Asia-Pacific Location of Things Market Outlook (2025-2035)
The Asia-Pacific Location of Things Market is experiencing significant growth, driven by the expanding adoption of IoT devices, increased investments in smart infrastructure, and a surge in demand for real-time location-based services. Applications range from indoor and outdoor positioning to asset management and IoT-driven intelligence, leveraging technologies such as GPS, RFID, BLE, Wi-Fi, NFC, and UWB. Market leaders are advancing location intelligence solutions for diverse industries, including transportation, retail, logistics, and emergency support. With both established enterprises and innovative startups contributing to the development of the market ecosystem, the region stands out as a hotspot for location technology innovation and deployment. The market is expected to witness robust expansion between 2025 and 2035, with evolving industry needs and ongoing digital transformation serving as key catalysts.
Latest Market Dynamics
Key Drivers
Rising adoption of IoT devices for operational efficiency and real-time monitoring across industries. For example,
announced in 2024 the integration of advanced IoT location services within Asian smart cities, enabling precise asset tracking and process optimization.
Increased smart infrastructure investments across APAC, especially in transportation and logistics. Siemens and Chinese city planners recently expanded smart logistics corridors, leveraging BLE and GPS for improved vehicle and asset tracking (2024).
Key Trends
Rapid shift to cloud-based location intelligence platforms. Microsoft Azure Maps expanded its APAC cloud capabilities in July 2024, offering scalable location insights for businesses in retail and logistics.
Focus on indoor positioning technologies in facilities management and public services, with HERE Technologies deploying new UWB-enabled indoor mapping systems in Southeast Asian airports (2024).
Key Opportunities
Integration of location intelligence with AI and analytics, creating new revenue streams in areas such as predictive logistics and smart transportation. IBM Corporation unveiled its AI-augmented location analytics suite for ports and airports in Singapore in June 2024.
Expansion of 5G networks enhancing real-time location accuracy for industrial IoT. Qualcomm announced partnerships with major APAC telecom operators in August 2024 to support ultra-low latency location services.
Key Challenges
Complexities in data privacy compliance and location data management, with evolving regulations across APAC. Google faced regulatory scrutiny in India in July 2024, prompting enhanced anonymization features in its Maps platform.
Integration challenges in legacy infrastructure, particularly in older manufacturing plants. Bosch Software Innovations launched retrofit solutions for industrial IoT in Japan in September 2024, aiming to simplify deployment across mixed-technology environments.
Key Restraints
High upfront costs for deploying comprehensive location-based technology solutions, limiting adoption by small and medium enterprises. ESRI introduced financing options for its GIS and location intelligence platforms in June 2024 to support smaller organizations.
Limited standardization across devices and location protocols can hinder interoperability. The Asia-Pacific LoT Consortium (APAC-LOC) initiated standardization guidelines in October 2024 to address compatibility across devices and platforms.
Asia-Pacific Location of Things Market Share by Type, 2025
In 2025, the market share by type is led by Outdoor Location solutions (35%), followed by Indoor Location systems (28%), and Location-Based Services (20%). GPS, RFID, and Wi-Fi continue to support crucial real-time tracking applications across industries, while innovations in indoor navigation and service-based platforms are capturing significant attention. The Outdoor Location segment is dominant due to ongoing investments in transportation, logistics, and smart city infrastructure, while Indoor Location is rising due to its adoption in healthcare facilities, shopping centers, and manufacturing plants. The diversity in types highlights the market's evolving landscape and the emphasis on comprehensive, multi-environment location solutions throughout the region.
Asia-Pacific Location of Things Market Share by Application, 2025
By 2025, Mapping & Navigation applications command the largest share at 32%, bolstered by their integration in logistics, fleet management, and smart transportation networks. Asset Management accounts for 24%, supporting enterprises in tracking valuable resources and inventories. Location-Based Customer Engagement & Advertising follows at 18%, reflecting the value brands place on personalized, proximity-based marketing. Emergency Support, IoT Location Intelligence, and Fleet Management collectively represent the remainder, each benefiting from the region's expanding digital infrastructure and real-time analytics capabilities. The application landscape underscores how location intelligence is reshaping supply chains, enhancing customer engagement, and elevating public safety initiatives across the Asia-Pacific region.
Asia-Pacific Location of Things Market Revenue (2020-2035)
The Asia-Pacific Location of Things Market revenue is projected to grow from $10,200 Million in 2020 to $41,900 Million by 2035, reflecting a robust CAGR during the forecast period. The sharpest revenue increases occur post-2025 with accelerated digital transformation and IoT adoption, especially in sectors such as logistics, manufacturing, and smart cities. The compounding impact of cloud integration, 5G proliferation, and real-time analytics is driving continuous revenue expansion, positioning the Asia-Pacific region as a leader in the global Location of Things ecosystem.
Asia-Pacific Location of Things Market Year-on-Year Growth (2020-2035)
Year-on-year (YOY) growth in the Location of Things Market shows sustained acceleration between 2020 and 2035. The highest YOY growth rates are evident after 2025, peaking at 14% in 2028 as enterprises and governments intensely adopt location intelligence platforms. The pace of growth gradually stabilizes as the market matures closer to 2035. This trend indicates deepening penetration and the scaling up of use cases across both advanced and emerging APAC markets, making it a region of unparalleled trajectory in Location of Things innovation.
Asia-Pacific Location of Things Market Share by Region, 2025
In 2025, China leads the Asia-Pacific Location of Things Market with a 34% share, fueled by large-scale investments in smart cities, manufacturing, and logistics. Japan follows at 21%, driven by advanced technology adoption and robust infrastructure. India accounts for 19% due to rapid digitalization and wide-scale government initiatives. Other notable contributors include Australia, South Korea, and Southeast Asian nations, each propelling growth through targeted investments in smart transportation, retail, and public security systems. The region's diversity and varying maturity levels provide a rich landscape for location technology deployment.
Asia-Pacific Location of Things Market Share by Major Players, 2025
Major global and regional players are shaping the competitive landscape in 2025. Cisco Systems leads with a 16% market share, closely followed by IBM Corporation (13%), HERE Technologies (10%), Google (9%), and Microsoft (8%). Other companies, including ESRI, Qualcomm, STMicroelectronics, and local innovators, collectively account for the remaining 44%. The dominance of established multinationals reflects deep investments in R&D, cloud platforms, and vertical-specific solutions, while emerging regional companies are swiftly capturing niche segments with focused innovations.
Asia-Pacific Location of Things Market Share by Buyer Segment, 2025
In 2025, large enterprises constitute the largest buyer segment at 43%, leveraging location technologies for supply chain, asset management, and operational optimization. Medium-sized enterprises account for 35%, increasingly adopting scalable cloud-based solutions. Small businesses, supported by digital transformation initiatives and flexible financing, represent 22% of the market. This buyer dynamic highlights increasing accessibility of location intelligence across the spectrum, allowing organizations of all sizes to harness the benefits of real-time data-driven insights.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
China, India, Japan, Taiwan, Vietnam, Philippines, Singapore, Australia, South Korea, Rest of APAC
Segments
By Type (Indoor Location, Outdoor Location, Location-Based Services, GPS, RFID, Wi-Fi), By Application (Mapping & Navigation, Location-Based Customer Engagement & Advertising, Asset Management, Emergency Support, IoT Location Intelligence, Fleet Management), By Technology (RFID, GPS, Wi-Fi, Bluetooth Low Energy, NFC, UWB), By Distribution Channels (Online, Offline, Distributors, Value-Added Resellers, Direct Sales, Others), By Organization Size (Small, Medium, Large)
July 2024: Microsoft Azure Maps announced expanded APAC support for real-time cloud-based location intelligence.
June 2024: IBM Corporation unveiled an AI-enhanced location analytics suite tailored for the Singapore port and airport industry.
August 2024: Qualcomm entered strategic partnerships with major telecom operators across Asia-Pacific to accelerate 5G-enabled location services.
September 2024: Bosch Software Innovations launched retrofit solutions for integrating IoT location services in Japanese manufacturing facilities.
October 2024: The Asia-Pacific LoT Consortium released new standardization guidelines to improve device interoperability in IoT deployments.
Frequently Asked Questions
About the Author
Ankit
Senior Research Consultant
Ankit is a Senior Research Consultant specializing in market research, industry analysis, and business consulting across Information & Technology. Ankit brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankit has helped organizations translate data into actionable growth strategies.
Information & TechnologyMarket ResearchIndustry AnalysisStrategic Consulting
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