US Organic Pea Protein Market Analysis 2025-2035
The US organic pea protein market represents a dynamic, rapidly expanding segment of the plant-based protein industry. Driven by increased consumer demand for clean-label, allergen-free, and sustainable protein sources, organic pea protein finds diverse applications in food & beverage, dietary supplements, animal nutrition, and pharmaceuticals. Major product types include isolates, concentrates, textured, and hydrolyzed variants, with distribution spanning from online platforms to major supermarkets. The market has experienced significant growth between 2020 and 2025 and is forecasted to continue on a robust trajectory through 2035, fueled by innovation, strategic partnerships, and consumer preference shifts toward plant-based diets.
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Latest Market Dynamics
Key Drivers
- Rising consumer adoption of vegan and plant-based diets, highlighted by companies like Beyond Meat expanding their offerings with pea protein-based products in 2025.
- Growing demand for allergen-free and non-GMO protein ingredients, with Puris reporting record sales growth in the organic pea protein segment for the food & beverage industry.
Key Trends
- Innovation in application, including ready-to-drink nutrition beverages and functional foods, with Ingredion launching new organic pea isolates in 2025 targeting sports nutrition brands.
- Expansion of supply chains and partnerships, as Axiom Foods signed strategic contracts with major US retailers to increase shelf presence for organic pea protein products.
Key Opportunities
- Increasing use of organic pea protein in sports and performance nutrition, demonstrated by Roquette Frères' collaboration with leading supplement brands to develop customized blends.
- Growth in private-label adoption by supermarkets and specialty retailers, with The Scoular Company launching exclusive organic pea protein ranges targeting health-conscious consumers.
Key Challenges
- Supply chain fluctuations due to volatile raw material costs and limited domestic pea harvests, as reported by Dupont de Nemours, Inc. in its 2025 outlook.
- Intensifying competition from other plant proteins such as soy and rice, highlighted by Cosucra Groupe Warcoing SA investing in product differentiation strategies.
Key Restraints
- Higher production costs compared to conventional proteins, limiting broader adoption in price-sensitive segments, according to Batory Foods' latest market feedback.
- Limited consumer awareness regarding the benefits of organic pea protein outside urban markets, as noted by Farbest Brands in their 2025 marketing analysis.
Market Share by Type, 2025
In 2025, organic pea protein isolates dominate the US market due to their high protein content and functional versatility in food and beverage formulations. Concentrates maintain solid growth, offering a balance between protein concentration and cost-effectiveness, particularly for mainstream food products. Textured and hydrolyzed types cater to specialized applications like meat analogues and ready-to-mix beverages, respectively. Blends and other niche types are emerging as innovative solutions, particularly among manufacturers aiming to address specific nutritional or sensory attributes. Continuous product development and investments from companies like Puris and Roquette drive advancements in product quality and market share.
Market Share by Application, 2025
Food & beverages remain the primary application segment for organic pea protein in the US for 2025, driven by the surge in plant-based and clean-label product launches. Dietary supplements, leveraging pea protein’s digestibility and allergen-free properties, claim a substantial market share. Animal feed and pet nutrition are also notable segments, as producers seek sustainable, non-GMO ingredients. The pharmaceutical and personal care industries, though smaller, are adopting pea protein for its hypoallergenic attributes. Ongoing expansion into new product formats and use-cases is anticipated, particularly as consumer awareness of functional nutrition grows.
US Organic Pea Protein Market Revenue (USD Million), 2020-2035
The US organic pea protein market was valued at $312 Million in 2020, rising steadily to an estimated $539 Million in 2025. Forecasts suggest the market will reach $1,620 Million by 2035, expanding at a robust CAGR as demand for plant-based and clean-label protein sources continues to accelerate. Ongoing consumer shifts, innovation in product offerings, and expansion of retail distribution channels are significant contributors to this growth trajectory.
US Organic Pea Protein Market YOY Growth (%), 2020-2035
Year-over-year growth for the US organic pea protein market peaked at 11% in the early 2020s as major food companies entered the space and consumer demand surged. Growth is forecast to moderate to 7% annually by 2030 and stabilize around 5% by 2035 as the market matures and supply chains become more efficient. Strategic partnerships and expansion into new application areas will help sustain above-average sector growth relative to conventional protein sources.
Regional Market Share, 2025
The Midwest holds the largest share of the US organic pea protein market in 2025, reflecting its role as the nation’s primary pea-growing and processing hub. The West Coast represents the second largest market, driven by a robust health-conscious population and concentration of plant-based product innovators. The Northeast is notable for its high urban density and premium wellness channels, while the South is witnessing rapid growth fueled by increasing adoption in mainstream and specialty retail.
Market Share by Leading Players, 2025
Puris leads the US organic pea protein market with a 24% share, supported by broad product offerings and an extensive domestic supply network. Roquette Frères and Axiom Foods follow with 16% and 14% market shares, respectively, leveraging innovation and strategic partnerships. Other significant players include Ingredion and The Scoular Company, each contributing to the market’s competitive dynamism. Collaboration, product innovation, and investment in supply chain scalability remain pivotal for maintaining and expanding market shares in the evolving landscape.
Market Share by Buyer Segments, 2025
In 2025, direct food and beverage manufacturers comprise the largest buyer group for organic pea protein in the US, accounting for 45% of share, driven by an emphasis on innovative, plant-based product formulations. Dietary supplement companies account for 23%, increasingly incorporating vegan protein sources into their product portfolios. Private label and retailer brands, animal feed producers, and the pharmaceutical sector form other growing buyer segments, reflecting diversification and expansion in application areas.
Study Coverage
| Metrics | Details |
|---|
| Years | 2020-2035 |
| Base Year | 2025 |
| Market Size | Revenue (USD Million) |
| Regions | Midwest, West, Northeast, South |
| Segments | By Type (Isolate, Concentrate, Textured, Hydrolyzed, Blends, Others); By Application (Food & Beverages, Dietary Supplements, Animal Feed, Pharmaceuticals, Personal Care, Others) |
| Players | Puris, Roquette Frères, Axiom Foods, Ingredion Incorporated, The Scoular Company, Shandong Jianyuan Foods Co., Ltd., Dupont de Nemours, Inc., Cosucra Groupe Warcoing SA, Farbest Brands, Sotexpro SA, Burcon NutraScience Corporation, Batory Foods, AGT Food and Ingredients, Glanbia plc, NOW Foods |
Key Recent Developments
- June 2024: Puris announced a new domestic pea protein processing facility expansion to enhance capacity and supply chain resilience.
- July 2024: Roquette Frères introduced an organic, allergen-free pea protein isolate specifically for plant-based beverages.
- August 2024: Ingredion launched a series of functional pea protein solutions for US sports nutrition and health food markets.
- September 2024: The Scoular Company secured a major contract with a national retailer to supply private-label organic pea protein products.
- October 2024: Axiom Foods unveiled a sustainable, low-carbon pea protein production process targeting eco-conscious US brands.
