Global Water Guns Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
Global Water Guns Market: by Type (Piston Water Guns, Pump-Action Water Guns, Motorized Water Guns, Backpack Water Guns, Squirt Guns, Others), Application (Residential, Commercial, Recreational, Industrial, Sports Events, Others), Distribution Channels (Online, Offline, Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Others), Technology (Manual, Battery Operated, Pressurized, Electric, Air-Powered, Others), Organization Size (Small, Medium, Large) and By Global Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 27-07-2025 | Format: PDF | Report ID:12659 | Author: Mike
Global Water Guns Market Outlook and Forecast (2020-2035)
The global water guns market encompasses a diverse array of products ranging from simple squirt guns to advanced motorized and pressurized systems designed for entertainment, industrial, and sports event applications. Rising consumer demand for innovative, durable, and high-capacity water guns is driving industry expansion globally. Technological advancements and effective online distribution strategies are further boosting market growth, as manufacturers target diverse customer segments such as residential users and recreational businesses. With intense competition among established brands and emerging companies, the market is anticipated to demonstrate robust revenue growth from 2025 to 2035 across multiple regions, particularly North America and APAC.
Latest Market Dynamics
Key Drivers
Increasing demand for recreational and outdoor toys, especially among children and young adults, is stimulating sales of water guns globally. In 2025, leading brands like Hasbro Inc. have reported notable growth in their NERF Super Soaker line as families seek fun and safe summer activities.
Technological innovation in water gun designs, including battery-operated and high-capacity pump-action models, is capturing consumer interest. ZURU's X-Shot line has launched a new series with improved range and capacity, gaining significant market traction in 2025.
Key Trends
Eco-friendly and reusable water guns are trending in 2025 as sustainability increasingly influences purchase decisions, with Mattel Inc. introducing products using recycled plastics.
Smart water guns integrated with app connectivity or light effects are gaining momentum, highlighted by Sunny Days Entertainment's launch of an interactive, app-enabled water blaster in early 2025.
Key Opportunities
Expanding product lines to address adult recreational and fitness markets represents a major opportunity, exemplified by new Nerf water battle sets targeting college campuses.
Penetration into emerging economies, such as India and Brazil, where outdoor toy markets are growing, offers significant potential, with Alpha Group Co. Ltd. increasing its retail footprint in APAC and South America.
Key Challenges
Supply chain constraints and fluctuations in raw material prices, notably plastics, continue to challenge manufacturing operations; Simba Dickie Group reported cost hikes due to shipping delays in Q1 2025.
Regulatory compliance and safety standard requirements in different markets can delay new product launches, with JAKKS Pacific Inc. navigating diverse international certification processes in early 2025.
Key Restraints
Concerns regarding water wastage and restrictions during drought periods impact sales in affected regions, as seen in California's water conservation initiatives affecting the US market.
Seasonal demand fluctuations lead to inventory and cash flow challenges for manufacturers and retailers, with Toysmith adapting marketing campaigns to off-peak seasons in late 2024 and early 2025.
In 2025, the water guns market by type is led by pump-action water guns at 34%, driven by their performance and high demand across households and recreational centers. Motorized water guns follow at 25%, reflecting increasing consumer desire for innovative and automated play experiences. Traditional squirt guns retain their appeal at 18%, particularly among younger children. Backpack and piston water guns account for 13% and 8% respectively, catering to niche segments. The remaining 2% comprises other specialty products. These shares reveal a diverse and competitive product landscape, with technological enhancements shaping consumer preferences and directing market share toward newer, high-capacity models.
Global Water Guns Market Share (%) By Application, 2025
Analysis for 2025 reveals that the residential segment remains dominant, commanding 46% of the market, as families and children primarily drive water gun purchases for at-home entertainment and backyard fun. Recreational venues such as amusement parks and pools contribute 28%, benefiting from group activities and organized water gun events. Sports events—especially in organized water battles and community gatherings—capture 12% of market share. The commercial, industrial, and specialized applications collectively occupy the remaining 14%, including unique uses in cleaning, hospitality, and promotional events. These figures highlight water guns' principal utility as domestic and leisure items, while specialized demand is on the rise.
Global Water Guns Market Revenue (USD Million), 2020-2035
The global water guns market revenue showcased steady growth from 2020 to 2025, with accelerated expansion anticipated through 2035. The market is projected to reach approximately USD 1,455 Million by 2025, rising from USD 1,110 Million in 2020. Robust consumer demand, product innovation, and improved retail distribution contribute to an estimated compound annual growth rate (CAGR) exceeding 4.5% over the forecast period. Sustained investments in product development and strong performance in emerging economies are set to further bolster market revenue beyond 2030.
Global Water Guns Market YOY Growth (%), 2020-2035
Year-over-year (YOY) growth for the water guns market is expected to average around 5%, with peak years (2024 and 2025) experiencing 6%+ YOY growth due to surges in product launches and consumer spending recovery post-pandemic. While slight deceleration is projected post-2030 as the market matures, positive YOY figures are likely to persist due to emerging applications, geographic expansion, and ongoing product innovation.
Global Water Guns Market Share (%) By Region, 2025
In 2025, North America remains the top regional market, securing 37% of the global share, especially due to the strong presence of major brands and high disposable income. APAC follows closely at 32%, fueled by large populations and rising urban recreational activities. Europe captures 22%, led by demand in Western European countries. South America, Middle East & Africa contribute a combined 9%, reflecting growing interest but currently limited by economic and climatic factors. The regional breakdown highlights both entrenched and emerging water gun markets worldwide.
Global Water Guns Market Players Share (%) By Company, 2025
Hasbro Inc., with its flagship brands such as NERF Super Soaker, dominates the market in 2025 with a commanding 29% share. ZURU and their X-Shot line follow at 17%, while Mattel Inc. holds 12%, bolstered by sustainable and innovative launches. Simba Dickie Group, JAKKS Pacific, and other leading players hold between 8% and 5% each, collectively comprising the remaining 37%. The competitive environment is characterized by continuous product advancement and strategic partnerships, ensuring no single player monopolizes the sector.
Global Water Guns Market Buyers Share (%) By Buyer Segment, 2025
Households account for the largest share of buyers at 48%, primarily families with children seeking outdoor recreational products. Recreational and entertainment venues, including camps and amusement parks, account for 23%, while organized sports and events groups represent 13%. Commercial and industrial buyers (including specialized cleaning, hospitality, and promotional firms) comprise 16% of the market, indicating the growing diversity of water gun applications beyond personal use.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America, Europe, APAC, South America, Middle East, Africa
Segments
By Type (Piston Water Guns, Pump-Action Water Guns, Motorized Water Guns, Backpack Water Guns, Squirt Guns, Others), By Application (Residential, Commercial, Recreational, Industrial, Sports Events, Others), By Distribution Channels (Online, Offline, Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Others), By Technology (Manual, Battery Operated, Pressurized, Electric, Air-Powered, Others), By Organization Size (Small, Medium, Large)
May 2024: Hasbro Inc. launched the 2025 edition NERF Super Soaker series featuring advanced pressure control and recyclable materials.
June 2024: ZURU expanded its X-Shot Hyperload line in India and Brazil, targeting the fast-growing APAC and South American markets.
July 2024: Mattel Inc. partnered with TerraCycle to introduce a closed-loop recycling program for its new eco-friendlier water guns.
August 2024: JAKKS Pacific Inc. introduced the HydroStrike franchise with built-in app integration and interactive light-up features.
September 2024: Alpha Group Co. Ltd. opened its first flagship water blaster specialty store in Singapore, strengthening its Southeast Asian presence.
Frequently Asked Questions
About the Author
Mike
Lead Industry Analyst
Mike is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Consumers Goods. Mike brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Mike has helped organizations translate data into actionable growth strategies.
