US Non-Woven Adhesives Market Analysis (2020-2035)
The US Non-Woven Adhesives Market is witnessing robust growth fueled by surging demand across hygiene, medical, and automotive applications. Innovation in adhesive technologies, increasing adoption of sustainable solutions, and rising healthcare and hygiene awareness are major factors propelling the market. Key players are expanding their product portfolios to align with industry trends like lightweight vehicles and eco-friendly products. The market is expected to achieve significant gains from 2025 to 2035 as end-user industries accelerate their consumption of non-woven adhesives.
Latest Market Dynamics
Key Drivers
Growing demand for hygiene products such as diapers and feminine care, supported by population growth and rising health awareness. For example, Henkel AG & Co. KGaA
has introduced bio-based adhesive solutions tailored for hygiene applications in 2024.
Rising adoption in the medical sector for products like surgical drapes, wound dressings, and disposable masks. H.B. Fuller Company expanded its medical-grade adhesive offerings in early 2024 to cater to this increasing demand.
Key Trends
Expansion of eco-friendly and bio-based adhesive product lines, as demonstrated by Arkema Group’s 2024 launch of recyclable adhesive solutions.
Increased focus on high-performance hot-melt adhesives for automotive lightweighting, with Dow Inc. rolling out enhanced formulations in Q1 2024.
Key Opportunities
Untapped potential in online and indirect distribution channels offers growth avenues, as companies like Avery Dennison Corporation strengthen e-commerce partnerships.
Rising integration of smart technology and automation in construction and textile end-uses boosts demand for advanced non-woven adhesives, exemplified by Sika AG's collaborations on automated construction solutions in 2024.
Key Challenges
Fluctuating raw material costs: Volatility in prices of hot-melt base polymers challenges suppliers’ margins. Ashland Inc. reported cost management initiatives in April 2024.
Stringent environmental regulations hinder the expansion of solvent-based adhesives. Paramelt B.V. is investing in compliance solutions to navigate changing regulatory landscapes.
Key Restraints
Limited awareness across small and mid-sized enterprises regarding the advantages of advanced non-woven adhesives, compelling companies like Franklin International to enhance outreach.
Technical limitations of certain water-based and solvent-based adhesives in high-performance applications, prompting Mactac Americas to focus on R&D for product improvement.
In 2025, hot-melt adhesives lead the US non-woven adhesives market, fueled by their excellent bonding strength, versatility, and rapid setting time. Pressure-sensitive adhesives follow, benefiting from demand in hygiene and medical products. Water-based adhesives remain essential where environmental and regulatory factors are critical, while solvent-based and UV-cured types maintain specialized roles. Product innovation and sustainability are reshaping the competitive landscape, enabling manufacturers to meet application-specific performance criteria and eco-standards.
US Non-Woven Adhesives Market Share by Application, 2025
The hygiene segment dominates US non-woven adhesives usage in 2025, driven by rising consumption of diapers, feminine care products, and adult incontinence items. Medical applications are gaining traction owing to expanding healthcare infrastructure and demand for disposable medical products. Automotive and construction sectors further bolster market growth by integrating non-woven adhesives for lightweight and durable solutions. Technological advancements and the shifting focus toward sustainable, safe adhesives continue to propel the market’s expansion into diverse application territories.
US Non-Woven Adhesives Market Revenue (USD Million), 2020-2035
The revenue of the US non-woven adhesives market is set for upward momentum from $1,280 Million in 2020 to an estimated $2,900 Million by 2035. The market demonstrates resilience and strong growth prospects, especially as advanced healthcare and hygiene solutions proliferate. Accelerated adoption across end-use industries, innovation in adhesive chemistries, and a shift toward eco-friendly and efficient formulations are major revenue drivers fueling the industry’s robust compound annual growth rate.
US Non-Woven Adhesives Market YOY Growth (%), 2020-2035
Year-over-year growth of the US non-woven adhesives market is projected to peak at 7.2% in 2025 and moderate to 4.5% by 2035 as the market matures and sees increased saturation in core segments. Early years reflect innovation-driven momentum and new application rollouts, while later years indicate stable growth due to ongoing replacement cycles and expansion into value-added applications such as smart textiles and wound care.
US Non-Woven Adhesives Market Share by Region, 2025
In 2025, the Midwest holds the largest market share in the US non-woven adhesives industry, supported by a dense manufacturing base and significant automotive sector demand. The South follows, reflecting major investments in hygiene and medical production facilities. The West is distinguished by robust construction activities and textiles innovation, while the Northeast, though smaller, benefits from advanced healthcare product adoption and R&D hubs.
Top players command a significant proportion of the US non-woven adhesives market in 2025. Henkel AG & Co. KGaA and H.B. Fuller Company jointly lead with strong brand presence and innovation pipelines. 3M Company, Arkema Group, and Dow Inc. represent notable shares with continuous portfolio expansions and strategic end-user partnerships. The market remains moderately consolidated, with leading manufacturers consistently aiming for product differentiation and customer alignment.
Large end-users, primarily multinational hygiene and medical companies, account for the bulk of US non-woven adhesives consumption in 2025. Mid-sized manufacturers are rapidly increasing their adoption rates as production scale and regulatory requirements intensify. Small enterprises, while representing a smaller market portion, show promising growth with increased access to advanced, customizable adhesive solutions and online procurement channels.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, South, West, Northeast
Segments
By Type (Hot-Melt, Pressure Sensitive, Water-Based, Solvent-Based, UV Cured), By Application (Hygiene, Medical, Automotive, Construction, Textiles, Others), By Distribution Channels (Direct, Indirect, Online, Offline, Distributors, Wholesalers), By Technology (Thermoplastic, Thermosetting, Reactive, Non-Reactive, Emulsion-Based, Others), By Organization Size (Small, Medium, Large)
June 2024: Henkel launches new bio-based non-woven adhesive for hygiene applications, boosting sustainability initiatives.
July 2024: H.B. Fuller Company opens new R&D facility focused on medical-grade adhesives in Minneapolis.
August 2024: Arkema Group introduces bakery packaging adhesives with improved recyclability in the US market.
September 2024: Sika AG partners with a leading construction firm to co-develop high-performance adhesive solutions for smart infrastructure.
October 2024: Dow Inc. announces expansion of its hot-melt adhesives plant to support growing automotive and hygiene demand.
Frequently Asked Questions
About the Author
Lily
Senior Market Research Analyst
Lily is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Lily brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Lily has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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