The Asia-Pacific retail automation market is rapidly transforming the region’s retail ecosystem, incorporating advanced technologies such as IoT, AI, cloud computing, and analytics to streamline processes and enhance customer experience. The sector is witnessing significant adoption in supermarkets, hypermarkets, and convenience stores, with key players like Fujitsu, Toshiba Tec, Diebold Nixdorf, NCR Corporation, and Honeywell leading innovation and market share. With increasing demand for contactless shopping and operational efficiencies, the market is expected to witness robust growth from USD 18,150 Million in 2025 to over USD 44,570 Million by 2035, registering a CAGR of 9.3%. The progressive digitization, changing consumer preferences, and expansion of organized retail are driving the adoption of retail automation solutions across major Asia-Pacific economies.
Latest Market Dynamics
Key Drivers
Surging demand for contactless shopping experiences post-pandemic, exemplified by NCR Corporation
’s deployment of self-checkout systems across Asia-Pacific supermarkets.
Rising labor costs and need for operational efficiency, with Toshiba Tec launching AI-powered POS and inventory management to enhance automation in large retail chains.
Key Trends
Integration of AI & ML for inventory management and personalized recommendations, as seen with Fujitsu’s smart retail solutions deployed in Japanese hypermarkets.
Widespread adoption of electronic shelf labels and RFID technology to support real-time pricing and inventory tracking, pioneered by SES-imagotag in Australian retail stores.
Key Opportunities
Expanding e-commerce and omnichannel retailing opening opportunities for cloud-based automation platforms, indicated by Honeywell’s partnership with leading APAC online retailers.
Untapped growth in convenience and specialty stores in emerging markets like Vietnam and Philippines, where Posiflex Technology is targeting seamless POS deployment.
Key Challenges
High upfront investment costs restrict adoption for small and mid-size retailers, as reflected in case studies analyzed by Wincor Nixdorf in Southeast Asia.
Integration issues between legacy systems and next-gen automation solutions, highlighted by deployment challenges faced by Datalogic in multichannel retail environments.
Key Restraints
Data privacy and cybersecurity concerns, especially as IoT solutions proliferate, such as regulatory compliance issues encountered by Bluebird in Korea.
Varied regulatory frameworks across countries slowing cross-border technology deployment, as experienced by Pricer AB in its expansion into India and Taiwan.
Asia-Pacific Retail Automation Market Share by Type, 2025
POS Terminals dominate the Asia-Pacific retail automation market by type in 2025, accounting for a significant share due to their widespread adoption in supermarkets, convenience stores, and hypermarkets. Barcode & RFID technologies are the second-largest segment, driven by their crucial role in efficient inventory and supply chain management. Electronic Shelf Labels, Self-Checkout Systems, Automated Kiosks, and Cash Recyclers are also gaining traction, reflecting retailers’ ongoing digital transformation. The combined impact of rising demand for contactless payments, fast checkout, and real-time pricing updates is further boosting investments into these technologies, positioning the Asia-Pacific region as a leader in retail automation.
Asia-Pacific Retail Automation Market Share by Application, 2025
Supermarkets remain the leading application segment in retail automation for Asia-Pacific in 2025, accounting for the largest market share, followed closely by hypermarkets. Convenience stores are experiencing accelerated adoption as urbanization and busy lifestyles increase the need for seamless, quick, and automated checkout solutions. Specialty stores, fuel stations, and pharmacies are also integrating automation for operational efficiency and elevated customer service. The proliferation of these technologies is transforming shopping experiences by reducing wait times, improving inventory accuracy, and enabling personalized promotions, boosting overall industry growth.
The Asia-Pacific retail automation market is projected to surge from USD 10,600 Million in 2020 to USD 18,150 Million in 2025, eventually reaching USD 44,570 Million by 2035. This upward trend is driven by digital transformation initiatives, retailer investments in customer experience improvement, and rapid adoption of automation solutions across diverse formats. Advanced analytics, scalable platforms, and robust network infrastructure are accelerating revenue growth, with China, Japan, and India leading the regional expansion. The annual revenues reflect the increasing penetration and value addition of smart retail technology in the APAC market.
Year-on-year (YOY) growth in the Asia-Pacific retail automation market demonstrates robust expansion through the forecast period. The market saw a YOY growth of 8.5% in 2021, which accelerated to 9.3% by 2025, buoyed by increased digitization and retail tech investments. Growth rates are expected to peak around 2030 driven by widespread adoption across emerging APAC economies, before stabilizing at around 8.1% in 2035. This solid trajectory is underpinned by new store formats, rising e-commerce penetration, and ongoing innovations in automation technology.
Asia-Pacific Retail Automation Market by Regions Share (%), 2025
China leads the Asia-Pacific retail automation market in 2025, commanding the highest share due to extensive modernization of retail infrastructure and rapid consumer adoption of digital solutions. Japan and India follow, driven by high urbanization rates and strong investments in retail digitization. Other regions including Australia, South Korea, and Southeast Asian countries contribute meaningfully, reflecting growing appetite for smart retail environments and technology-led operational models.
Fujitsu holds the largest market share among players in the Asia-Pacific retail automation segment in 2025, leveraging its robust portfolio of AI, IoT, and self-service solutions. Toshiba Tec, Diebold Nixdorf, and NCR Corporation also command notable shares due to their established presence and continued technological innovations. Honeywell and Zebra Technologies are gaining ground through partnerships and advanced product offerings, contributing to an increasingly competitive landscape.
Large retail chains are the dominant buyers of retail automation solutions in Asia-Pacific for 2025, harnessing automation to improve operational efficiencies and customer experience. Medium enterprises follow as they increasingly adopt digital platforms to stay competitive. Small retailers are entering the automation arena, supported by emerging SaaS-based and affordable technology offerings, though adoption remains slower due to resource constraints.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
China, India, Japan, Taiwan, Vietnam, Philippines, Singapore, Australia, South Korea, Rest of APAC
Segments
By Type: POS Terminals, Barcode & RFID, Electronic Shelf Labels, Self-Checkout Systems, Automated Kiosks, Cash Recyclers; By Application: Supermarkets, Hypermarkets, Convenience Stores, Fuel Stations, Pharmacies, Specialty Stores; By Distribution Channels: Online, Offline, Direct, Third-party, Franchise, Wholesale; By Technology: IoT, AI & ML, Cloud Computing, Big Data Analytics, Robotics, Wireless Communication; By Organization Size: Small, Medium, Large
July 2024: Fujitsu announces deployment of an AI-powered self-checkout system across major Japanese supermarket chains.
June 2024: Honeywell partners with Southeast Asia's leading e-commerce retailer to supply cloud-based retail automation platforms.
August 2024: Toshiba Tec rolls out next-generation POS terminals with enhanced biometric authentication in Australian hypermarkets.
July 2024: Diebold Nixdorf secures a multi-million dollar contract to implement smart kiosks in Indian convenience stores.
June 2024: Zebra Technologies introduces advanced RFID-based inventory management solutions for large retail chains in South Korea.
Frequently Asked Questions
About the Author
Lily
Senior Market Research Analyst
Lily is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Information & Technology. Lily brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Lily has helped organizations translate data into actionable growth strategies.
Information & TechnologyMarket ResearchIndustry AnalysisStrategic Consulting
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