Who are the key players in Asia-Pacific Text Analytics Market industry?

Top five key players include IBM Corporation, SAS Institute Inc., Microsoft Corporation, SAP SE, and RapidMiner Inc. These companies are recognized for innovative text analytics solutions, expansive product ranges, advanced AI capabilities, and broad regional presence, catering to various industries such as retail, BFSI, healthcare, and telecommunications.

What is the Asia-Pacific Text Analytics Market growth?

The Asia-Pacific Text Analytics Market has experienced significant growth, driven by increasing adoption of AI-driven analytics platforms. For instance, Microsoft Corporation has seen a surge in demand for its Azure Text Analytics services in Japan and India, reflecting robust investment in digital transformation and data-driven decision making.

Which segment accounted for the largest Asia-Pacific Text Analytics Market share?

Customer Experience Management emerged as the largest application segment in the market. Organizations across retail, BFSI, and telecom are leveraging text analytics to optimize customer service delivery and satisfaction by extracting actionable insights from customer feedback, support interactions, and social media data.

What are the factors driving the Asia-Pacific Text Analytics Market?

The growing volume of unstructured data and increasing need for customer insights are key drivers. For example, IBM Corporation has developed advanced sentiment analysis solutions enabling enterprises to monitor brand perception and customer preferences, fueling wider adoption of text analytics technologies across Asia-Pacific.

Which type accounted for the largest Asia-Pacific Text Analytics Market share?

On-premise text analytics solutions held the largest market share, primarily due to concerns over data privacy and regulatory compliance. Highly regulated industries, such as finance and healthcare, prefer on-premise deployments, with companies like SAS Institute Inc. offering robust and customizable enterprise text analytics platforms.

Home Information & Technology

Asia-Pacific Text Analytics Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Name: Asia-Pacific Text Analytics Market
Brand: Bussiness Insights

Asia-Pacific Text Analytics Market: by Type (Sentiment Analysis, Text Classification, Information Extraction, Language Detection, Clustering, Others), Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management, Document Management, Workforce Management, Others), Distribution Channels (Direct Sales, Distributors, Online Channels, Value-Added Resellers, System Integrators, Others), Technology (Machine Learning, Natural Language Processing, Big Data Analytics, Artificial Intelligence, Cloud-Based Analytics, Others), Organization Size (Small, Medium, Large) and By Asia-Pacific Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 23-07-2025 | Format: PDF | Report ID:9614 | Author: Raj K

RD TOC Segmentation Research Methodology Request For Free Sample

Asia-Pacific Text Analytics Market Size, Share & Insights (2025-2035)

The Asia-Pacific Text Analytics Market is transforming with robust technological integration, driven by increasing digitization and adoption of AI-powered analytics across industries. In 2025, the market size is forecasted at USD 2,350 Million and is expected to achieve impressive growth with a CAGR of 14% through 2035. Enhanced text data utilization for customer experience, compliance, and marketing is fueling rapid expansion. Major players are innovating with machine learning, natural language processing, and cloud-based solutions to address growing enterprise needs in this dynamic landscape.

Latest Market Dynamics

Key Drivers

Increasing adoption of AI-driven customer experience platforms: Companies like Qualtrics and SAP are integrating advanced text analytics to enhance customer insights and retention in Asia-Pacific markets.

Shift to cloud-based text analytics: In 2025, Microsoft and Oracle are deploying secure, scalable cloud platforms, enabling SMEs to adopt advanced analytics with minimal infrastructure investment.
Expanding use in regulatory compliance: SAS Institute and OpenText are accelerating the adoption of text analytics for compliance across financial and healthcare sectors, streamlining risk management processes.

Rise in demand for multilingual analytics: Companies like Aylien are catering to the region's linguistic diversity with enhanced language detection tools, opening new verticals for growth.
Integration of analytics with big data ecosystems: Google and SAP are launching joint solutions to embed text analytics into enterprise big data frameworks, improving data-driven decision-making for large organizations.

Data privacy and localization regulations: Implementation complexities due to varying country regulations (notably in China and India) are posing challenges for global vendors like IBM and Microsoft.
Shortage of skilled analytics professionals: Oracle and Lexalytics are investing in regional training programs due to the talent gap limiting implementation speed for advanced text analytics projects.

The Asia-Pacific Text Analytics Market is segmented by types such as Sentiment Analysis, Text Classification, Information Extraction, Language Detection, Clustering, and Others. In 2025, Sentiment Analysis leads with 35%, reflecting the surge in demand for social media and customer feedback analytics. Text Classification follows at 25%, supported by its application in document management. Information Extraction accounts for 18%, while Language Detection and Clustering are gaining ground with 12% and 7% respectively. Other types comprise the remaining 3%. The dominance of Sentiment Analysis indicates a focus on consumer-facing sectors across the region.

Customer Experience Management dominates the Asia-Pacific Text Analytics Market in 2025 with a 40% share, driven by the retail, BFSI, and e-commerce sectors’ focus on improving consumer touchpoints. Marketing Management follows with 22%, as brands invest in market sentiment and campaign optimization analytics. Governance, Risk and Compliance Management takes 13% due to regulatory demands. Document Management represents 10%, while Workforce Management and Others account for 8% and 7% respectively. The market’s application landscape clearly emphasizes enhanced customer engagement and regulatory compliance.

The Asia-Pacific Text Analytics Market revenue demonstrates a robust upward trajectory from USD 1,200 Million in 2020 to a projected USD 8,750 Million by 2035. In 2025, revenue is forecasted at USD 2,350 Million, reflecting accelerated adoption across sectors. The revenue growth is mainly driven by increasing deployment of AI-powered analytics in customer engagement, and heavily regulated verticals like BFSI and healthcare. Sustained investments by leading technology vendors are ensuring steady market expansion and innovation throughout the forecast period.

Year-on-year growth in the Asia-Pacific Text Analytics Market is impressive, averaging 12-16% throughout 2020-2035. The strongest growth observed is in the initial five years post-2025, peaking at nearly 18% YOY in 2027. Growth rates stabilize at 13-14% beyond 2030. The market’s momentum is underpinned by rapid digital transformation, ongoing regulatory changes, and entry of new solution providers focusing on cloud and big data integration.

China leads the Asia-Pacific Text Analytics Market in 2025 with a substantial 32% share, powered by its expansive digital economy and strong AI investments. India follows at 20% as digital adoption and regulatory tech spending soar. Japan commands 15%, contributing robust adoption in healthcare and manufacturing. The rest of APAC, including Australia, Singapore, and South Korea, share 33%, underscoring the distributed uptake of advanced analytics across both developed and emerging economies in the region.

Leading the competitive landscape in 2025, IBM and Microsoft each hold 14% and 12% market shares respectively, benefiting from their scalable cloud and cognitive analytics offerings. SAP and Google collectively control 18%, riding on enterprise adoption of integrated analytics platforms. Other international and regional players, including SAS, Oracle, RapidMiner, and local disruptors, make up the remaining 56%. This fragmented structure highlights intense competition and rapid innovation cycles in the Asia-Pacific market.

Financial services organizations are the largest buyers in 2025 with a 26% share, leveraging text analytics for compliance and customer engagement. E-commerce and retail account for 21%, driven by sophisticated customer analytics needs. Healthcare comprises 14%, primarily for patient feedback and regulatory reporting. The public sector and others, including manufacturing and telecom, represent the remaining 39%. This balance indicates wide-ranging adoption and diversified use cases across the Asia-Pacific region.

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	China, India, Japan, Taiwan, Vietnam, Philippines, Singapore, Australia, South Korea, Rest of APAC
Segments	By Type: Sentiment Analysis, Text Classification, Information Extraction, Language Detection, Clustering, Others; By Application: Customer Experience Management, Marketing Management, Governance, Risk & Compliance Management, Document Management, Workforce Management, Others
Players	IBM, SAS Institute, Microsoft Corporation, SAP, Google, Oracle, RapidMiner, Lexalytics, OpenText, Kapiche, Aylien, MeaningCloud, Clarabridge, SAP Signavio, Qualtrics

June 2024: Microsoft launches new multilingual NLP models tailored for the Asia-Pacific retail sector, enabling advanced sentiment and intent analytics.
July 2024: SAP collaborates with regional banks in India and Southeast Asia to deploy automated compliance text analytics in regulatory processes.
August 2024: IBM and Google announce a strategic partnership to integrate cloud-native text analytics onto major e-commerce marketplaces in Japan and South Korea.
September 2024: RapidMiner introduces a low-code analytics platform targeting SMEs in APAC, easing adoption challenges for small businesses.
October 2024: Oracle unveils advanced data privacy modules for text analytics, addressing rising data localization requirements in China and Singapore.

About the Author

Raj K

Senior Market Research Analyst

Raj K is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Information & Technology. Raj K brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Raj K has helped organizations translate data into actionable growth strategies.

Information & TechnologyMarket ResearchIndustry AnalysisStrategic Consulting

Key Questions Answered

»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?

Download Sample

Why Choose Bussiness Insights?

»Strong Industry Focus
»Extensive Product Offerings
»Customer Research Services
»Robust Research Methodology
»Comprehensive Reports
»Latest Technological Developments
»Value Chain Analysis
»Potential Market Opportunities
»Growth Dynamics
»Quality Assurance
»Post-sales Support
»Regular Report Updates

Speak to Analyst

Asia-Pacific Text Analytics Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Asia-Pacific Text Analytics Market Size, Share & Insights (2025-2035)

Latest Market Dynamics

Key Drivers

Key Trends

Key Opportunities

Key Challenges

Key Restraints

Market Share by Type, 2025

Market Share by Applications, 2025

Asia-Pacific Text Analytics Market Revenue (2020-2035)

Asia-Pacific Text Analytics Market YOY Growth (2020-2035)

Region-wise Market Share (%), 2025

Market Players Share (%), 2025

Top Buyers by Share (%), 2025

Study Coverage

Key Recent Developments

Frequently Asked Questions

About the Author

Related Reports