Global Disposable Panties Market Analysis, 2025-2035
Disposable panties are single-use undergarments made from materials like non-woven fabric, cotton blends, paper, nylon, or spandex, designed for hygiene and convenience. Their usage is prominent in maternity, hospital, spa, travel, and daily wear scenarios, responding to growing concerns about infection control and personal comfort. With healthcare, travel, and wellness industries expanding, demand for disposable panties continues to accelerate globally. The market's competitive landscape features innovation in material technology, eco-friendly offerings, and niche branding, catering to shifting consumer lifestyles and regulatory mandates. By 2025, manufacturers are focusing on sustainable materials and cost-effective distribution, driving further adoption and accessibility across regions and applications. Consumers are also increasingly seeking allergy-safe and biodegradable solutions, propelling growth and innovation in this segment.
Latest Market Dynamics
Key Drivers
Rising health and hygiene awareness among consumers post-pandemic has significantly increased the demand for disposable panties in hospitals and day-to-day use. In 2025,
launched ultra-soft, hypoallergenic disposable panties targeting maternity and hospital segments, strengthening consumer trust in hygiene products.
Growth in travel and hospitality sectors is fueling higher demand for travel-friendly disposable underwear. Essity AB recently introduced compact-pack travel disposable panties, specifically catering to business and leisure travelers.
Key Trends
Growing adoption of eco-friendly and biodegradable materials in disposable panties, with companies like Procter & Gamble developing plant-based, compostable options slated for mass market launch in 2025.
Rapid digitalization of sales channels, with Nobel Hygiene reporting a significant rise in online retail sales through e-commerce platforms, improving accessibility and market reach.
Key Opportunities
Expansion into emerging markets, particularly in Southeast Asia and Africa, where increasing healthcare infrastructure and awareness are opening new distribution avenues. Hengan International Group is expanding its range in Vietnam and Nigeria after observing double-digit sales growth.
Strategic collaborations with maternity hospitals and wellness chains, as seen with Unicharm Corporation’s recent partnership with leading South American hospital chains to offer tailored maternity hygiene packages.
Key Challenges
Managing production costs amid rising raw material prices and supply chain disruptions remains a challenge. First Quality Enterprises is investing in local sourcing and automation to stabilize costs.
Consumer perception around environmental sustainability, particularly concerns regarding disposal of non-biodegradable panties, has prompted Ontex Group to accelerate their R&D toward greener alternatives.
Key Restraints
Stringent environmental regulations on single-use plastics and non-biodegradable waste, especially in Europe and North America. Daio Paper Corporation has announced strategic material shifts to comply with EU directives.
Market penetration barriers in conservative regions due to traditional undergarment preferences, challenging rapid adoption. Abena A/S is deploying culturally targeted education campaigns to drive acceptance.
Global Disposable Panties Market Share (%), By Type, 2025
In 2025, non-woven panties account for the largest share of the disposable panties market, attributed to their excellent breathability, cost-effectiveness, and compatibility with mass manufacturing technologies. Cotton panties follow closely, propelled by consumer preferences for softness and natural fibers, especially in maternity and sensitive skin segments. Spandex and nylon panties retain niche shares, favored for flexibility and comfort in active and travel-oriented applications. The chart underscores the dominance of non-woven disposables, though ongoing innovations in biodegradable cotton and spandex blends are expected to gradually shift market share in coming years as eco-friendly solutions gain traction.
Global Disposable Panties Market Share (%), By Application, 2025
Hospital/medical applications constitute the largest share of the disposable panties market in 2025, fueled by stringent hygiene protocols and increased patient inflow. Maternity use ranks second, driven by growing awareness and recommendations for postnatal hygiene. The day-to-day segment is steadily expanding as urban consumers seek convenience during travel and busy routines. Spa and salon applications, while smaller, remain vital for catering to hygiene-sensitive clients. This distribution highlights the dominance of institutional demand but also points to rising household adoption as hygiene concerns become mainstream.
Global Disposable Panties Market Revenue (USD Million), 2020-2035
The global disposable panties market shows a robust upward trend in revenue from 2020 to 2035. Starting from an estimated USD 1,130 Million in 2020, the market is projected to reach approximately USD 2,740 Million by 2035, marking substantial compounded annual growth. The acceleration is primarily attributed to advancements in material technology, increasing healthcare expenditure, and the normalization of high hygiene standards post-pandemic. Key contributors include emerging markets in Asia-Pacific and a renewed focus on sustainable production, ensuring both volume and premium market expansion.
Global Disposable Panties Market YOY (%) Growth, 2020-2035
Year-on-year (YOY) growth rates in the disposable panties market remain healthy, averaging around 5-6% from 2020 to 2025, with slight drops to 4-5% as the market matures towards 2035. Initial surges post-pandemic are attributed to heightened hygiene awareness and healthcare investment. Growth is sustained by ongoing product innovation and market penetration into emerging regions. The moderate decline after 2030 reflects increased market saturation and regulatory pressures, but ongoing innovation and green product lines are expected to maintain positive growth momentum.
Global Disposable Panties Market Share (%), By Region, 2025
Asia-Pacific dominates the disposable panties market in 2025, commanding over one-third of global share due to rapid urbanization, expanding healthcare systems, and rising awareness. Europe claims the second largest share propelled by strong regulatory frameworks and higher disposable income, while North America maintains robust growth with advanced retail infrastructure and hospital demand. Emerging regions in South America, Middle East, and Africa display evolving potential owing to increased healthcare expenditure and hygiene awareness, gradually capturing a more significant portion of the market.
Global Disposable Panties Market Players Share (%), 2025
Leading global manufacturers, including Kimberly-Clark Corporation and Procter & Gamble, collectively capture the lion’s share of the disposable panties market in 2025. Smaller but rapidly innovative firms such as Unicharm Corporation and Essity AB are strengthening their regional and segment-specific positions through launches and partnerships. The top five players control around 58% of global share, while the remainder is distributed among niche companies and regional specialists, emphasizing the importance of brand reputation, R&D capability, and diversified product offerings.
Global Disposable Panties Market Buyers Share (%), 2025
Hospitals and maternity clinics form the largest buyer group for disposable panties in 2025, accounting for nearly half of global purchases. Retail consumers, through both online and offline channels, are the next significant buyer category, reflective of trends in self-care and hygiene. Wellness chains, spas, and beauty salons contribute a smaller yet stable segment. The breakdown points to institutional demand as the backbone of the market, complemented by growing end-user purchases, particularly in urban centers.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America, Europe, APAC, South America, Middle East, Africa
Segments
By Type (Cotton Panties, Non-woven Panties, Paper Panties, Nylon Panties, Spandex Panties, Others), By Application (Maternity, Travel, Hospital/Medical, Spa & Salon, Day-to-day, Others), By Distribution Channels (Online Retail, Offline Retail, Supermarkets/Hypermarkets, Pharmacies, Specialty Stores, Others), By Technology (Spunlace, Spunbond, Airlaid, Thermal Bonded, Needle Punch, Others), By Organization Size (Small, Medium, Large)
June 2024: Procter & Gamble announced the launch of fully biodegradable disposable panties, targeting eco-conscious consumers globally.
July 2024: Unicharm Corporation formed a strategic partnership with leading South American hospital chains to supply customized maternity hygiene kits.
August 2024: Kimberly-Clark Corporation introduced its new hypoallergenic hospital disposable panties line in Europe.
September 2024: Hengan International Group expanded its production capabilities in Vietnam to meet rising market demand for disposable panties.
October 2024: Ontex Group unveiled plans for investing in advanced material R&D for sustainable, compostable disposable panty products.
Frequently Asked Questions
About the Author
Ankita R
Lead Industry Analyst
Ankita R is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Consumers Goods. Ankita R brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankita R has helped organizations translate data into actionable growth strategies.
