Global Electric Motor for Household Appliances Market Analysis (2020-2035): Trends, Share, Revenue, and Outlook
The global electric motor for household appliances market is witnessing rapid advancements driven by energy efficiency mandates, smart home trends, and the integration of IoT technology. From compact DC drives in appliances like vacuum cleaners to advanced inverter motors in smart refrigerators and washing machines, the market is evolving to meet consumer demand for efficient, quiet, and intelligent home appliances. Major manufacturers are investing in smart technology integration and sustainable materials while expanding their global reach to cater to rising urbanization and disposable incomes, especially in Asia-Pacific.
Understanding the Impact of Tariffs on "Global Electric Motor for Household Appliances".
Latest Market Dynamics
Key Drivers
- Rising demand for energy-efficient household appliances due to stringent regulations. For example, Siemens boosted its product line with energy-optimized AC motors in 2024.
- Rapid adoption of smart home appliances integrating connectivity and automation, as seen in Nidec Corporation’s 2024 partnership for IoT-enabled device motors.
Key Trends
- Inverter and variable frequency drive technologies are gaining momentum for precise energy management, as evidenced by Bosch’s recent inverter-based motor releases.
- Growth in brushless DC motors for quieter and longer-lasting appliance operation, highlighted by Johnson Electric’s expansion of its BLDC motor range in 2024.
Key Opportunities
- Expanding demand in emerging economies, especially APAC, where household appliance penetration is soaring; Midea Group ramped up operations in India in June 2024.
- Increased investments in R&D for smart and IoT-enabled motors; ABB Ltd announced an advanced IoT-ready motor launch for white goods in July 2024.
Key Challenges
- Rising raw material and supply chain costs are pressuring margins, a challenge noted by Emerson Electric during their May 2024 earnings call.
- Complexity and costs associated with integrating smart/inverter technology into existing manufacturing processes, highlighted by Toshiba’s recent factory upgrades.
Key Restraints
- Higher initial costs of new-generation motors limit adoption in price-sensitive markets, as reported by Alliance Consumer Electronics in June 2024.
- Intense competition from local unorganized motor manufacturers in APAC, which was cited by WEG Industries as a growth constraint in their July 2024 investor update.
Global Electric Motor Market Share by Type, 2025
In 2025, AC motors dominate the electric motor segment for household appliances, largely due to their widespread usage in refrigerators, air conditioners, and washing machines. DC motors, including brushless variants, are rapidly gaining ground, particularly in compact, smart, and energy-efficient devices owing to their higher performance and lower operational noise. Stepper and servo motors hold niche applications in specialized appliances but remain important for precise movement and control. This market evolution reflects the industry's alignment with smart home trends and efficiency standards.
Global Electric Motor Market Share by Application, 2025
Refrigerators and washing machines remain the top applications for electric motors in household appliances, securing a combined market share of over 50% in 2025. As energy efficiency and reliability are crucial in continuous-use appliances, robust motors are prioritized by manufacturers. Air conditioners are the next significant segment, driven by rising urbanization and climate change adaptation. Vacuum cleaners and dishwashers are witnessing incremental demand, while the 'others' category covers incremental innovations in emerging smart home gadgets. The shifts in application share reflect both core needs and evolving consumer lifestyles.
Global Electric Motor Market Revenue (USD Million), 2020-2035
The global revenue for electric motors used in household appliances is projected to rise from $24,350 million in 2020 to $48,790 million by 2035. This uninterrupted growth trajectory is fueled by rising adoption of energy-efficient appliances, technological advancements in motors, and aggressive market expansion in Asia-Pacific. The steepest revenue jumps align with key product launches and technology upgrades around 2025 and 2030, positioning the segment as a critical driver for the home appliances industry.
Global Electric Motor Market YOY (%), 2020-2035
Year-over-year (YOY) growth rates in the electric motor market for household appliances are expected to vary between 4.8% and 7.2% from 2020 to 2035. Growth rates accelerate around 2025-2028 due to surging investments in smart and inverter-based appliances, and a shift to energy-efficient solutions. Post-2030, the market retains steady growth driven by replacement cycles and emerging markets reaching higher appliance penetration.
Global Electric Motor by Regions Share (%), 2025
Asia-Pacific leads the global electric motor market for household appliances in 2025, capturing over 46% share, fueled by rapid urbanization, manufacturing strength, and a swelling middle class. Europe follows, supported by strict efficiency regulations and high appliance replacement rates, while North America’s mature market holds steady. Growth in South America, the Middle East, and Africa reflects emerging appliance ownership and infrastructural investments.
Global Electric Motor Market Players Share (%), 2025
Leading players such as Nidec Corporation, Siemens, and Johnson Electric collectively account for nearly half of the global market share for electric motors in household appliances by 2025. Their dominance stems from advanced product portfolios, global supply chains, and strong R&D initiatives. Mid-tier and emerging competitors, including ABB Ltd, Bosch, and Toshiba make up the remaining market share, often specializing in specific motor technologies or regional markets.
Global Electric Motor Market Buyers Share (%), 2025
Major OEMs in the home appliance space—such as Whirlpool, Haier, LG, Samsung, and Electrolux—are the largest buyers of electric motors, together accounting for over half the total buyer share in 2025. Their influence is defined by frequent innovation, volume demands, and global procurement networks. Regional manufacturers and emerging brands constitute the rest, benefitting from local-market-specific appliance demand and cost-effective procurement strategies.
Study Coverage
| Metrics | Details |
|---|
| Years | 2020-2035 |
| Base Year | 2025 |
| Market Size | Revenue (USD Million) |
| Regions | North America, Europe, APAC, South America, Middle East, Africa |
| Segments | By Type (AC Motor, DC Motor, Stepper Motor, Servo Motor, Brushless DC Motor, Synchronous Motor), By Application (Refrigerators, Washing Machines, Dishwashers, Air Conditioners, Vacuum Cleaners, Others), By Distribution Channels (Online, Offline, Direct Sales, Distributors, Retailers, E-commerce), By Technology (Conventional, Smart, Inverter, Variable Frequency Drive, IoT-enabled, Energy Efficient), By Organization Size (Small, Medium, Large) |
| Players | Siemens, Johnson Electric, Nidec Corporation, Toshiba Corporation, Emerson Electric Co., ABB Ltd, Regal Rexnord Corporation, Allied Motion Technologies, WEG Industries, Robert Bosch GmbH, AMETEK, Inc., Brook Crompton Holdings Ltd., Dunkermotoren GmbH, Hitachi, Ltd., Schneider Electric SE |
Key Recent Developments
- July 2024: ABB Ltd unveils a new line of IoT-ready, energy-efficient motors designed specifically for smart home washing machines and refrigerators.
- June 2024: Midea Group announces a $150 million expansion of its Indian appliance manufacturing facility, boosting local electric motor integration.
- August 2024: Siemens partners with Samsung to co-develop ultra-efficient, inverter-driven motors for premium home appliances.
- May 2024: Johnson Electric launches a new modular BLDC motor platform targeting high-performance vacuum cleaners and robotic appliances.
- July 2024: WEG Industries highlights new eco-design initiatives for motor sustainability, focusing on recyclable and energy-optimized components.
