US Specialty Kraft Paper Market Outlook (2025-2035)
The US Specialty Kraft Paper Market is anticipated to experience robust growth from 2025 to 2035, fueled by increasing demand for eco-friendly packaging, regulatory support for sustainable materials, and heightened adoption across multiple industries. Specialty kraft papers such as sack, coated, absorbent, printed, and colored variants are widely used for food, industrial, and consumer goods packaging. Companies in the sector continue to innovate by offering recycled, modified, and natural kraft paper solutions, catering to a dynamic market characterized by evolving consumer expectations and a shift from plastic-based to paper-based packaging.
Latest Market Dynamics
Key Drivers
The surge in demand for sustainable and biodegradable packaging has driven significant investment in specialty kraft paper manufacturing, as consumers and industries seek alternatives to single-use plastics. In 2024, Mondi Group expanded its US production capacity for recycled kraft paper to meet growing eco-friendly packaging demands.
The booming e-commerce sector is fueling higher consumption of resilient and customizable packaging materials. In mid-2024, WestRock Company launched new specialty kraft solutions designed to withstand logistics challenges and improve product shelf appeal for online retailers.
Key Trends
Shift toward recycled and eco-labeled kraft paper is becoming more pronounced, as brands strive to meet sustainability goals. Georgia-Pacific LLC recently introduced a new line of fully recycled colored and coated kraft paper products for premium packaging.
Advancements in coating and printing technologies are enabling better customization and protection in specialty kraft applications. In 2024, International Paper Company invested in state-of-the-art printing facilities to enhance the functionality and aesthetics of their specialty kraft portfolio.
Key Opportunities
Growth in food packaging applications presents an opportunity for companies offering specialty kraft papers with advanced barrier properties. BillerudKorsnäs, in June 2024, unveiled moisture-resistant kraft papers targeted at the US foodservice sector.
Emerging demand for kraft paper in agricultural and building & construction packaging creates new revenue streams. Segezha Group has expanded its presence in the US by introducing high-strength sack kraft papers for agriculture and construction use.
Key Challenges
Price volatility of wood pulp, the core raw material for kraft paper, is impacting profit margins. In 2024, Canfor Corporation reported increased production costs due to fluctuations in raw material prices.
Competition from alternative eco-friendly packaging materials, such as bioplastics and fabric bags, is intensifying. Twin Rivers Paper Company has focused on product differentiation to address market competition from non-paper sustainable materials.
Key Restraints
Stringent environmental regulations governing emissions and waste from kraft paper mills require significant investments in compliance. Smurfit Kappa Group announced in July 2024 new pollution control upgrades in response to evolving US environmental standards.
Slower adoption in certain end-use sectors due to concerns over paper strength and moisture resistance compared to plastic alternatives. Nordic Paper has concentrated efforts on R&D to enhance product durability and alleviate industry concerns.
US Specialty Kraft Paper Market Share by Type (2025)
The specialty kraft paper market by type in the US is led by Sack Kraft Paper, which holds the largest market share due to its high demand across food, industrial, and construction sectors. Coated Kraft Paper follows closely, driven by premium packaging needs, while absorbent and colored kraft paper capture significant niche uses. The market exhibits healthy diversification, with 'others' comprising innovative or emerging specialty paper types. The ongoing shift towards sustainable practices and demand for recyclable materials is further elevating the profile of sack and coated kraft papers.
US Specialty Kraft Paper Market Share by Application (2025)
In 2025, food packaging is the dominant application segment for specialty kraft paper in the US, reflecting growing consumer preference for safe, sustainable, and biodegradable food packaging solutions. Industrial packaging continues to be a primary segment due to the rising need for durable and cost-efficient packaging solutions. Consumer goods packaging uses specialty kraft to enhance shelf appeal and eco-credentials, while other applications such as building & construction, agriculture, and miscellaneous uses form a diversified base, collectively driving market growth in the application segment.
US Specialty Kraft Paper Market Revenue (2020-2035)
The US Specialty Kraft Paper Market’s revenue has displayed a strong upward trajectory from 2020 to 2035, with accelerated growth post-2025. In 2025, the market is projected at approximately USD 2,450 Million, rising steadily to an estimated USD 4,390 Million by 2035. This consistent revenue growth can be attributed to expanding applications across food, industrial, and consumer packaging, coupled with the ongoing transition to sustainable materials. Investments in modern manufacturing and rising adoption of recycled and value-added kraft paper products are fueling market expansion. The robust growth also reflects improved economic outlooks and infrastructure development in the US, propelling demand for specialized paper solutions.
US Specialty Kraft Paper Market YOY Growth (2020-2035)
Year-over-year (YOY) growth rates for the US specialty kraft paper market illustrate healthy but gradually moderating expansion through 2035. The most significant YOY growth is observed from 2024-2027, with figures around 8%-9% as regulatory and market drivers push adoption. After 2027, YOY growth rates stabilize between 5%-6% as the market matures and penetrates core application sectors. The sustained, positive YOY trajectory demonstrates market resilience despite challenges such as raw material price fluctuations and increasing competition from alternative packaging materials.
US Specialty Kraft Paper Market Share by Region (2025)
Regional analysis for the US specialty kraft paper market in 2025 shows that the South commands the largest share, driven by a dense manufacturing presence, especially for food and agriculture-related applications. The Midwest follows, leveraging its strong industrial base and demand for packaging in urban centers. The West region has seen significant growth in consumer goods packaging, particularly around innovation hubs and environmentally conscious markets. This regional allocation highlights competitive advantages shaped by sector focus and proximity to key end-use industries.
US Specialty Kraft Paper Market Players Share (2025)
Leading players in the US specialty kraft paper market have established considerable shares through continuous innovation and tailored solutions. Mondi Group leads in 2025, leveraging a broad product portfolio and investments in sustainable production. WestRock Company and International Paper Company hold substantial market positions, thanks to strong distribution networks and brand reputation. Other significant players, such as Glatfelter and Georgia-Pacific LLC, further illustrate the competitive landscape, with ongoing R&D and market expansion strategies.
US Specialty Kraft Paper Market Buyers Share (2025)
Food and beverage manufacturers account for the highest share among specialty kraft paper buyers in the US for 2025, reflecting the dominant application segment and robust demand for sustainable packaging. Industrial packaging buyers, including those in chemicals and construction, also represent a key market segment. Consumer goods companies increasingly use specialty kraft for branding and packaging appeal, supporting ongoing growth and market diversification. This split signifies the breadth of end-user engagement with specialty kraft solutions across the American market.
July 2024 - Smurfit Kappa Group completed an $80 million upgrade to its specialty kraft paper mill in Texas, enhancing capacity for food and industrial packaging.
June 2024 - BillerudKorsnäs introduced a new moisture-resistant specialty kraft paper targeting the US food packaging sector.
August 2024 - Mondi Group announced a partnership with a major US e-commerce operator to supply 100% recycled kraft solutions.
September 2024 - International Paper Company launched advanced digital printing capabilities at its specialty kraft facility in Georgia.
July 2024 - WestRock Company expanded its specialty kraft paper portfolio with a new line tailored for consumer goods packaging.
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About the Author
Clara
Senior Market Research Analyst
Clara is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Packaging. Clara brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Clara has helped organizations translate data into actionable growth strategies.
