US Connected Motorcycle Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
US Connected Motorcycle Market: by Type (Vehicle-to-Vehicle, Vehicle-to-Infrastructure, Embedded, Tethered), Application (Driver Assistance, Infotainment, Safety, Insurance, Vehicle Management & Telematics, Others), Distribution Channels (Online, Offline, OEMs, Dealers, Third-Party Retailers, Others), Technology (Cellular, Dedicated Short Range Communication, Wi-Fi, Bluetooth, Others), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 23-07-2025 | Format: PDF | Report ID:1304 | Author: Sophia
The US Connected Motorcycle Market encompasses motorcycles integrated with advanced connectivity solutions, such as Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), embedded devices, and telematics systems. These technologies enable real-time information sharing, improved rider safety, vehicle diagnostics, and enhanced infotainment services. Driven by consumer demand for smarter mobility and robust regulatory backing for road safety, the connected motorcycle segment is on track for sustained growth through 2035. Rising adoption of embedded platforms, increasing deployment of cellular and DSRC communication, and a shift toward data-centric insurance and infotainment offerings define market evolution. The industry's trajectory is shaped by technological innovation, smart infrastructure development, and a focus on user experience, positioning connected motorcycles as a critical component of the broader connected mobility ecosystem.
Latest Market Dynamics
Key Drivers
Growing emphasis on rider safety bolstered by mandates for advanced driver assistance systems (ADAS) and real-time connectivity is accelerating adoption, with manufacturers like BMW Motorrad’s ConnectedRide platform leading the charge in 2025.
Rising consumer preference for infotainment and vehicle management features, such as navigation, music, and telematics, is further driving market growth. Harley-Davidson’s latest models now integrate robust infotainment and telematics systems.
Key Trends
Integration of 5G and IoT solutions in motorcycles, with Honda Motor deploying vehicle management systems enabling remote diagnostics and over-the-air updates in 2025.
Expansion of connected insurance programs leveraging real-time data, exemplified by collaboration between Yamaha Motor and insurers, enhancing customized policy offerings for connected riders.
Key Opportunities
Emergence of vehicle-to-everything (V2X) technologies and smart city infrastructure advancements offering untapped avenues for OEMs and technology providers. Kawasaki’s V2X pilot programs in major US metros highlight new revenue streams.
Rapid growth in aftermarket solutions for retrofit connectivity, allowing legacy motorcycles to access modern features. Companies like Zero Motorcycles are introducing retrofit kits tapping this burgeoning opportunity.
Key Challenges
Data privacy and cybersecurity concerns remain a top challenge. Suzuki Motor Corporation's recent initiative to secure its telematics modules signals industry focus on robust data security frameworks.
High upfront costs and technological complexity, particularly for small and medium-sized manufacturers, present barriers to widespread adoption. Smaller players like Energica Motor Company actively seek cost-effective integration solutions.
Key Restraints
Interoperability issues across different technology platforms, as observed in mixed-technology deployments by Triumph Motorcycles, slow seamless connectivity experiences.
Limited consumer awareness and reluctance to adopt new digital features, especially among traditional riders. Harley-Davidson's stakeholder engagement campaigns illustrate ongoing efforts to overcome cultural resistance.
US Connected Motorcycle Market Share (%) by Type, 2025
The market landscape by type reveals dominance of Vehicle-to-Vehicle (V2V) and Embedded connectivity solutions, collectively constituting the largest share in 2025. Vehicle-to-Vehicle connectivity is pivotal for safety-centric applications, enabling motorcycles to exchange data with other road users for collision avoidance and traffic management. Embedded systems, featuring built-in telematics and communication modules, support a seamless user experience, remote diagnostics, and integration with OEM platforms. Tethered and Integrated categories contribute notably, targeting different customer segments, including those seeking aftermarket upgradability or versatile connectivity. These trends underline an industry pivot toward both manufacturer-integrated and retrofit-ready connectivity approaches, catering to diverse rider needs.
US Connected Motorcycle Market Share (%) by Applications, 2025
Application-wise, driver assistance and safety systems lead the US Connected Motorcycle Market in 2025, commanding the largest shares due to growing regulatory focus and end-user demand for safer riding. Driver assistance features (such as adaptive cruise control and collision alerts) have moved from premium to mainstream offerings. Infotainment, encompassing navigation, music, and smartphone integration, is the second-largest segment, correlating with evolving consumer expectations for connected, enjoyable rides. Telematics-enabled vehicle management and insurance applications follow, highlighting the importance of vehicle health monitoring and usage-based insurance in fleet and personal motorcycles. These application trends reinforce the competitive advantage of OEMs and suppliers investing in comprehensive connected ecosystems.
US Connected Motorcycle Market Revenue (USD Million), 2020-2035
US Connected Motorcycle Market revenue has exhibited robust growth, rising from USD 410 Million in 2020 to an estimated USD 1,510 Million in 2025. Projected to reach around USD 5,850 Million by 2035, the expansion is fueled by regulatory mandates, consumer demand for safer rides, increasing integration of embedded and V2X technologies, and aftermarket upgrades. The steady CAGR reflects investments from leading OEMs and the proliferation of innovative business models in insurance, telematics and subscription-based services. The forecast period foresees an acceleration in adoption rates as both technology matures and purchasing incentives, such as insurance discounts and safer rider programs, gain traction.
US Connected Motorcycle Market YoY (%) Growth, 2020-2035
The YoY growth of the US Connected Motorcycle Market imparts a clear pattern of dynamic expansion. After an initial surge of 29% in 2021 as early adopters spurred market entry, the market stabilized at 28% in 2022 and 37% in 2023 due to widening OEM partnerships and regulatory pushes. As connectivity becomes more ubiquitous, the growth rate is projected to moderate, reaching around 24% by 2025 and gradually tapering to 12% by 2035 as the market matures and penetration approaches saturation. The data highlights the evolution from nascent adoption to a stable, mainstream market throughout the forecast horizon.
US Connected Motorcycle Market Share by Region (%), 2025
Regional segmentation shows the West leading the US Connected Motorcycle Market in 2025, accounting for the highest market share, fuelled by high technology penetration, supportive infrastructure, and a strong base of early adopters in states like California. The Midwest and South regions follow, with the Midwest benefiting from key manufacturing hubs and the South from large-scale motorcycle communities. The Northeast, while smaller in share, exhibits strong growth potential driven by urban smart city projects and increased insurance partnerships focusing on connectivity. These regional insights reflect variable adoption stemming from economic, demographic, and policy differences nationwide.
US Connected Motorcycle Market Players Share (%), 2025
Major OEMs and technology innovators dominate the 2025 US Connected Motorcycle Market. BMW Motorrad and Harley-Davidson command the largest shares due to extensive dealer networks, strong brand recognition, and early integration of connected features. Honda Motor and Yamaha Motor also hold significant stakes, propelled by their investments in telematics, infotainment, and ADAS. Emerging players such as Zero Motorcycles and Energica gain traction through electric-driven connectivity and retrofit solutions. The competitive landscape is defined by incumbents' scale and newcomers' agility in deploying modular, innovative connected platforms.
US Connected Motorcycle Market Buyers Share (%), 2025
Individual consumers, including enthusiasts and daily commuters, are by far the largest buyers of connected motorcycles in the US for 2025, reflecting a market driven by personal mobility preferences and rising demand for safer, feature-rich rides. Fleet operators, especially in the logistics and sharing economy segments, make up a growing share thanks to telematics-enabled efficiency and insurance savings. Corporate and government agencies increasingly purchase connected motorcycles as part of urban safety and smart mobility programs. The mix highlights both traditional and emerging buyer segments shaping future market demand.
April 2024 – BMW Motorrad unveils next-gen ConnectedRide system with advanced AI-powered safety and infotainment features for US markets.
June 2024 – Harley-Davidson partners with Verizon to enable 5G-powered telematics and navigation solutions across 2025 model lineup.
May 2024 – Honda Motor launches Over-the-Air diagnostics capability for its connected motorcycle portfolio in the US.
July 2024 – Zero Motorcycles introduces new retrofit connectivity kit for legacy models, making advanced features accessible to existing riders.
June 2024 – Triumph Motorcycles announces nationwide campaign to boost awareness of V2V technology benefits for rider safety and insurance advantages.
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About the Author
Sophia
Lead Industry Analyst
Sophia is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Sophia brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Sophia has helped organizations translate data into actionable growth strategies.
