North America Surgical Imaging Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
North America Surgical Imaging Market: by Type (C-arms, Mini C-arms, O-arms, X-ray, MRI, CT Imaging), Application (Orthopedic & Trauma Surgeries, Neurosurgeries, Cardiovascular, Gastrointestinal, Urology, Gynecology), Distribution Channels (Direct Tender, Retail Sales, E-commerce, Group Purchasing Organizations, Distributors, Others), Technology (2D Imaging, 3D Imaging, Flat Panel Detector, Image Intensifier, Hybrid Imaging, Others), Organization Size (Small, Medium, Large) and By North America Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 31-07-2025 | Format: PDF | Report ID:20473 | Author: Abhishek
North America Surgical Imaging Market: Growth and Segmentation Analysis (2020-2035)
The North America surgical imaging market encompasses advanced medical visualization technologies designed to assist surgeons in accurately diagnosing, navigating, and performing minimally invasive and conventional surgeries. These technologies include C-arms, O-arms, X-ray, MRI, CT imaging, and are critical in orthopedics, neurosurgery, cardiology, and other surgical specialties. The market is expanding rapidly due to technological innovation, the rising prevalence of chronic diseases, and greater emphasis on image-guided interventions. Demand for high-resolution, real-time imaging is also driven by the growing elderly population and the need for precision during complex surgeries. Clinical advancements, increasing healthcare expenditures, and improved hospital infrastructure further fuel this robust market. Market players are actively focusing on portfolio diversification, AI integration, and faster imaging processing. As regulatory approval processes streamline and reimbursement policies stabilize, adoption is expected to surge between 2025 and 2035.
Latest Market Dynamics
Key Drivers
Rising prevalence of chronic diseases necessitating surgical interventions, driving a continual demand for advanced intraoperative imaging solutions. For example, GE Healthcare’s recent rollout of AI-enabled C-arm platforms in 2024 aims to improve workflow efficiency and imaging precision.
Technological advances in 3D and hybrid imaging modalities accelerating adoption rates. Siemens Healthineers introduced next-generation 3D imaging systems in early 2024, significantly improving visualization and reducing operation times for neurosurgical and orthopedic procedures.
Key Trends
Integration of artificial intelligence for real-time decision support and imaging enhancement, as seen with Philips Healthcare’s new AI-powered imaging software deployed in 2024 across major US hospital networks.
Surge in minimally invasive surgeries supported by compact and mobile imaging units. Hologic, Inc.’s launch of portable mini C-arm systems in 2024 supports the increasing migration of procedures to ambulatory surgical centers.
Key Opportunities
Expansion into outpatient surgical centers is presenting untapped growth potential, with companies like Canon Medical Systems announcing strategic partnerships with major ASC networks in June 2024 to deploy mobile imaging platforms.
Development of flat panel detector and hybrid imaging systems enabling higher resolution imaging, with Ziehm Imaging in 2024 unveiling an advanced line of flat panel mobile C-arms targeting emerging orthopedic and trauma care settings.
Key Challenges
High initial investment and maintenance costs creating barriers for small and medium-sized healthcare providers. For example, DMS Imaging indicated in July 2024 that price sensitivity among regional hospitals is impacting sales of their high-end C-arm models.
Complex regulatory pathways and lengthier approval cycles can delay market entry and innovation deployment, as referenced by OrthoScan, Inc. during recent US FDA submissions for their new surgical imaging device.
Key Restraints
Risks of radiation exposure associated with frequent use of certain imaging equipment, prompting hospitals and governing bodies to advocate for dose-optimization strategies. Medtronic in June 2024 emphasized their investments in reducing dose rates for O-arm scanners.
Technical and operational challenges in integrating new imaging platforms with existing hospital IT infrastructure, as reported by Carestream Health after conducting integration trials for their next-gen imaging software in July 2024.
North America Surgical Imaging Market Share by Type, 2025
C-arms dominate the North America surgical imaging market in 2025, accounting for the highest share due to their versatility, high-resolution imaging, and widespread use in orthopedic, traumatology, and cardiovascular surgeries. Mini C-arms and O-arms are also gaining momentum, particularly for extremity procedures and intraoperative navigation, offering enhanced mobility and real-time 3D imaging respectively. X-ray and MRI systems follow closely, supporting complex soft tissue assessments and minimally invasive procedures. CT imaging, while essential for high-detail anatomical visualization, remains less prevalent due to higher costs and limited portability. The diversified product adoption reflects the growing trend toward personalized and precision surgical care.
North America Surgical Imaging Market Share by Applications, 2025
Orthopedic & trauma surgeries account for the largest share of the market, driven by the increased incidence of fractures, bone disorders, and associated surgeries in the growing aging population. Neurosurgeries represent the second largest segment, underscored by the demand for precision imaging in intricate brain and spinal procedures. Cardiovascular applications continue to grow, reflecting the rising burden of chronic heart diseases and the shift toward minimally invasive cardiac interventions. Other important applications include gastrointestinal, urology, and gynecology, each supported by the expansion of minimally invasive surgical practices and enhanced imaging accessibility across healthcare settings.
North America Surgical Imaging Market Revenue (USD Million), 2020-2035
The North America surgical imaging market is projected to witness substantial revenue growth from 2020 through 2035. Beginning at approximately 1,450 Million USD in 2021, the market is expected to reach 2,180 Million USD by 2025, and escalate to 5,600 Million USD by 2035, propelled by continuous advancements in imaging technology and broader clinical applications. The upward revenue trajectory underscores persistent demand for advanced surgical visualization tools across hospital and outpatient settings, reinforced by ongoing investments in R&D, equipment upgrades, and clinical training. Market expansion reflects a broad-based adoption across the United States, Canada, and Mexico.
North America Surgical Imaging Market YOY Growth (%), 2020-2035
Year-on-year (YOY) growth rates for the North America surgical imaging market reveal consistent expansion, with peak growth observed in the post-pandemic years due to deferred procedure backlogs and an accelerated shift to minimally invasive interventions. YOY growth is estimated at 8.3% in 2021, climbing to 9.4% in 2025 and stabilizing around 7% by 2035 as market maturity is reached. These figures reflect ongoing healthcare digitization, increased imaging accessibility, and new reimbursement policies that favor image-guided procedures.
North America Surgical Imaging Market Share by Region, 2025
The US remains the dominant region for surgical imaging, capturing 76% of the market in 2025, driven by its large, technologically advanced healthcare ecosystem, high surgical volumes, and robust reimbursement infrastructure. Canada constitutes 13% of the market, supported by steady healthcare investment and growing adoption of mobile surgical imaging solutions. Mexico’s share, at 11%, is expanding due to improved access to advanced care and increased investment in surgical infrastructure and training. These shifts mirror broader regional economic and policy developments influencing imaging equipment uptake.
North America Surgical Imaging Market Share by Key Players, 2025
The competitive landscape is led by GE Healthcare, Siemens Healthineers, and Philips Healthcare, collectively controlling over half of the North America surgical imaging market in 2025. GE Healthcare holds the largest share (27%) due to its vast imaging portfolio and established distribution channels. Siemens Healthineers accounts for 19%, leveraging continual innovation in advanced and hybrid modalities, while Philips Healthcare covers 16%, powered by strong AI integration and clinical partnerships. Other key players include Canon Medical Systems, Ziehm Imaging, and Hologic, Inc., each capturing between 5% and 10%. The rest of the market is shared by emerging and niche technology providers.
North America Surgical Imaging Market Share by Buyers, 2025
Hospitals and large healthcare systems remain the primary buyers of surgical imaging equipment, accounting for 61% of total market purchases in 2025. Ambulatory surgical centers (ASCs) are witnessing the fastest growth, now representing 23%, as minimally invasive procedures shift from acute-care hospitals to outpatient settings. Research institutions and specialty clinics comprise 9%, while group purchasing organizations and others cover the remaining 7%. This buyer landscape highlights the increasing decentralization of surgical care and the focus on cost-effective imaging investments across multiple facility types.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
2180
Regions
United States, Canada, Mexico
Segments
By Type: C-arms, Mini C-arms, O-arms, X-ray, MRI, CT Imaging; By Application: Orthopedic & Trauma Surgeries, Neurosurgeries, Cardiovascular, Gastrointestinal, Urology, Gynecology
June 2024: Siemens Healthineers announces FDA clearance of its AI-powered 3D C-arm system for improving intraoperative imaging in neurosurgeries.
July 2024: GE Healthcare launches next-generation O-arm system featuring real-time navigation and reduced radiation output.
July 2024: Philips Healthcare partners with leading academic medical centers for pilot deployment of its integrated imaging and surgical suite solutions.
June 2024: Canon Medical Systems enters a strategic agreement with major ASC networks to supply portable, high-definition C-arm units.
July 2024: Ziehm Imaging debuts its new flat panel detector mobile C-arm targeting outpatient orthopedic clinics in North America.
Frequently Asked Questions
About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Healthcare. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
