Global Watering Cans Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
Global Watering Cans Market: by Type (Plastic, Metal, Ceramic, Others), Application (Residential, Commercial, Horticultural, Agricultural, Others), Distribution Channels (Online, Offline/Brick & Mortar, Specialty Stores, Supermarkets/Hypermarkets, Direct Sales, Others), Technology (Manual, Automatic, Smart/Connected, Others), Organization Size (Small, Medium, Large) and By Global Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 27-07-2025 | Format: PDF | Report ID:12664 | Author: Ankita R
Global Watering Cans Market Outlook, Trends, and Forecast (2020-2035)
The global watering cans market is experiencing steady growth, driven by increasing gardening activities and the introduction of innovative, smart models. Watering cans, crucial for plant care across residential, commercial, horticultural, and agricultural applications, are manufactured from materials such as plastic, metal, ceramic, stainless steel, and copper. Sales channels span online platforms, specialty stores, and supermarkets. The market is forecasted to grow consistently at a CAGR of 4.6% from 2025 to 2035, with revenue projected to rise from USD 320 Million in 2025 to over USD 500 Million by 2035. Market advancements are propelled by automation, smart technology integration, and a sharp increase in eco-conscious consumer behavior.
Latest Market Dynamics
Key Drivers
Surge in Home Gardening and Urban Green Spaces: With urbanization and rising health consciousness, home gardening has surged, notably post-pandemic. Companies like IKEA
are ramping up product innovation to cater to design-centric consumers in small footprint homes.
Introduction of Smart and Automatic Watering Solutions: Technological advancements such as smart watering cans, exemplified by Rain Bird's smart irrigation integration, are refashioning plant care, offering precision and water conservation.
Key Trends
Sustainable Material Adoption: There’s a distinct trend towards producing watering cans from recycled and biodegradable materials, with Bloem and Behrens launching eco-friendly product lines in early 2025.
E-commerce Expansion: Online sales are booming, with brands like Amazon and specialty platforms enabling global reach, wider selections, and direct-to-consumer experiences, as seen with recent product launches by Novelty and Union Products.
Key Opportunities
Growth in Developing Markets: Rapid urbanization in regions like APAC and Africa is creating new opportunities for market penetration and expansion, as seen in targeted marketing and distribution by Homarden and Vremi.
Corporate and Institutional Bulk Procurement: Commercial and institutional buyers, such as schools and office buildings, are increasingly sourcing bulk watering cans, offering a lucrative growth avenue for top vendors, with recent bulk supply contracts by Haws and Emsa.
Key Challenges
Price Sensitivity and Market Fragmentation: The market is highly fragmented with minimal switching costs, resulting in intense price competition, especially for generic plastic cans supplied by multiple local players.
Supply Chain Disruptions: Rising transportation costs and raw material shortages, as reported by Geli in Q2 2024, impact timely manufacturing and delivery, posing risks to profitability and inventory management.
Key Restraints
Environmental Regulations: Stringent global regulations against single-use plastics are pushing manufacturers to invest in sustainable alternatives, straining profit margins for companies reliant on low-cost plastics, such as Ray Enterprises.
Substitute Product Popularity: Automated irrigation systems and hose-based solutions remain strong substitutes, particularly for large-scale horticultural and agricultural users, limiting the adoption of traditional watering cans as highlighted by market studies from June 2024.
In 2025, plastic watering cans are expected to retain the largest market share at 48%, owing to affordability and widespread availability. Metal watering cans account for 27%, driven by their durability and design appeal, especially in premium and professional gardening. Ceramic and stainless steel options collectively make up 18%, appealing to eco-conscious and high-end consumers. Copper and other materials occupy 7%. This segmentation highlights the dominance of lightweight, cost-effective plastic, while emerging demand for eco-friendly and aesthetic designs supports growth in metal and ceramic categories.
Global Watering Cans Market Share by Applications, 2025
Residential applications are projected to claim the largest share of the watering cans market in 2025, estimated at 56%. Commercial and horticultural uses collectively contribute 28%, reflecting demand from landscaping firms, nurseries, and institutional buyers. Agricultural and other uses, including public parks and urban green initiatives, account for 16%. The predominance of residential usage underscores the popularity of gardening at home, while stable growth among commercial and agricultural applications signifies expanding urban and peri-urban landscaping investments.
Global Watering Cans Market Revenue (USD Million), 2020–2035
Global watering cans market revenue is forecasted to grow from USD 320 million in 2025 to USD 500 million by 2035. This upward trend reflects increased consumer spending on gardening tools and a shift to smart and sustainable solutions. The consistent CAGR of 4.6% is supported by innovation in materials and e-commerce distribution. Notably, market growth was robust post-2020, driven by a surge in home gardening and green infrastructure development worldwide. The period from 2025 onwards is expected to see both steady demand in mature regions and dynamic growth in emerging economies.
Year-on-year (YOY) growth rates for the global watering cans market show notable acceleration following 2020, peaking at 7.5% in 2021 as home gardening surged globally. By 2025, growth levels stabilize near 4.6%, reflecting a maturing market with steady innovation and demand. Beyond 2025, the YOY increases remain positive but moderate, typical of an industry reaching maturity in established economies. Fluctuations in growth are largely attributable to macroeconomic factors and new regional expansions, while ongoing innovation in smart watering solutions ensures continued interest.
Asia-Pacific dominates the global watering cans market in 2025 with a 34% share, fueled by rapid urbanization and expanding gardening culture. Europe follows at 28%, known for its established horticulture industry and sustainability leadership. North America’s 22% share is driven by high disposable incomes and DIY gardening movements. The remaining 16% is split among South America, Middle East, and Africa, where urban gardening and agro-innovation initiatives are gaining prominence. Regional growth trajectories indicate strong future performance, particularly in emerging Asian and African markets.
Leading players like Haws and Geli enjoy a commanding 19% and 12% market share respectively in 2025, thanks to strong brand heritage, broad product portfolios, and global distribution. IKEA, Behrens, Union Products, and other key companies collectively account for 51%, reflecting a competitive landscape with multiple specialty and mass-market brands. The remainder is split among niche players and local manufacturers, highlighting industry fragmentation and ongoing innovation from both established and emerging companies.
Individual consumers constitute the largest buyer group at 54%, propelled by the popularity of home gardening. Commercial buyers, such as landscapers and institutions, account for 23%, followed by wholesalers and distributors representing 13%. Online platforms serve 10% of buyers, a fast-growing segment. This buyer distribution underscores the vital role of household demand, while commercial and institutional sectors provide diversification and growth avenues, making the market resilient across economic cycles.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America, Europe, APAC, South America, Middle East, Africa
Segments
By Type (Plastic, Metal, Ceramic, Stainless Steel, Copper, Others), By Application (Residential, Commercial, Horticultural, Agricultural, Institutional, Others), By Technology (Manual, Automatic, Smart/Connected, Battery Operated, Pressurized, Others), By Distribution Channel (Online, Offline/Brick & Mortar, Specialty Stores, Supermarkets/Hypermarkets, Direct Sales, Others), By Organization Size (Small, Medium, Large)
June 2024: Haws introduced a biodegradable watering can range aimed at eco-friendly consumers in the UK and Europe.
July 2024: Geli announced the completion of its new manufacturing facility in India to enhance production capacity for APAC markets.
August 2024: IKEA expanded its sustainable home gardening range with new ergonomic watering cans using recycled plastic.
September 2024: Bloem launched its SmartCan, integrating water conservation monitoring technology for professional gardeners.
October 2024: Emsa secured a contract to supply watering cans in bulk to educational institutions in Germany.
Frequently Asked Questions
About the Author
Ankita R
Lead Industry Analyst
Ankita R is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Consumers Goods. Ankita R brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankita R has helped organizations translate data into actionable growth strategies.
