The global motorcycle market is witnessing robust growth driven by emerging technologies, evolving consumer preferences, and regulatory changes towards greener mobility. Incorporating both internal combustion engine (ICE) and electric motorcycles, the sector addresses diverse needs—ranging from personal commuting to sports and delivery applications. The adoption of advanced safety features, connected technologies, and the rise of e-commerce distribution are shaping the landscape. Growth remains significant in Asia-Pacific and steadily increases in Europe and the Americas, buoyed by rapid urbanization and increasing disposable incomes. Key players are focusing on R&D, strategic partnerships, and expanding distribution networks to capture wider demographics.
Latest Market Dynamics
Key Drivers
Rapid Electrification: Growing demand for electric motorcycles is transforming the market, supported by government incentives and improved battery technologies. For instance,
launched new electric variants in 2024 to cater to eco-conscious consumers.
Urbanization and Last-Mile Delivery: The shift to urban centers and rising delivery service demand, especially in APAC, drive sales of scooters and two-wheelers. Honda's targeted delivery scooter launches in India exemplify this trend.
Key Trends
Connected Motorcycle Ecosystem: Integration of IoT features such as real-time tracking and telematics is on the rise. Hero MotoCorp introduced app-based connectivity in several models in 2025.
Premium Segment Expansion: Upsurge in demand for sports and touring motorcycles, with BMW AG and Harley-Davidson introducing new high-performance models tailored for enthusiasts during 2024-2025.
Key Opportunities
Aftermarket Services: Expansion of branded servicing and accessories as motorcycle ownership rises, with Bajaj Auto Ltd. increasing its service network across Southeast Asia in 2025.
Emerging Markets Expansion: Penetration into untapped African and Southeast Asian regions, aided by TVS Motor Company’s aggressive market entry in Nigeria and Vietnam in 2024.
Key Challenges
Infrastructure Limitations: EV charging infrastructure remains inadequate in many regions, hampering electric motorcycle adoption, as noted by recent Suzuki Motor Corporation market entry challenges in Latin America.
Regulatory Hurdles: Stricter emission norms doubling compliance costs, particularly impacting small manufacturers indicated by Lifan Industry struggling to meet new European standards in 2024.
Key Restraints
Price Sensitivity: High cost of advanced electric motorcycles deters mass adoption, especially in price-sensitive markets. Mahindra & Mahindra faces demand constraints in Asia due to pricing.
Supply Chain Disruptions: Persistent semiconductor shortages and logistics bottlenecks continue to affect production and delivery; Kawasaki Heavy Industries experienced delays in international shipments during early 2025.
In 2025, standard motorcycles continue to lead the global market owing to their versatility and cost-effectiveness, comprising the highest share. Scooters and mopeds follow closely, driven by urban mobility solutions, especially in Asia. The sports and off-road segments also capture significant shares, reflecting rising interest in lifestyle and adventure motorcycling.
Global Motorcycle Market Share by Applications, 2025
Personal use dominates global motorcycle applications in 2025, constituting the primary share due to heightened urban mobility needs. Commercial utilities, especially in delivery and logistics, have quickly risen, spurred by e-commerce growth. Sports and government segments are niche but growing, particularly in developed markets.
Global market revenues are forecasted to surge from $94,200 million in 2025 to $150,300 million in 2035, fueled by electrification, new model launches, and expanding consumer base in emerging regions. This upward trajectory reflects technological innovation, favorable policies, and evolving mobility trends, setting the scene for sustained double-digit growth over the forecast period.
The YoY growth rate peaked at 7.5% in 2025, driven by pent-up demand and robust electric scooter sales. Rates moderate toward 2030, stabilizing as the market matures and electric vehicle adoption plateaus. Regulatory support, ongoing R&D, and penetration into emerging markets ensure consistent growth momentum across the forecast period.
Asia-Pacific (APAC) dominates the motorcycle market, representing the lion’s share in 2025—led by China, India, and Southeast Asia. Europe and North America follow, propelled by luxury and sports segment growth. South America, Middle East, and Africa collectively account for a developing but steadily growing share with rising urbanization and mobility demands.
The market’s competitive landscape remains concentrated with Honda Motor Co., Ltd. leading at 23%, followed by Yamaha Motor Co., Ltd. at 18%. Hero MotoCorp and Bajaj Auto Ltd. make substantial contributions, particularly in emerging markets, while Harley-Davidson and BMW AG continue to hold influential shares in the premium segment.
End-consumers lead market purchases in 2025 at 60%, largely driven by urban commuters in developing nations. Fleet operators supporting logistics and delivery services account for 22%. The government and institutional buyers collectively constitute the remaining share, reflecting investments in utility and specialized vehicles.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
94200
Regions
North America, Europe, APAC, South America, Middle East, Africa
Segments
By Type (Standard, Cruiser, Sports, Touring, Off-road, Scooter & Mopeds), By Application (Personal, Commercial, Industrial, Government, Sports, Delivery), By Distribution Channels (Online, Offline, Authorized Dealers, Direct Sales, Distributors, E-commerce), By Technology (Internal Combustion Engine, Electric, Hybrid, Connected, Autonomous, Advanced Safety), By Organization Size (Small, Medium, Large)
June 2024: Yamaha Motor Co., Ltd. launched its all-new electric motorcycle models, focusing on city commuters in Asia.
July 2024: Hero MotoCorp expanded its distribution and aftersales network into West Africa, addressing rising personal mobility demands.
August 2024: Bajaj Auto Ltd. announced strategic partnerships with leading e-commerce companies for delivery-exclusive scooter variants.
September 2024: BMW AG introduced next-generation connected touring motorcycles in the European market.
October 2024: TVS Motor Company set up a new assembly line in Nigeria, signaling aggressive expansion in African markets.
Frequently Asked Questions
About the Author
Alice
Senior Research Consultant
Alice is a Senior Research Consultant specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Alice brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Alice has helped organizations translate data into actionable growth strategies.
