US Plastisols Market Size, Share & Forecast (2025-2035)
The US Plastisols Market is witnessing strong advances, propelled by increasing demand across coatings, automotive, textile, and construction industries. Plastisols, composed mainly of PVC or other polymers suspended in plasticizers, are valued for their flexible application—as coatings, sealants, adhesives, and moldings. The market benefits from evolving screen printing techniques and growing eco-friendly plastisol innovation, with companies focusing on low-VOC and phthalate-free formulations. The US Plastisols market was valued at USD 1,230 Million in 2025 and is set to reach approximately USD 2,110 Million by 2035, driven by ongoing research, customization needs, and wider application scopes, as end-users seek robust, flexible, and cost-effective solutions.
Latest Market Dynamics
Key Drivers
Surging demand for Plastisols in Automotive and Construction Segments: With infrastructure investments and vehicle production on the rise, companies like
are expanding high-performance plastisol offerings for automotive underbody and building sealant applications.
Growth in Screen Printing, Supported by Apparel Sector Expansion: Avient Corporation has launched new screen printing plastisols, meeting the customization and durability needs of the rapidly growing US apparel and merchandizing market.
Key Trends
Sustainability Initiatives: BASF SE and H.B. Fuller Company are focusing on environmentally friendly plastisol products, including low-VOC, phthalate-free, and recycled-content formulations to meet tightening regulations and green consumer preferences.
Advancements in Processing Technologies: Adoption of advanced coating processes such as dip and spray coating is helping manufacturers increase throughput and uniformity, with companies like Rutland Plastic Technologies integrating smart manufacturing solutions.
Key Opportunities
Expansion into Eco-Friendly Plastisols: Top players such as Solvay S.A. and Emerald Performance Materials are developing bio-based and recyclable plastisol solutions, targeting industries seeking sustainable alternatives.
Customization and New Application Areas: Fujifilm Sericol is leveraging technological advances to develop special plastisols for niche and custom industrial needs, enhancing value for high-end consumer packaging and sports equipment.
Key Challenges
Regulatory Compliance and Environmental Concerns: As states tighten VOC and phthalate regulations, companies like PolyOne Corporation face increased R&D and compliance costs for reformulating traditional plastisol lines.
Raw Material Price Volatility: Price fluctuations of critical inputs (e.g., PVC resin) challenge profit margins, leading firms like ARLANXEO to strengthen sourcing strategies and diversify supplier bases.
Key Restraints
Slow Adoption of Bio-Based Alternatives: Despite rising awareness, some industries remain hesitant to switch from traditional to bio-based plastisols due to cost and performance perceptions, presenting a restraint for innovators such as Prasol Chemicals.
Intense Competition and Price Pressure: With expanding supplier networks, price wars and commoditization limit profitability for market leaders like Chemionics Corporation, driving a focus on value-added offerings.
The PVC-based segment dominates the US Plastisols Market in 2025, accounting for a major proportion due to its versatility and cost-effectiveness. Acrylic-based and polyurethane-based types follow, favored for specific high-performance and specialty use-cases. The robust uptake of PVC-based plastisols is further fuelled by their extensive usage in automotive coatings, textile printing, and flooring. With construction and consumer goods industries preferring plastisols for their durability and adaptability, market players continually innovate within these primary type segments. The ongoing shift toward safer, low-VOC, and alternative-type plastisols further shapes the competitive landscape.
US Plastisols Market Share (%) by Application, 2025
Coatings emerge as the leading application in the US Plastisols Market for 2025, representing nearly half the demand owing to their extensive use in automotive, construction, and consumer product sectors. Moldings and screen printing continue to hold substantial shares, boosted by the growth in custom manufacturing, industrial parts, and high-quality printed apparel. The adhesives and sealants segments also display steady increases, thanks to infrastructural and manufacturing sector growth. With this diversified application landscape, market players are broadening their plastisol portfolios for optimized utility across industries.
US Plastisols Market Revenue (USD Million), 2020-2035
The US Plastisols Market revenue witnessed healthy growth from USD 980 Million in 2020 to USD 1,230 Million in 2025, reflecting its rising adoption in automotive, textile, and construction sectors. Sustained investments in innovation, compliance with stringent environment regulations, and post-pandemic industrial recovery have maintained double-digit CAGR. By 2030, market revenues are estimated to reach approximately USD 1,680 Million, while projections for 2035 surpass USD 2,110 Million. This steady upward trend highlights industry adaptability, with leading firms introducing value-added, sustainable, and customizable plastisol products to meet evolving consumer and industrial requirements.
US Plastisols Market Year-on-Year (YOY %) Growth, 2020-2035
Between 2020 and 2025, the US Plastisols Market posted robust YOY growth rates, averaging 4.6% annually amid resurging demand in key end-use segments. Following this period, from 2026 to 2030, growth moderates to around 6.4% with the steady adoption of eco-friendly plastisol formulations, and further stabilizes at approximately 4.7% YOY up to 2035 as the market matures. This growth trajectory reflects both cyclical recovery and ongoing innovation across application and type categories, supported by industry-wide investments in sustainable practices and technological enhancements.
In 2025, the Southern US region holds the highest market share for plastisols, accounting for 36%, due to high concentrations of automotive and construction industries. The Midwest follows with 28%, driven by its established manufacturing infrastructure, particularly in plastics and coatings. The West and Northeast regions represent 20% and 16% respectively, buoyed by innovations in tech-driven manufacturing and the presence of specialty chemical hubs. Regional demand distribution is shaped by local industrial dynamics and regulatory landscapes, which influence both product development and market penetration strategies.
By 2025, PolyOne Corporation (now Avient) leads the US Plastisols Market with a 19% share, reflecting its broad product portfolio and proactive innovation in sustainable plastisol technologies. Dow Inc. and BASF SE follow with 17% and 14% shares thanks to their strong US manufacturing base and expansive R&D efforts. Other notable names include Fujifilm Sericol, Chemionics Corporation, and Rutland Plastic Technologies, each maintaining significant regional and sectoral presence. The rest of the market is composed of specialized and regional suppliers competing on customization and technical support.
Automotive OEMs are the largest buyers in the US Plastisols Market in 2025, claiming 31% of total share, followed by the textile and apparel segment at 25%, supported by increased adoption of screen printing plastisols. The building & construction industry holds an 18% stake, utilizing plastisols for durable coatings and sealants. Consumer goods account for 13% and the electronics sector for 8%, with the remaining 5% spread across packaging and other niche industries. Shifting demand trends are prompting tailored solutions for leading buyer categories.
June 2024: Avient Corporation launched a new line of phthalate-free plastisols optimized for sustainable apparel printing, addressing industry eco-trends.
July 2024: Dow Inc. announced a strategic partnership with a major US auto manufacturer to supply advanced plastisol sealants for electric vehicle production lines.
August 2024: BASF SE revealed investment in an Ohio production facility to expand manufacturing of specialty low-VOC plastisol products.
September 2024: H.B. Fuller Company debuted a high-performance plastisol series for building applications, enhancing durability while reducing VOC emissions.
October 2024: Emerald Performance Materials introduced biobased plastisol chemistries targeting sports equipment and specialty packaging manufacturers.
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About the Author
Ankita R
Lead Industry Analyst
Ankita R is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Ankita R brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankita R has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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