The US Cocoa and Chocolate Market encompasses a wide array of products, including dark, milk, and white chocolate, as well as cocoa-based ingredients like cocoa powder, butter, and liquor. This market is deeply intertwined with food and beverage, pharmaceutical, bakery, and cosmetics industries, and is influenced by technological advances, sustainability trends, and evolving consumer preferences. With growing demand for premium and healthier chocolate options and increasing adoption of automated and sustainable processing, the market continues to expand rapidly, driven by both established players and emerging brands.
Latest Market Dynamics
Key Drivers
Rising demand for premium and dark chocolate products: The US market is witnessing a notable shift towards premium, high-cocoa content and artisanal chocolate consumption. Companies such as
have reported increased sales in the premium segment as consumers prioritize quality and unique flavors.
Growth of sustainable and ethically sourced cocoa: Consumer interest in ethically sourced and sustainably produced cocoa is boosting demand for certified products. For example, Hershey announced ongoing investments in sustainable cocoa sourcing and transparent supply chains in 2024 to meet these preferences.
Key Trends
Expansion of e-commerce and online retailing: More consumers are purchasing chocolate and cocoa products online, supported by better delivery networks and direct-to-consumer models. In 2024, Mars, Inc. expanded its online exclusive product lines, catering to this trend.
Functional and health-oriented chocolate: Brands are launching products with added health benefits, like reduced sugar or fortified chocolate, to address health-conscious consumers. Mondelez International recently introduced a range of functional chocolate bars with added vitamins in 2024.
Key Opportunities
Rising popularity of bean-to-bar and craft chocolate: Artisanal crafts and single-origin chocolates offer high growth potential. New entrants like Guittard Chocolate Company have introduced several bean-to-bar concepts, fueling premiumization in the sector.
Innovations in sustainable packaging: Implementation of biodegradable and recyclable packaging presents growth avenues. Nestlé S.A. announced its complete shift to recyclable paper wrappers for major chocolate brands in the US in June 2024.
Key Challenges
Volatility in cocoa prices: Fluctuating global cocoa prices pose risks for manufacturers. Cargill, Incorporated's Q2 2024 report highlighted hedging strategies to address these uncertainties.
Supply chain disruptions and labor concerns: Ongoing global logistics challenges and labor shortages, particularly in West African cocoa origins, have impeded consistent supply, as reported by Barry Callebaut in their 2024 annual update.
Key Restraints
Health concerns over sugar content: Rising awareness about sugar-related health risks limits consumption, prompting Hershey to invest in lower-sugar product alternatives and reformulations as of July 2024.
Stringent food safety and labeling regulations: Enhanced labeling requirements and quality standards increase compliance costs, noted by Ferrero Group, which announced updated compliance processes for US chocolate manufacturing in 2024.
US Cocoa and Chocolate Market Share (%) by Type, 2025
In 2025, the US cocoa and chocolate market is segmented as follows: Dark chocolate dominates with 34% market share, fueled by demand for premium products and health attributes. Milk chocolate, a staple for traditional sweet snacks, holds 41%. White chocolate, with 10%, appeals to niche audiences. Cocoa powder (7%), cocoa butter (5%), and cocoa liquor (3%) make up the rest, primarily serving industrial and specialty uses. The segmentation underscores evolving preferences, with notable growth in the dark chocolate category reflecting the shift towards healthier and more sophisticated chocolate options, while legacy products maintain steady appeal for broad audiences.
US Cocoa and Chocolate Market Share (%) by Applications, 2025
Application-wise in 2025, confectionery commands the lion’s share at 55%, reaffirming chocolate’s role as a quintessential treat. Bakery applications account for 18%, reflecting usage from pastries to cake fillings. Beverages, such as hot cocoa and specialty drinks, contribute 12%. Pharmaceuticals (7%) and cosmetics (5%) illustrate the versatility of cocoa’s properties in health and beauty. Other applications (3%) include diverse uses from snacks to prepared foods. The breakdown emphasizes that while confectionery remains dominant, there is healthy momentum in industrial and non-food segments, encouraging manufacturers to innovate across categories and expand into new consumer markets.
US Cocoa and Chocolate Market Revenue (USD Million), 2020-2035
The US cocoa and chocolate market revenue is anticipated to reach $28,300 million in 2025, up from $25,000 million in 2022. This robust growth trajectory is underpinned by premiumization trends, innovation in health-oriented products, and expanding distribution via digital channels. By 2030, the market is projected to surpass $35,800 million, continuing towards an estimated $45,200 million by 2035. Year-on-year growth remains steady, reflecting heightened consumer interest and industry investments in sustainable and value-added offerings, with a CAGR of 4.8% expected between 2025 and 2035.
Year-on-year growth rates for the US cocoa and chocolate market exhibit moderate but consistent acceleration. From 2020 to 2025, YoY growth hovers between 4.5% and 7%, with 2025 marking a projected 6.3% uplift due to renewed consumer spending, product launches, and e-commerce expansion. Post-2026, the market anticipates sustained YoY growth averaging 4–5%, reflecting stable consumer demand, steady innovation, and resilient supply chains. This consistency underscores the market’s robust fundamentals and adaptability to shifting trends and economic cycles.
US Cocoa and Chocolate Market Share (%) by Regions, 2025
In 2025, the Northeast leads with 32% share, due to its dense urban population and higher demand for premium products. The South follows with 29%, reflecting robust retail networks and shifting demographics. The Midwest (22%) holds steady in traditional confectionery consumption, while the West (17%) shows growth tied to health and craft trends. Regional splits highlight the necessity for tailored marketing strategies, emphasizing urban premiumization and suburban mass-market approaches, as well as increasing opportunities in health-centric and specialty segments across all geographies.
US Cocoa and Chocolate Market Player Share (%), 2025
Market leadership is concentrated around major multinationals. Mars, Incorporated leads with 21% share, followed by Hershey (18%), Mondelez International (13%), and Nestlé S.A. (10%). Barry Callebaut takes 9% for its industrial segment. Other players, including Ferrero Group, Ghirardelli, and Blommer, collectively hold 29%. Market concentration reveals high barriers to entry yet underscores opportunities in niche and craft segments for challengers leveraging innovation, sustainability credentials, or direct-to-consumer channels.
US Cocoa and Chocolate Market Buyer Share (%), 2025
Retailers, including supermarkets and hypermarkets, remain the primary purchasers at 40% share, underscoring consumer reliance on physical retail despite growing online trends. Foodservice and bakery industries are the next significant segment (20%), leveraging bulk cocoa and chocolate. Confectionery and snack manufacturers account for 19%, while direct online consumers now represent 9%. Cosmetics, pharma, and other industrial buyers collectively make up the balance (12%). The evolving composition highlights the indispensability of retail channels while pointing towards the importance of industry and online buyer engagement strategies.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Northeast, South, Midwest, West
Segments
Dark Chocolate, Milk Chocolate, White Chocolate, Cocoa Powder, Cocoa Butter, Cocoa Liquor, Confectionery, Beverages, Bakery, Pharmaceuticals, Cosmetics, Others
June 2024: Nestlé S.A. launches recyclable paper wrappers for all US chocolate brands, expanding sustainable packaging initiatives.
July 2024: Hershey introduces a reduced-sugar dark chocolate portfolio to address health-oriented consumer trends.
August 2024: Mars, Incorporated unveils limited-edition online-only product lines, strengthening its e-commerce presence.
September 2024: Barry Callebaut enters strategic partnership with US bakery chains to supply bean-to-bar chocolate ingredients.
October 2024: Ferrero Group upgrades its US production facilities to align with new FDA labeling and food safety standards.
Frequently Asked Questions
About the Author
Alice
Senior Research Consultant
Alice is a Senior Research Consultant specializing in market research, industry analysis, and business consulting across Food and Beverages. Alice brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Alice has helped organizations translate data into actionable growth strategies.
Food and BeveragesMarket ResearchIndustry AnalysisStrategic Consulting
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