Who are the key players in US Lawn Mower Market industry?

The top 5 players in the US Lawn Mower Market are Deere & Company, Husqvarna Group, Honda Power Equipment, Toro Company, and MTD Products. These companies are recognized for their broad product portfolios, technological innovations, extensive distribution channels, and solid brand reputations in both residential and commercial lawn mower segments.

What is the US Lawn Mower Market growth?

The US Lawn Mower Market has experienced steady growth, with recent rates of about 4-5% annually. Driven by increased demand for smart and automated lawn care solutions, companies like Toro Company have reported rising sales due to innovations in robotic and battery-powered mowers.

Which segment accounted for the largest US Lawn Mower Market share?

The residential segment holds the largest share in the US Lawn Mower Market. With rising suburbanization and a growing trend in home gardening, more homeowners are investing in lawn maintenance equipment, driving demand for walk-behind and robotic mowers for personal use.

What are the factors driving the US Lawn Mower Market?

Key drivers include increased adoption of smart lawn mowers, rising preference for landscaping services, and growth in robotic and electric models. For instance, Deere & Company’s focus on smart technology integration and sustainable product lines has further propelled market expansion.

Which type accounted for the largest US Lawn Mower Market share?

Walk-behind lawn mowers account for the largest share in the US market. Due to affordability, easy operation, and suitability for small to medium lawns, these mowers remain popular among homeowners, despite the rising interest in robotic and zero-turn mowers.

Home Automotive & Transportation

US Lawn Mower Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Name: US Lawn Mower Market
Brand: Bussiness Insights

US Lawn Mower Market: by Type (Walk-behind, Ride-on, Robotic, Push, Self-Propelled), Application (Residential, Commercial, Golf Courses, Public Parks, Sports Arenas, Others), Distribution Channels (Online, Offline, Direct Sales, Retail, Wholesale, Others), Technology (Manual, Electric, Gas-powered, Hybrid, Autonomous, Others), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 23-07-2025 | Format: PDF | Report ID:1449 | Author: Clara

RD TOC Procurement Report Segmentation Research Methodology Request For Free Sample

US Lawn Mower Market Size, Segmentation & Forecast (2025-2035)

The US Lawn Mower Market is experiencing robust growth, driven by technological innovation, increasing residential landscaping adoption, and sustainability initiatives. The market is forecasted to expand significantly from 2025 to 2035, with evolving demand patterns across walk-behind, ride-on, robotic, and electric mower segments. Market players are intensifying investment in R&D and digital sales platforms to offer next-generation solutions, fueling continuous transformation in this sector.

Latest Market Dynamics

Key Drivers

Surge in residential landscaping and garden maintenance post-pandemic is boosting sales, with brands like Husqvarna Group launching smart, user-friendly electric and robotic mowers in the US during 2024.

Rapid shift towards battery-powered and eco-friendly electric mowers, with Greenworks Tools and EGO Power+ aggressively expanding their footprint through retail and online channels in early 2024.
Adoption of smart and autonomous mowing technology, including GPS-enabled and app-integrated robotic mowers, as Bosch and The Toro Company lead the rollout of AI-based products in Spring 2024.

Expanding e-commerce and omni-channel distribution, with top retailers like Home Depot and Lowe’s offering exclusive models and promotions on premium electric mowers in partnership with major brands in 2024.
Demand for low-maintenance products spurs growth in the robotic mower segment, with Husqvarna launching new consumer-friendly autonomous models tailored for US lawns in Q2 2024.

Supply chain volatility, increasing shipping costs, and tariff changes impact component availability and final pricing, as seen with MTD Products facing microchip sourcing delays for robotic mowers in 2024.
Intense price competition and commoditization pressure small and medium manufacturers, with Sun Joe and Troy-Bilt focusing on product differentiation strategies following aggressive discounting in Q2 2024.

Stringent environmental regulations on gas-powered mowers are curtailing production flexibility and requiring costly investments in cleaner technology, impacting legacy players like Briggs & Stratton in 2025.
Persistent consumer safety and durability concerns for new automated and autonomous models, with Robert Bosch GmbH issuing a software patch update in June 2024 to address accidental operation risks.

In 2025, walk-behind mowers hold a commanding market share, owing to their versatility and widespread use in both residential and commercial segments. Self-propelled models are gaining traction due to their ease of use, while robotic mowers are rapidly capturing attention for their convenience and time-saving benefits. Ride-on mowers remain the go-to choice for larger properties and commercial establishments, retaining steady volumes. The growing popularity of electric and hybrid variants is also reshaping product mix dynamics within these segments.

Residential usage continues to dominate the US Lawn Mower Market in 2025, primarily due to the growing culture of self-maintained lawns and outdoor home spaces. Commercial applications—including landscaping businesses, golf courses, and public park maintenance—hold a substantial share, supported by the increasing number of service providers and demand for well-manicured public spaces. Emerging application areas such as sports arenas and institutional buyers are also contributing but currently represent a smaller proportion of total demand.

The US Lawn Mower Market is set for steady growth, with revenue projected to rise from $9,850 Million in 2020 to $14,720 Million by 2035. The upward trajectory is driven by strong household and commercial demand, technological advances in electrification and automation, and expansion in the southern and western US markets. Product upgrades, growing robotic mower penetration, and expanded distribution networks are expected to sustain double-digit growth rates during the forecast period.

Year-on-year growth in the US Lawn Mower Market is expected to remain robust, averaging between 3.2% and 5.8% annually. The biggest jumps are seen between 2025 and 2030, fueled by a rapid uptick in smart robotic and electric mower sales. Growth is projected to stabilize after 2031 as market maturity increases, but ongoing innovation and sustainability trends are likely to support continued positive momentum through 2035.

The South leads the US Lawn Mower Market by regional share in 2025, reflecting its warmer climates and larger lawns. The Midwest and West follow, leveraging suburban growth and strong residential property trends. The Northeast, while smaller due to urbanization and space constraints, still represents a significant segment, particularly for premium robotic mowers. Regional players are focusing on customer service and tailored product launches to meet diverse regional lawn care needs.

Leading players maintain a significant presence, led by Husqvarna Group, Deere & Company, and The Toro Company, who collectively account for the majority of sales. Honda, MTD Products, and Bosch are also prominent, supported by aggressive R&D and product launches. New entrants focusing on robotic and electric mowers are slowly gaining ground, challenging the incumbent leaders through innovative features and digital sales strategies.

Homeowners comprise the largest group of lawn mower buyers in 2025, highlighting the residential sector's dominance. Commercial landscaping firms, golf course management companies, and municipal buyers represent key institutional purchasers, with preferences shifting toward durable, high-efficiency equipment. E-commerce and specialty retailers also significantly influence buyer activity, supporting wider access to advanced and diverse mower models.

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	South, Midwest, West, Northeast
Segments	By Type: Walk-behind, Ride-on, Robotic, Push, Self-Propelled, Others; By Application: Residential, Commercial, Golf Courses, Public Parks, Sports Arenas, Others
Players	Husqvarna Group, Deere & Company, Honda Motor Co. Ltd., Robert Bosch GmbH, The Toro Company, STIGA S.p.A, MTD Products Inc., Briggs & Stratton Corporation, Ariens Company, Kubota Corporation, Craftsman (Stanley Black & Decker, Inc.), Greenworks Tools, EGO Power+, Troy-Bilt (MTD), Sun Joe (Snow Joe LLC)

June 2024: Husqvarna launched its latest AI-driven robotic mower targeting mid-size suburban lawns, featuring an enhanced lithium-ion battery and smart navigation.
July 2024: Deere & Company unveiled a new range of eco-friendly ride-on mowers with upgraded emissions reduction technology and digital maintenance tracking.
August 2024: The Toro Company announced strategic expansion of its smart mower portfolio in partnership with leading US garden centers, focusing on data-driven lawn care.
June 2024: Robert Bosch GmbH introduced a critical software update to address safety automation in its robotic lawn mower lineup.
July 2024: EGO Power+ partnered with national retailer Lowe’s to debut its advanced self-propelled electric mower with extended runtime and app integration.

About the Author

Clara

Senior Market Research Analyst

Clara is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Clara brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Clara has helped organizations translate data into actionable growth strategies.

Automotive & TransportationMarket ResearchIndustry AnalysisStrategic Consulting

Key Questions Answered

»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?

Download Sample

Why Choose Bussiness Insights?

»Strong Industry Focus
»Extensive Product Offerings
»Customer Research Services
»Robust Research Methodology
»Comprehensive Reports
»Latest Technological Developments
»Value Chain Analysis
»Potential Market Opportunities
»Growth Dynamics
»Quality Assurance
»Post-sales Support
»Regular Report Updates

Speak to Analyst

US Lawn Mower Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

US Lawn Mower Market Size, Segmentation & Forecast (2025-2035)

Latest Market Dynamics

Key Drivers

Key Trends

Key Opportunities

Key Challenges

Key Restraints

US Lawn Mower Market Share by Type (2025)

US Lawn Mower Market Share by Application (2025)

US Lawn Mower Market Revenue (USD Million) 2020-2035

US Lawn Mower Market Year-on-Year Growth (%) 2020-2035

US Lawn Mower Market Share by Region (2025)

US Lawn Mower Market Players Share (2025)

US Lawn Mower Market Buyers Share (2025)

Study Coverage

Key Recent Developments

Frequently Asked Questions

About the Author

Related Reports