Asia-Pacific Eye Tracking Market: Outlook 2025 & Forecast 2035
The Asia-Pacific eye tracking market is set for robust growth, driven by technological innovation and expanding applications across diverse industries. Eye tracking technology encompasses devices and software that measure eye positions and movements, providing real-time insights into user engagement and attention. Key explanations include applications in research, communication, human-computer interaction, assistive technology, automotive, and consumer devices. The integration of infrared, video-based, electrooculography, and optical tracking technologies has enabled more accurate and non-intrusive solutions. Market growth is fueled by the increasing adoption in sectors such as healthcare, automotive, advertising, and UX/UI research. Vendors compete on advanced features, ease of integration, and cost efficiency. With rising automation, digital learning, and smart device penetration, the market is expected to see a compound annual growth rate (CAGR) of 17.2% from 2025 to 2035, with the market size reaching USD 1,020 Million by 2035. Major players focus on expanding their product portfolios to cater to large enterprises and SMEs across Asia-Pacific, ensuring competitiveness and broad distribution.
Latest Market Dynamics
Key Drivers
Rising adoption of eye tracking in automotive safety solutions: Leading companies like Seeing Machines are collaborating with automotive OEMs for the integration of driver monitoring and safety systems tailored to the Asia-Pacific market, boosting demand for eye tracking sensors and analytics.
Growth in healthcare and assistive technology: Companies like Tobii have expanded their solutions for medical diagnostics and assistive communication devices, where tracking patient gaze and attention leads to improved diagnostics and accessibility in hospitals and clinics.
Key Trends
Integration of AI and machine learning with eye tracking technology: Firms such as Smart Eye AB are leveraging AI to enhance gaze estimation and real-time analytics, driving adoption in UX research and advertising effectiveness analysis.
Miniaturization and mobile compatibility: Companies like Pupil Labs and AdHawk Microsystems are advancing lightweight, wearable eye tracking devices enabling mobile and remote research, widening usage in educational and field applications.
Key Opportunities
Expansion into consumer electronics and virtual reality: Eye tracking is increasingly integrated into AR/VR headsets, with companies such as iMotions collaborating with gaming and tech firms to deliver immersive experience analytics.
Demand for accessibility solutions: LC Technologies and EyeTech Digital Systems are focusing on communication aids for individuals with disabilities, aligning with government and healthcare digitalization drives in APAC countries.
Key Challenges
Data privacy and user consent: With eye tracking capturing sensitive biometric information, regulatory compliance and user trust are becoming hurdles for players like Gazepoint and EyeTracking Inc. when deploying solutions in consumer settings.
High cost of advanced hardware and integration: The upfront investment needed for sophisticated eye tracking solutions remains a barrier, particularly in price-sensitive markets, limiting widespread adoption among smaller enterprises.
Key Restraints
Technical limitations in diverse lighting and ethnic conditions: Video-based and infrared eye trackers sometimes underperform in variable APAC environmental and ethnic contexts, posing technical challenges for companies like SMI and Smart Eye AB.
Limited awareness among end users: Despite technological advancements, Eyetech Digital Systems finds that lack of awareness and training regarding eye tracking benefits restrict uptake in education and non-specialist consumer sectors.
Asia-Pacific Eye Tracking Market Share by Type, 2025
Remote eye tracking systems are expected to dominate the Asia-Pacific market in 2025, holding a 41% share. Mobile eye tracking follows at 32%, as portability and usability in real-world scenarios become critical. Eye-attached tracking, including head-mounted systems and electrooculography, captures a combined 18% share, largely driven by adoption in medical and research settings. Other emerging types make up the remaining 9%, illustrating growing diversification. The dominance of remote solutions is attributed to their popularity in user experience labs and research facilities, while mobile eye trackers see increased use among automotive and sports professionals. The shift toward highly accurate, non-contact, and easy-to-integrate devices has further accelerated market preference for remote and mobile variants, driving overall technological innovation across all categories.
Asia-Pacific Eye Tracking Market Share by Application, 2025
Research applications lead the Asia-Pacific eye tracking market in 2025, accounting for 36% of the total share, propelled by demand in academic, neurological, and consumer behavior studies. Human-computer interaction (HCI) captures 28%, closely followed by assistive technology at 18%. Automotive safety and driver monitoring contribute 10%, while consumer devices hold an 8% share. The sector's dominance in research is a testament to the technology's value in understanding cognitive processing and behavior. Meanwhile, HCI and assistive technologies benefit from rapid tech adoption in education, enterprise, and healthcare. As awareness grows and deployment costs drop, the spread of eye tracking into UX, AR/VR, and daily-use devices is expected to further transform user experience and inclusivity across APAC.
The Asia-Pacific eye tracking market is forecasted to demonstrate strong growth from 2020 to 2035, with market revenue rising from USD 305 Million in 2020 to an estimated USD 560 Million in 2025 and reaching USD 1,020 Million by 2035. The majority of the expansion is attributed to the widespread integration in automotive safety systems, healthcare diagnostics, and the proliferation of AR/VR consumer applications. The compound annual growth rate (CAGR) is expected to be 17.2% over the forecast period. Investments in AI-driven analytics, portable platforms, and regulatory support for accessibility are key revenue drivers, solidifying Asia-Pacific as a growth engine in the global eye tracking ecosystem.
Year-on-year (YOY) growth in the Asia-Pacific eye tracking market is projected to remain robust through 2035. In 2021, the market recorded a YOY growth of 13%, which accelerated to 17% by 2025 as adoption widened beyond research into mainstream industries like automotive and healthcare. Although growth rates are expected to moderate slightly with market maturity, a steady 14-17% YOY increase is anticipated, reflecting continuous innovation and increasing penetration in untapped regional markets.
Asia-Pacific Eye Tracking Market Share by Country, 2025
China leads the Asia-Pacific eye tracking market in 2025 with a 34% share, fueled by significant investments in AI, automotive, and healthcare. Japan follows with 19%, capitalizing on innovation in robotics and assistive tech. India secures 15%, reflecting increased adoption in educational and consumer sectors. South Korea and Australia contribute 12% and 9% respectively, driven by tech-savvy populations and research-oriented industries. Other APAC countries together make up 11%. Regional variations are influenced by government initiatives, tech ecosystem maturity, and levels of R&D funding.
Asia-Pacific Eye Tracking Market Player Share, 2025
Tobii AB maintains the largest share (28%) of the Asia-Pacific eye tracking market in 2025, supported by its expansive product range and strategic partnerships. SR Research follows at 14% and Seeing Machines at 13%, benefitting from their strengths in automotive and research applications. Smart Eye AB and SMI hold 10% and 9% respectively. The diversified share among other smaller vendors (26%) demonstrates a growing competitive edge and innovation by regional and niche providers.
Academic and research institutions are the top buyers in the Asia-Pacific eye tracking market (38% in 2025) as behavioral and neuroscience studies continue to drive usage. Corporate buyers, including UX and marketing teams, account for 29%, while healthcare providers make up 17%. Automotive OEMs and suppliers represent 9%, and government/defense buyers hold 7%, underlining the diversity of applications and end users.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
China, India, Japan, Taiwan, Vietnam, Philippines, Singapore, Australia, South Korea, Rest of APAC
Segments
By Type (Remote, Mobile, Eye-attached Tracking, Electrooculography, Head-mounted, Others); By Application (Research, Communication, Human-Computer Interaction, Assistive Technology, Automotive, Consumer Devices)
June 2024: Seeing Machines partners with major Chinese automotive OEM to embed eye tracking-based driver monitoring in next-generation vehicles.
July 2024: Tobii AB launches a new portable, AI-enabled eye tracker aimed at healthcare clinics and remote research centers across Asia-Pacific.
August 2024: Smart Eye AB announces collaboration with leading Japanese robotics manufacturer to integrate eye tracking in service robots.
September 2024: EyeTech Digital Systems secures grant for developing next-gen accessibility and communication aids for APAC markets.
October 2024: iMotions integrates its eye tracking analytics with AR/VR platforms for expanded applications in education and training in India and Southeast Asia.
Frequently Asked Questions
About the Author
Mike
Lead Industry Analyst
Mike is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Semiconductor & Electronics. Mike brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Mike has helped organizations translate data into actionable growth strategies.
