The US Nutritional Analysis Market plays a pivotal role in ensuring product transparency, regulatory compliance, and consumer trust for food and beverage manufacturers. It involves scientific evaluation of food products for nutritional content including calories, macronutrients (proteins, fats, carbohydrates), vitamins, minerals, and additives. Companies utilize advanced analytical technologies like chromatography, spectrometry, and AI-powered software to provide accurate insights on food labels and claims, helping clients align with FDA and USDA guidelines. The rise of health-conscious consumers and increasing focus on personalized nutrition are fueling steady growth in this sector. The market comprises both service providers and technology developers, who support R&D, product launches, and quality control for a diverse stakeholder base including manufacturers, retailers, and regulatory bodies. Regulatory evolutions, heightened awareness about food allergies, and demand for clean-label products drive continued innovation and market expansion.
Latest Market Dynamics
Key Drivers
Stringent government regulations from agencies like FDA requiring accurate nutritional labeling are compelling manufacturers to invest in precise analysis. For example, in June 2024, SGS expanded its US-based laboratory network to offer rapid label verification solutions.
Rising consumer demand for transparency and personalized nutrition drives companies to ensure accurate and comprehensive product information. In 2024, Eurofins Scientific introduced a new digital dashboard for brands to monitor and update nutritional facts in real-time.
Key Trends
Integration of AI and automation in nutritional analysis processes, resulting in faster turnaround and enhanced data reliability. In May 2024, NutriSense launched an AI-driven analytical suite for US food producers.
Growth of plant-based and wellness-focused products is increasing the complexity and demand for specialized nutritional profiling. In 2024, FoodChain ID introduced advanced allergen and micronutrient analysis services for alternative proteins.
Key Opportunities
Expansion of at-home nutritional testing and digital tools for consumers seeking customized dietary recommendations. In 2024, Labcorp partnered with MyFitnessPal to integrate home nutritional analysis kits with digital tracking apps.
Emerging demand from small and medium-sized enterprises (SMEs) for affordable and scalable nutritional analysis services. In June 2024, Microbac Labs announced a new subscription-based service tailored for local food startups.
Key Challenges
Keeping pace with rapid changes in food formulations and ingredient innovations, which require constantly updated analytical methods. In early 2024, ALS Limited highlighted the challenge of adapting laboratory protocols for novel ingredients.
Addressing data management and integration across different platforms and stakeholders remains a hurdle. In February 2024, Covance noted increased investment is needed to streamline nutritional data flow from lab to label.
Key Restraints
High costs of advanced analytical technologies and quality control remain prohibitive for newer market entrants. In April 2024, Food Safety Net Services cited technology investment as a leading market barrier.
Shortage of skilled labor for complex nutritional science and analysis impacts turnaround times. In March 2024, Bureau Veritas announced new workforce training initiatives to bridge the sector’s expert gap.
US Nutritional Analysis Market Share by Type, 2025
In 2025, the US nutritional analysis market is primarily categorized into Ingredient Analysis, Product Labeling, and Allergen Testing. Ingredient Analysis dominates the sector, accounting for the largest share as stringent regulations and clean-label trends push manufacturers to scrutinize each component. Product Labeling continues to maintain a significant share, driven by compliance requirements and consumer demand for nutritional transparency. Allergen Testing has witnessed a steady rise due to increasing food allergy concerns and legal obligations. The distribution reflects the industry’s strong emphasis on safety, accuracy, and consumer-centric labeling, shaping product development and quality assurance practices across the US food supply chain.
US Nutritional Analysis Market Share by Application, 2025
Applications of nutritional analysis in the US encompass Food & Beverage Manufacturing, Retail/Private Labels, and Food Service. Food & Beverage Manufacturing constitutes the majority of market share in 2025, fueled by regulatory compliance, product innovation, and the need for accurate label claims. Retail/Private Labels follow closely as supermarkets and branded stores emphasize private label quality and transparency. The Food Service sector, while smaller, is expanding as restaurants and catering services increasingly recognize the value of nutritional information for menus and compliance. This distribution underscores the sector’s cross-industry relevance and growing stakeholder demand for detailed nutritional insights.
US Nutritional Analysis Market Revenue Forecast (2020-2035)
The US nutritional analysis market is projected to witness significant growth from 2020 to 2035. Starting at USD 580 Million in 2020, it reached USD 780 Million by 2025, driven by regulatory obligations and increasing consumer awareness. The revenue is expected to further surge to USD 1,420 Million by 2035, reflecting a CAGR of 6.2% from 2025 to 2035. This upward trend is supported by continued innovation, expansion of personalized nutrition services, and the emergence of next-generation analysis technologies. The market’s trajectory highlights its essential role in food quality assurance, safety, and product labeling for a health-conscious population.
US Nutritional Analysis Market YoY Growth (%) (2020-2035)
Year-over-year (YoY) growth of the US nutritional analysis market demonstrates a steady upward curve, with the YoY growth rate hovering around 6%-8% in the early period (2021–2026), gradually increasing to 8% by 2030, and then stabilizing at 7% through 2035. The consistent growth underscores robust market fundamentals, primarily propelled by evolving regulations and consumer health priorities. Occasional peaks in YoY growth correspond to technological advancements and regulatory updates, with minimal downturns due to persistent demand from both manufacturers and consumers. This pattern confirms the sector’s resilience and sustained expansion.
US Nutritional Analysis Market Share by Region, 2025
In 2025, the nutritional analysis market in the US shows a clear regional split: the East Coast leads with almost half the market due to a high concentration of food manufacturers and regulatory agencies. The West Coast follows, benefiting from innovation hubs and a strong presence of plant-based and organic food producers. The Midwest continues to hold a notable share, driven by large-scale agriculture and food processing plants. This distribution highlights the strategic importance of regulatory, research, and production clusters, reinforcing ongoing investment and technology adoption across key regions.
Market share by player in 2025 is led by Eurofins (22%), followed by SGS (20%), and Bureau Veritas (15%). Other prominent players include ALS Limited and FoodChain ID, each capturing 10% and 8%, respectively, with the remainder split among smaller regional labs and technology providers. The competitive landscape is marked by M&A activity, investments in automation and AI, and new service launches, underlining the market’s evolution towards scale, reliability, and regulatory expertise.
By buyer, large food manufacturers form the biggest segment with 52% share, reflecting their stronger compliance and innovation needs. Retail/private label brands account for 27%, as supermarkets and specialty stores focus on product differentiation and label transparency. SMEs and startups make up the remaining 21%, supported by digital and subscription-based service models. This breakdown illustrates an inclusive market serving diverse needs, from scalable enterprise-level partnerships to tailored solutions for emerging brands.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
East Coast, West Coast, Midwest
Segments
By Type (Ingredient Analysis, Product Labeling, Allergen Testing), By Application (Food & Beverage Manufacturing, Retail/Private Labels, Food Service)
July 2024: Eurofins Scientific unveiled an automated nutrition labeling solution tailored for US retailers.
June 2024: SGS expanded its laboratory network in the Eastern US, strengthening regulatory compliance services.
June 2024: Labcorp launched a consumer-facing home analysis kit now integrated with MyFitnessPal’s nutrition platform.
May 2024: NutriSense introduced a predictive analysis suite using AI to accelerate sample processing.
April 2024: Bureau Veritas announced the opening of a new analytical center focused on plant-based product evaluation.
Frequently Asked Questions
About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Food and Beverages. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
Food and BeveragesMarket ResearchIndustry AnalysisStrategic Consulting
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