The US Coconut Oil market is experiencing robust growth, driven by rising consumer demand for natural ingredients in dietary products, beauty, and wellness sectors. This market includes various types such as virgin, refined, fractionated, organic, and extra virgin coconut oils, distributed through supermarkets, online platforms, convenience and specialty stores. Usage spans food & beverage, cosmetics, pharmaceuticals, industry, and animal nutrition. Advancements in cold-pressed and expeller-pressed technologies have been critical in enhancing product quality. The market is segmented by organization size, catering to both startups and industry giants. As health-consciousness and sustainability trends evolve, the market is expected to see consistent value growth at a 6.8% CAGR, with projected revenue reaching $2,130 Million by 2035.
Latest Market Dynamics
Key Drivers
Surging demand for natural and organic food products: Increasing health awareness among US consumers has propelled the popularity of coconut oil as a healthier alternative to traditional cooking oils. Companies like Nutiva Inc. have expanded their product lines to cater to this demand, emphasizing organic and non-GMO certifications.
Rapid growth in the cosmetics & personal care segment: The functional benefits of coconut oil for skin and hair care are fueling consumption. In 2025, brands such as Hain Celestial Group have partnered with beauty retailers, boosting market penetration through new coconut-oil-based product launches.
Key Trends
Preference for sustainable and ethically sourced coconut oil: Consumers are prioritizing sustainably harvested coconut oil, with companies like Carrington Farms and Dr. Bronner's introducing transparent sourcing and fair-trade certifications.
Expansion of online retail channels: The adoption of e-commerce, led by NOW Foods and Viva Naturals, is making coconut oil products more accessible, as digital platforms offer wide assortments and home delivery.
Key Opportunities
Growth in plant-based and vegan product formulations: US coconut oil producers such as Barlean’s Organic Oils are diversifying into vegan and plant-based offerings, tapping into the rising demand for dairy alternatives.
Emergence of functional pharmaceutical applications: Coconut oil's antimicrobial and anti-inflammatory properties are opening up opportunities in the nutraceutical and pharmaceutical industries, with Nature's Way launching new supplements targeting immune support.
Key Challenges
Fluctuating raw material supply and price volatility: US producers, including Spectrum Organic Products, have to navigate global supply chain disruptions, impacting operational costs and market stability.
Competition from alternative plant-based oils: The prevalence of options such as avocado and olive oils presents competitive hurdles, pressing companies like Archer Daniels Midland to innovate in marketing and differentiation.
Key Restraints
Skepticism regarding health claims: While coconut oil is popular, studies questioning its saturated fat content have prompted regulatory scrutiny. Companies like Cargill must invest in consumer education and transparent labeling.
Environmental concerns associated with coconut farming: Unsustainable agricultural practices may deter eco-minded consumers, urging major players like Marico Ltd. to invest in traceable, environmentally friendly sourcing.
In 2025, the US coconut oil market by type is led by virgin coconut oil, which captures the largest market share due to rising health trends and demand for minimally processed products. Refined coconut oil follows, valued for its neutral flavor and versatility across food and industrial applications. Organic and extra virgin variants are gaining traction among premium segments as consumers become more ingredient-conscious. The market diversification is influenced by unique benefits, such as higher nutritional value in virgin and extra virgin oils, and the cost-effectiveness of refined oils, supporting wide adoption both for direct consumption and as an ingredient in pharmaceuticals and beauty products.
Food & beverage remains the dominant application segment for coconut oil in the US, reflecting its widespread use in cooking, baking, and processed foods owing to its health and functional properties. Cosmetics and personal care follow closely, with consumers seeking natural alternatives for skin and hair care. Pharmaceutical use and animal feed are growing steadily, backed by increased research on coconut oil’s medicinal benefits. The industrial segment, although smaller, uses coconut oil for lubricants and specialty chemicals. This diverse range of applications continues to support steady growth in the overall market.
US Coconut Oil Market Revenue (USD Million), 2020-2035
The US coconut oil market has displayed consistent revenue expansion from 2020 through 2025, fueled by consumer demand in both food and non-food sectors. In 2020, market revenue stood at $1,200 Million and accelerated to $1,470 Million in 2025. With a projected CAGR of 6.8%, the market is expected to reach $2,130 Million by 2035. The upward trajectory is a result of new product launches, increased retail penetration, and growing application diversity, signaling a positive long-term outlook for producers and stakeholders.
Year-over-year growth for the US coconut oil market reflects resilient demand and innovation-led momentum. The market recorded 4.5% YOY growth in 2021, expanding further to 5.2% in 2025. As the market matures and diversifies, YOY growth is expected to moderate slightly, reaching 3.9% by 2035. The YOY trends underline persistent consumer interest, particularly from health-focused and eco-conscious audiences looking for plant-based alternatives.
In 2025, the West region leads the US coconut oil market, propelled by a large base of health-minded consumers and greater disposable incomes, constituting 38% of the market. The South comes next, with robust retail and manufacturing infrastructure supporting a 27% share. The Midwest and Northeast regions contribute 22% and 13% respectively, aided by rising adoption of natural foods and wellness trends. Regional distribution of consumption is linked to urbanization, product availability, and demographic preferences.
Top market shares are retained by established brands with broad portfolios and strong supply chains. Cargill commands the highest share at 15%, followed by Archer Daniels Midland Company at 12%, and Nutiva Inc. at 10%. Other key players include Hain Celestial Group, Marico Ltd., and Carrington Farms. The leading companies maintain their edge through innovation, sustainability initiatives, and strategic partnerships with retailers and wellness brands.
Supermarkets and hypermarkets account for the largest share of coconut oil sales at 43%, reflecting the preference for physical product selection and instant purchase. Online retail is rapidly gaining ground, now representing 26% of total market share as consumers benefit from convenience and product variety. Specialty and convenience stores together account for 19%, targeting niche and local buyers, while wholesale and others make up the remaining 12%. This distribution underscores a multi-channel approach crucial for capturing diverse customer segments.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
West, South, Midwest, Northeast
Segments
Type (Virgin, Refined, Fractionated, Organic, Extra Virgin, Others), Application (Food & Beverage, Cosmetics & Personal Care, Pharmaceuticals, Industrial, Animal Feed, Others), Technology (Cold Pressed, Expeller Pressed, Centrifuged, Fermentation, Solvent Extraction, Others), Distribution Channels (Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores, Wholesale Distributors, Others), Organization Size (Small, Medium, Large)
June 2024: Nutiva Inc. launched a new range of organic coconut oil products designed for vegan and keto consumers, highlighting non-GMO sourcing.
July 2024: Hain Celestial Group expanded coconut oil-based beauty products through collaborations with leading cosmetic retailers in California and Texas.
August 2024: Carrington Farms announced a new sustainability initiative, introducing traceable, fair-trade certified coconut oil across its product line.
August 2024: NOW Foods increased its online presence by partnering with major e-commerce platforms to offer bundled coconut oil and wellness products.
September 2024: Cargill introduced a transparent labeling campaign, improving traceability and consumer trust in its refined and virgin coconut oils.
Frequently Asked Questions
About the Author
Lena
Senior Research Consultant
Lena is a Senior Research Consultant specializing in market research, industry analysis, and business consulting across Food and Beverages. Lena brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Lena has helped organizations translate data into actionable growth strategies.
Food and BeveragesMarket ResearchIndustry AnalysisStrategic Consulting
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