US Automotive Tires Market Size, Share and Trends 2025-2035
The US automotive tires market is evolving rapidly, driven by technological innovation, regulatory compliance, and shifts in consumer demand. Automotive tires are segmented by construction (radial, bias), design (tubeless, tube), performance (all-season, performance), and advanced technologies such as run-flat, smart tires, and eco-friendly materials. These tires find applications in passenger cars, commercial vehicles, two-wheelers, OTR vehicles, specialty vehicles, and electric vehicles. Distribution channels include OEMs, aftermarket suppliers, online, offline, retail, and wholesalers. The market is shaped by advancements in electric vehicles and the push for sustainability. Leading players are focusing on R&D to launch products that improve fuel efficiency and road safety, underpinned by a dynamic regulatory landscape and changing consumer preferences.
Latest Market Dynamics
Key Drivers
Rising Electric Vehicle Adoption – The surge in EV sales is increasing demand for specialized tires with lower rolling resistance and advanced durability. For example, Michelin launched the Pilot Sport EV in partnership with major OEMs to cater to EV needs.
Sustainability and Eco-Friendly Regulations – Stricter US government policies on emissions are prompting manufacturers to invest in green tire technologies. Bridgestone has accelerated its transition towards fully sustainable materials in its product lines.
Key Trends
Smart Tire Integration – The integration of sensors and IoT technology for real-time tire monitoring is gaining traction, with companies like Continental enhancing their ContiConnect solution to improve fleet management and safety.
Expansion of Tire-as-a-Service Models – New business models like tire leasing and subscription are increasing, as seen with Goodyear's rollout of FleetHub, helping commercial operators manage total cost of ownership.
Key Opportunities
Increased Demand for High-Performance Tires – Growing popularity of performance and luxury vehicles is boosting demand for premium tire segments. Pirelli is expanding its P Zero range to capture this wave.
Growing Aftermarket Sales through Digital Channels – The shift to online retail and digital platforms is providing opportunities for tire makers and distributors. Discount Tire has ramped up its e-commerce and direct-to-customer delivery options.
Key Challenges
Raw Material Price Volatility – Fluctuating prices for natural rubber and synthetic materials challenge cost management and profit margins, impacting manufacturers like Goodyear in their quarterly outlook.
Complexity in Waste Tire Management – The rise in discarded tires is pressuring the recycling ecosystem, leading companies like Bridgestone to invest in advanced tire recycling and repurposing programs.
Key Restraints
Supply Chain Disruptions – Ongoing logistical and shipping issues have delayed deliveries; Continental noted delays in imported materials impacting production schedules.
Market Penetration Barriers for New Entrants – High R&D costs and established brand loyalties limit entry for startups, as seen in challenges faced by emerging players in the smart tire segment.
In 2025, radial tires dominate the US automotive tires market, capturing a significant share due to their enhanced durability, fuel efficiency, and superior ride quality over traditional bias tires. Tubeless designs are also becoming mainstream, reducing puncture risks and maintenance requirements, while performance and all-season variants grow alongside evolving vehicle preferences. Environmental awareness further accelerates demand for eco-friendly and low rolling resistance tires. This market structure reflects the strong consumer inclination toward advanced, long-lasting, and multifunctional tire solutions.
US Automotive Tires Market Share by Applications, 2025
The passenger car segment constitutes the largest share of the US automotive tire market by application in 2025, driven by sustained consumer vehicle ownership and the rapid replacement cycle. Commercial vehicles follow closely, reflecting continued growth of logistics and last-mile delivery sectors. Electric vehicles, while fast-growing, still represent a smaller but rapidly expanding segment, reflecting sector electrification trends and specialized tire requirements. The application landscape highlights the enduring dominance of private and commercial road transport in shaping tire demand.
US Automotive Tires Market Revenue (USD Million), 2020-2035
The US automotive tires market is set for robust revenue growth between 2020 and 2035. Driven by increased vehicle parc, accelerated EV adoption, and aftermarket expansion, the market is projected to reach USD 38,700 Million by 2025 and is expected to grow to USD 67,900 Million by 2035. Continuous innovation, sustainability measures, and enhanced replacement cycles further spur revenues. OEM and digital aftermarket channels remain central to market expansion, shaping a multi-billion-dollar industry with evolving consumer imperatives.
US Automotive Tires Market YoY Growth (%), 2020-2035
Year-over-year growth in the US automotive tire market fluctuates as markets recover from pandemic disruptions and adapt to evolving technology. The YoY growth in 2021 hit 6.8%, gradually stabilizing in the high single digits as demand rebounded and supply chains normalized. Over the forecast period, annual growth rates remain healthy, driven by electrification, regulatory mandates for eco-friendly tires, and investments in smart tire solutions. This dynamic outlook underscores the resilience and adaptability of the US tire sector.
US Automotive Tires Market by Regional Share (%), 2025
In 2025, the Midwest leads US tire demand due to its high concentration of automotive manufacturing and transportation infrastructure, holding the largest regional share. The South follows with robust sales linked to logistics, urban expansion, and a strong commercial vehicle presence. The West, driven by EV adoption in California, also commands a notable market share. Regional disparities reflect diverse driving ecosystems, climate conditions, and industrial density, with the Northeast trailing slightly behind due to its smaller geographic and population scope.
US Automotive Tires Market Players Share (%), 2025
The US tire market remains dominated by leading global players. Michelin and Bridgestone command the largest shares closely followed by Goodyear and Continental, owing to expansive product portfolios, strong OEM relationships, and extensive distribution networks. Smaller shares are held by Pirelli, Yokohama, Hankook, and others who compete in performance, specialty, and emerging smart tire sectors. Strategic partnerships and continuous R&D differentiate these companies in a highly competitive environment.
OEMs constitute the largest buyer segment in the US tire market, owing to direct supply agreements with automakers. The aftermarket follows, representing substantial demand for replacements and upgrades as vehicles age. Online retail and digital channels are expanding their buyer share, propelled by convenience and transparent pricing. The evolving distribution model is progressively reshaping buyer dynamics in the US automotive tire industry.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, South, West, Northeast
Segments
By Type (Radial, Bias, Tubeless, Tube, All-Season, Performance), By Application (Passenger Cars, Commercial Vehicles, Two Wheelers, Off-the-Road (OTR), Specialty Vehicles, Electric Vehicles), By Distribution Channels (OEM, Aftermarket, Online, Offline, Retail Stores, Wholesalers), By Technology (Run-flat, Self-Sealing, Smart Tires, Airless Tires, Low Rolling Resistance, Eco-friendly), By Organization Size (Small, Medium, Large)
May 2024 – Continental announced the launch of its Generation 5 eco-friendly tire line tailored for EVs in North America.
June 2024 – Michelin partnered with a leading EV OEM to develop specialized low-rolling resistance tires for US markets.
July 2024 – Goodyear expanded its smart tire sensor technology portfolio in collaboration with telematics fleets.
June 2024 – Bridgestone intensified its investment in US tire recycling plants to support sustainability goals.
August 2024 – Discount Tire rolled out a revamped e-commerce experience, boosting online tire sales nationwide.
Frequently Asked Questions
About the Author
Lily
Senior Market Research Analyst
Lily is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Lily brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Lily has helped organizations translate data into actionable growth strategies.
