US Automotive Radar Market: Growth, Trends, and Forecast (2020-2035)
The US automotive radar market focuses on radar-enabled safety features and advanced driver-assistance systems (ADAS) that support autonomous driving, collision avoidance, and intelligent parking. Radar technology deployment in vehicles is accelerating due to regulatory mandates, consumer demand for enhanced safety, and the evolution of connected mobility. The market spans short-range, medium-range, and long-range radar systems used in applications like adaptive cruise control, blind spot detection, emergency braking, and parking assistance. Automotive radar technology operates primarily at 24 GHz, 77 GHz, and 79 GHz frequencies. Key stakeholders include OEMs, aftermarket suppliers, and distributors, supported by both large and emerging companies. As the automotive industry moves toward higher levels of vehicle autonomy, the market is set for robust expansion.
Latest Market Dynamics
Key Drivers
Heightened safety regulations and government mandates are necessitating the integration of radar-based ADAS in new vehicles. For instance, Continental AG is expanding production of 77 GHz radar sensors to keep pace with regulatory requirements for advanced safety.
Rising consumer demand for autonomous and connected vehicles is propelling investments in sophisticated radar technologies. Companies such as Tesla continue to push the adoption of automotive radars to enhance lane assist and collision avoidance features.
Key Trends
Transition towards high-frequency radar solutions (77 GHz and 79 GHz) is transforming system accuracy and resolution, with Bosch and Infineon Technologies launching next-gen radar chipsets.
Increased multi-mode radar adoption is enabling fusion of long- and short-range sensing, with Aptiv PLC recently introducing compact multi-mode radar modules for OEM integration.
Key Opportunities
The surge in electric vehicle production and adoption is boosting radar demand, as EV manufacturers like Rivian equip models with advanced ADAS functionalities.
Expansion in the aftermarket segment presents new opportunities, with Hella GmbH & Co enhancing its portfolio to supply retrofit radar solutions for older vehicle fleets.
Key Challenges
Complexity in radar signal processing and sensor fusion persists as a challenge, especially as vehicles become more digitally integrated. Companies like Denso are investing in advanced algorithms to mitigate false positives in dense traffic scenarios.
Spectrum congestion at certain frequencies, particularly 24 GHz, limits new deployments, as evidenced by industry lobbying for regulatory clarity by ZF Friedrichshafen AG.
Key Restraints
High cost of next-generation radar modules and their integration remains a restraint, with smaller OEMs struggling to meet ADAS feature demand. NXP Semiconductors highlights price sensitivity as a key market barrier.
Data privacy and cybersecurity concerns inhibit wider connectivity, as companies like Panasonic Corporation focus on robust encrypted radar communication solutions.
US Automotive Radar Market Share (%), By Type, 2025
In 2025, short-range radar is projected to dominate the US automotive radar market, attributed to its pivotal role in emergency braking, blind spot detection, and parking assist solutions. Medium-range and long-range radar systems follow, reflecting their function in adaptive cruise control and highway pilot systems. As vehicle safety models evolve, multi-mode radar is gaining momentum for its ability to combine several sensing functions in a single module, optimizing in-cabin space and reducing costs.
US Automotive Radar Market Share (%), By Applications, 2025
Adaptive Cruise Control remains the largest radar application across US passenger vehicles, capturing 32% market share in 2025. Forward Collision Warning and Autonomous Emergency Braking follow at 24% and 20% respectively, driven by regulatory mandates and growing consumer awareness about safety. Blind Spot Detection and Intelligent Parking Assistance collectively account for a significant portion, as radar sensors are increasingly adopted in premium and mass-market segments alike.
US Automotive Radar Market Revenue (USD Million), 2020-2035
The US automotive radar market revenue showcased steady growth from 2020 to 2025, with market size projected to reach 2,420 million USD in 2025. The trend is expected to continue with a CAGR of 10.3% between 2025 and 2035, driven by mass adoption in both passenger and commercial vehicles, new regulatory mandates, and advancements in radar architecture. By 2035, the market is forecasted to surpass 6,400 million USD as radar systems become standard across all vehicle categories.
US Automotive Radar Market YOY Growth (%), 2020-2035
Year-over-year (YOY) growth for the US automotive radar market is expected to peak at around 12.8% in 2025, reflecting increasing OEM adoption and penetration in both new and existing vehicle models. The YOY growth rate will taper modestly through 2035 as market maturity sets in, but will remain robust due to recurring hardware upgrades and the introduction of advanced radar features supporting higher autonomy levels.
US Automotive Radar Market Share (%), By Regions, 2025
The Midwest region dominates the US automotive radar market in 2025, capturing 37% share due to its high concentration of automotive manufacturing facilities and ADAS development centers. The South accounts for 26%, benefiting from expanding EV and OEM assembly plants. The West and Northeast, known for technology innovation and regulatory leadership, contribute 20% and 17% respectively, as radar integration gains traction across different vehicle platforms.
US Automotive Radar Market Players Share (%), 2025
Robert Bosch GmbH leads the US automotive radar market with a 19% share in 2025, driven by its comprehensive ADAS suite and longstanding OEM partnerships. Continental AG and Denso Corporation hold 16% and 14% respectively, leveraging advances in sensor miniaturization and system integration. Other notable participants include Aptiv PLC, Texas Instruments, and ZF Friedrichshafen AG, each vying for greater traction through product innovation and regional expansion.
OEMs are the dominant buyers in the US automotive radar market in 2025, accounting for 64% of total procurement due to standard ADAS integration across vehicle platforms. Aftermarket buyers, including fleet operators and auto service providers, represent 18%, while distributors, retailers, and online sales collectively comprise the remaining 18% of market transactions, driven by the growing market for retrofitting and upgrades.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, South, West, Northeast
Segments
By Type (Short-Range Radar, Medium-Range Radar, Long-Range Radar, Imaging Radar, Corner Radar, Multi-Mode Radar), By Application (Adaptive Cruise Control, Blind Spot Detection, Forward Collision Warning, Autonomous Emergency Braking, Intelligent Parking Assistance, Others), By Technology (24 GHz, 77 GHz, 79 GHz, 60 GHz, 80 GHz, Others), By Distribution Channels (OEM, Aftermarket, Distributors, Online, Retailers, System Integrators), By Organization Size (Small, Medium, Large)
April 2024: Continental AG launched its sixth-generation 77 GHz radar sensor, furthering its portfolio for ADAS-equipped vehicles.
June 2024: Robert Bosch GmbH announced expansion in North America for radar module production to meet increasing OEM demand.
May 2024: Aptiv PLC introduced new multi-mode radar modules, designed for both passenger and light commercial vehicles in the US.
July 2024: Denso Corporation partnered with US startups for improved AI-driven radar signal processing for dense urban environments.
June 2024: Texas Instruments delivered a next-generation 76-81 GHz automotive radar chipset with integrated security features targeting new EV platforms.
Frequently Asked Questions
About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
