US Sustainable Tire Market 2025-2035 Insights & Trends
The US sustainable tire market encompasses radial, bias, green, retreaded, and tubeless tires for applications including passenger and commercial vehicles, off-road vehicles, and aircraft. Leveraging recycled and bio-based materials, green tire technologies, and advanced distribution channels, this market is being driven by stricter environmental regulations and rising consumer demand for eco-friendly tires. Leading players like Michelin, Bridgestone, and Goodyear are investing in research and partnerships to innovate products aligned with sustainability objectives. The market value is projected to reach USD 8,450 Million by 2025 and expand at a CAGR of 8.3% to 2035, fueled by policy shifts, electrification trends, and the evolution of smart tire solutions.
Latest Market Dynamics
Key Drivers
Stringent environmental regulations in the US, such as the EPA’s National Recycling Strategy (2024), push tire makers to develop sustainable solutions and reduce waste. Leading companies like Bridgestone are expanding facilities dedicated to sustainable innovation, such as their Arizona research center for natural rubber, to comply with evolving standards.
Increasing consumer preference for eco-friendly vehicles and tire solutions is propelling demand. Major players like Michelin launched the e.Primacy line in Q2 2024, using up to 45% sustainable materials and offering reduced rolling resistance, demonstrating alignment with sustainability-seeking buyers.
Key Trends
Widespread adoption of recycled and bio-based materials in tire production, supported by investments from Goodyear and Continental. Goodyear announced in June 2024 its plans to launch a tire with 90% sustainable materials by 2025, reflecting a move towards circular manufacturing.
Technological advancements, such as the integration of RFID and sensor-based smart tires. Continental, in partnership with leading US fleets as of July 2024, is rolling out ContiConnect 2.0 for predictive maintenance—enhancing performance and lifecycle tracking for sustainable tires.
Key Opportunities
Expansion in electric vehicle (EV) and fleet segments, with fleet operators prioritizing longevity and sustainability. Hankook, in May 2024, announced a new EV tire line in the US, optimized for low rolling resistance and longer range.
Growth of retreading and recycling infrastructure. Sumitomo Rubber Industries, with its 2024 partnership with US recycler Liberty Tire Recycling, is scaling up circular tire solutions and broadening access to retreaded tires for commercial fleets.
Key Challenges
Higher initial costs for sustainable tire materials and manufacturing processes pose adoption barriers to small and medium businesses. Nokian Tyres in Q2 2024 highlighted in its US advisory that price sensitivity limits rapid shift in downstream markets.
Establishing reliable supply chains for bio-based polymers and recycled content. MRF, India-based yet expanding in the US, has encountered supply volatility affecting its plans for sustainable tire launches, as reported in July 2024.
Key Restraints
Limited consumer awareness and clarity around sustainable tire certification create confusion. CEAT’s 2024 US consumer survey noted only 33% of buyers could identify ‘green’ versus conventional tires, impacting mass adoption.
Performance skepticism among commercial buyers. Cooper Tire’s recent fleet pilot (June 2024) found some fleets hesitant to switch to high-sustainability tires without longer-term field data supporting durability under heavy loads.
In 2025, green tires hold the largest market share in the US sustainable tire segment due to increased regulations and consumer awareness, representing 32% of overall sales. Radial tires come next at 26%, reflecting their dominance in passenger and commercial vehicle markets because of superior performance characteristics. Retreaded tires garner 19%, driven by strong adoption in commercial fleets seeking cost reduction and sustainability. Solid, bias, and tubeless tires account for the remaining 23%, collectively benefiting from niche applications in off-road and heavy-duty vehicle sectors.
Passenger vehicles lead the US sustainable tire market in 2025, capturing 41% market share, thanks to strong OEM and aftermarket demand alongside EV adoption. Commercial vehicles follow at 27%, propelled by fleet sustainability mandates and lower operating costs of green tire solutions. Off-the-road vehicles, including construction and agriculture, represent 17%, reflecting infrastructure investments and heightened sustainability focus. The rest, including two-wheelers and aircraft, account for 15%, driven by emerging mobility trends and specialized applications.
The US sustainable tire market generated USD 6,950 Million in 2021, rising to USD 8,450 Million by 2025, supported by regulatory changes and accelerated fleet electrification. The market is forecast to reach USD 18,400 Million by 2035, driven by ongoing investments in bio-based materials, advanced manufacturing, and smart tire features. This robust expansion demonstrates the sector’s critical role in achieving green mobility goals and a circular economy, with projected CAGR of 8.3% over the forecast period.
Year-on-year (YOY) growth for the US sustainable tire market stood at 7.4% in 2021, reflecting post-pandemic recovery and increased consumer interest in sustainable transport. Growth is projected at 8.3% in 2025, coinciding with new policy implementations and the influx of green vehicle models. The market anticipates sustained but moderating growth—at 8.1% in 2035—as the market matures and sustainable tires become mainstream for both OEMs and the aftermarket.
In regional terms for 2025, the Midwest leads the US sustainable tire market, commanding 35% share, driven by its automotive manufacturing base and major logistics hubs. The South ranks next at 27%, supported by growing distribution centers and highway usage. The West, with strong EV and green policy adoption, captures 22%, while the Northeast accounts for 16%, reflecting its dense urban vehicle population and commercial transport needs.
Market competition remains high, with leading players Michelin and Bridgestone capturing significant shares at 21% and 18%, respectively, attributed to their early investments in sustainability and a broad product portfolio. Goodyear follows at 13%, leveraging domestic production and innovation. Continental and Pirelli each secure 10%, while others including Hankook, Yokohama, and Sumitomo collectively account for the remaining 28%, showcasing a diverse landscape of global and US-based competitors.
OEMs are the largest buyers in the US sustainable tire market, constituting 43% of purchases, reflecting their direct integration of green tires into new vehicles. Aftermarket accounts for 29%, fueled by consumer and fleet upgrades to sustainable alternatives. Distributors and retail stores, facilitating regional access, make up 18%, while online channels, growing with digital adoption, capture 10%. This buyer distribution illustrates the multi-channel nature of the evolving US tire ecosystem.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, South, West, Northeast
Segments
By Type: Radial, Bias, Solid, Green Tires, Retreaded, Tubeless; By Application: Passenger Vehicles, Commercial Vehicles, Two-Wheelers, Off-the-Road Vehicles, Aircraft, Others
May 2024: Goodyear announces partnership with the US Department of Energy for a high-sustainable content tire pilot, aiming for 90% recycled and bio-based composition by 2025.
June 2024: Bridgestone expands its Arizona research center, set to double natural rubber output for sustainable tire material supply.
July 2024: Continental launches ContiConnect 2.0 sensor suite in the US, enabling advanced lifecycle monitoring for green tires.
June 2024: Sumitomo and Liberty Tire Recycling initiate scaling of retread and recycling facilities across the southern and midwestern US.
July 2024: Michelin unveils US expansion of the e.Primacy tire, featuring more than 45% sustainable content tailored for electric and hybrid vehicles.
Frequently Asked Questions
About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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