partner Nikola, announce hydrogen truck rollouts (July 2024).
Expansion of distributed energy systems using solid oxide fuel cells, as seen with Bloom Energy providing SOFC solutions to major data centers (June 2024).
Key Opportunities
Expanding hydrogen refueling infrastructure across major transportation corridors, with Shell and Toyota's 2024 partnership to develop new retail stations.
Industrial process electrification using large-scale stationary fuel cell systems, supported by investments from General Electric into chemical and steel sectors (August 2024).
Key Challenges
High capital and maintenance costs of fuel cell systems, highlighted by industry feedback during Ballard Power’s Q2 2024 earnings call.
Slow pace of hydrogen infrastructure rollout, restricting the market potential for fuel cell vehicles as noted in recent Plug Power investor updates (July 2024).
Key Restraints
Limited availability and high cost of green hydrogen, restricting broad scale-up—as reported by S&P Global in May 2024.
Technical hurdles related to fuel cell durability and lifecycle, referenced by Ceres Power and industry analysts in June 2024.
North America Fuel Cell Technology Market Share (%) by Type, 2025
In 2025, Proton Exchange Membrane Fuel Cells (PEMFC) hold the leading share of the North America fuel cell market, accounting for 48%. This dominance is propelled by their application in vehicles and stationary systems due to their high efficiency and fast startup. Solid Oxide Fuel Cells (SOFC) make up 32%, reflecting strong adoption in stationary energy and industrial segments because of their operational versatility and scalability. Other types, including PAFC, MCFC, DMFC, and hybrid solutions, together represent 20% of the market. The diversification highlights ongoing technological innovation as companies optimize fuel cell solutions for various use cases, from transportation to on-site industrial power generation.
North America Fuel Cell Technology Market Share (%) by Applications, 2025
Transportation leads all application areas for fuel cell technology in North America, accounting for 41% of the 2025 market share. Rapid commercialization of heavy-duty hydrogen vehicles and light-duty cars drives this segment, buoyed by sustained investments and public policy. Stationary power applications capture 33% share, with commercial, industrial, and backup power solutions fostering continued growth. Other uses, such as portable power, industrial, and defense, collectively comprise 26%. The market is experiencing robust diversification as new use cases emerge, and the interplay between clean mobility and resilient energy supply fuels the sector's upward trajectory.
North America Fuel Cell Technology Market Revenue (USD Million), 2020-2035
North America’s fuel cell technology market revenue is on a steady upward trend, rising from $1,150 million in 2021 to $1,870 million in 2025 and projected to reach $7,600 million by 2035. This growth is supported by increased adoption across mobility, industrial, and grid applications, as well as large-scale investments into hydrogen production and refueling infrastructure. The transition to net-zero economies and regulatory support further accelerate market gains. The sector’s ongoing technological innovation positions North America as a global leader in clean energy advancement, with substantial revenue increase anticipated through the next decade.
North America Fuel Cell Technology Market YOY Growth (%), 2020-2035
The year-on-year (YOY) growth of the North America fuel cell market reflects robust momentum, with YOY growth at 12% in 2021, peaking at 15% in 2025 as commercialization expands, and stabilizing around 9% by 2035. Early high growth is credited to accelerated adoption in transport and stationary markets, along with generous policy support. As the market matures and reaches scale, growth rates normalize while still outperforming traditional energy segments. Continuous innovation and resource investments are expected to keep growth rates above other alternative energy sectors throughout the decade.
North America Fuel Cell Technology Market Share (%) by Regions, 2025
The United States dominates regional market share in North America, accounting for 67% of total 2025 value. This is due to extensive R&D, federal funding, and adoption in automotive and utility industries. Canada holds 23%, bolstered by its advanced hydrogen program and leading technology manufacturers. Mexico makes up 10%, with emerging deployment particularly in industrial and transportation sectors. The regional distribution underscores the U.S.’s market leadership, supported by established infrastructure and technology ecosystems, while Canada and Mexico continue to grow as promising markets for fuel cell innovation.
North America Fuel Cell Technology Market Share (%) by Players, 2025
Ballard Power Systems leads the market with a 19% share in 2025, leveraging strong ties in transportation and stationary applications. Bloom Energy is second at 18%, respected for its SOFC and on-site power solutions. Plug Power and FuelCell Energy, Inc. follow with 15% and 12% respectively, each bolstering their positions with large infrastructure and logistics partnerships. Other notable players, including Cummins, Doosan, and SFC Energy AG, account for remaining shares, together making up 36% of the competitive landscape. The market remains dynamic, with strategic collaborations and technological advancements steering future industry dominance.
North America Fuel Cell Technology Market Share (%) by Buyers, 2025
Major automotive OEMs and fleet operators represent the largest buyer group at 38%, given their investments in hydrogen-powered vehicles and logistics applications. Utilities and large-scale energy providers follow with 26%, as distributed generation and grid resilient solutions are prioritized. Industrial users—particularly in chemicals, steel, and refineries—constitute 23%, while defense and specialty buyers make up the remaining 13% in niche applications. The evolving buyer landscape demonstrates the rising diversification of fuel cell adoption and indicates a transition from early-stage demonstration to large-scale commercial deployment.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
United States, Canada, Mexico
Segments
By Type, By Application, By Distribution Channels, By Technology, By Organization Size
July 2024: Bloom Energy wins a $280 million grant from the U.S. Department of Energy to expand solid oxide electrolyzer manufacturing in Delaware.
June 2024: Cummins Inc. launches next-generation hydrogen fuel cell engines for Class 8 trucks and buses in partnership with major U.S. freight operators.
July 2024: Plug Power announces deployment of its GenDrive hydrogen fuel cells with Nikola for long-haul transport fleets, scaling clean mobility transition.
August 2024: General Electric invests $120 million in stationary fuel cell solutions targeting steel and chemical manufacturing plants in the U.S. Midwest.
July 2024: Shell and Toyota collaborate to develop hydrogen fueling stations along major North American transportation corridors, accelerating infrastructure readiness.
Frequently Asked Questions
About the Author
Ankit
Senior Research Consultant
Ankit is a Senior Research Consultant specializing in market research, industry analysis, and business consulting across Energy & Power. Ankit brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankit has helped organizations translate data into actionable growth strategies.
Energy & PowerMarket ResearchIndustry AnalysisStrategic Consulting
Key Questions Answered
»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?
