Who are the key players in US Texture Paint Market industry?

The top five players in the US Texture Paint Market are Sherwin-Williams, PPG Industries, Benjamin Moore & Co., Behr Process Corporation, and RPM International. These companies are renowned for their extensive product portfolios, innovative technologies, strong distribution networks, and significant influence on industry trends and customer preferences.

What is the US Texture Paint Market growth?

The US Texture Paint Market has experienced significant growth in recent years, driven by rising renovation activities and growing demand for aesthetic interior finishes. For example, Sherwin-Williams reported increased sales in decorative texture paints in 2023, reflecting the market's upward trajectory and strong consumer interest.

Which segment accounted for the largest US Texture Paint Market share?

The residential segment accounted for the largest US Texture Paint Market share. This is due to increased home renovation and remodeling projects, as homeowners seek customized and durable wall finishes. Applications such as interior walls and ceilings are particularly popular in both new constructions and refurbishments.

What are the factors driving the US Texture Paint Market?

Key drivers include rising urbanization, customer preference for visually appealing surfaces, and increasing renovation projects. For example, Behr Process Corporation has introduced eco-friendly textured paint lines responding to environmental preferences, further boosting market growth alongside shifting consumer demands for unique decorative finishes.

Which type accounted for the largest US Texture Paint Market share?

The acrylic segment accounted for the largest share of the US Texture Paint Market. Acrylic texture paints are favored for their durability, stain resistance, quick drying properties, and ease of application. They are widely used in both residential and commercial projects due to their superior performance and versatility.

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US Texture Paint Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Name: US Texture Paint Market
Brand: Bussiness Insights

US Texture Paint Market: by Type (Synthetic Texture Paint, Emulsion Texture Paint, Acrylic Texture Paint, Others), Application (Residential, Commercial, Industrial, Institutional, Infrastructure, Others), Distribution Channels (Direct Sales, Distributors/Wholesalers, Online Retailers, Specialty Stores, Home Improvement Stores, Others), Technology (Water-Based, Solvent-Based, Powder-Based, Others), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 23-07-2025 | Format: PDF | Report ID:2124 | Author: Manisha C

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US Texture Paint Market Outlook to 2035

The US texture paint market is witnessing robust growth due to increasing demand in residential and commercial construction, growing aesthetic appeal in interior design, and the adoption of innovative eco-friendly paint technologies. Advances in application techniques and customization options, coupled with a focus on sustainability, are driving market expansion. Leading players are prioritizing research and development, product launches, and strategic partnerships to enhance their market presence.

Latest Market Dynamics

Key Drivers

Rising demand from the residential sector fueled by home improvement trends in the US, with Sherwin-Williams launching advanced low-VOC texture paint lines in 2024 to meet consumer preferences for environment-friendly products.

Adoption of water-based and low-emission paints, with Benjamin Moore introducing a new line of sustainable texture paints using bio-based materials in 2025.
Growth in online sales channels, as BEHR extends its digital footprint through partnerships with leading e-commerce retailers, enhancing accessibility for both DIY and professional buyers.

Innovations in eco-friendly and weather-resistant texture paint formulations, with RPM International investing in R&D to create durable, energy-efficient products for harsh US climates.
Expansion of specialty textures tailored for luxury interiors, seen in Valspar's partnership with leading designers to offer exclusive high-end finishes.

High competition from substitute products such as wallpapers and prefabricated panels, which reduce the uptake of texture paint in certain applications.
Limited skilled labor for specialized application of advanced texture paints, impacting market penetration in some regions, as noted by Diamond Vogel's recent contractor training programs.

In 2025, the US texture paint market is predominantly driven by synthetic texture paint, accounting for the highest segment share. Emulsion and acrylic texture paints closely follow, reflecting the market's inclination towards products that deliver both durability and enhanced visual aesthetics. The innovation around eco-friendliness and improved application technologies in these categories is helping drive their adoption across diverse customer segments.

Residential applications captured the largest share of the US texture paint market in 2025, driven by ongoing home renovation and modernization trends. The commercial sector ranked second, aided by new retail and office construction. Industrial and institutional segments are also showing steady growth, supported by the need for durable finishes in high-traffic environments and regulatory standards in public buildings.

The US texture paint market has showcased consistent revenue growth, with figures rising from $1,020 million in 2020 to $1,700 million in 2025. This upward trajectory is projected to continue, reaching $3,250 million by 2035. The expansion is attributed to robust residential and commercial construction activity, the shift toward premium and sustainable texture finishes, and the rising adoption of texture paint solutions in contemporary building designs.

Year-on-year US texture paint market growth averaged between 7% and 9% from 2020 to 2025, with anticipated moderation to around 6% annually through 2035 as the market matures. The early surges were propelled by pent-up remodeling demand post-pandemic and robust real estate activity, while future increases are expected to stem from sustained construction and renovation trends, fortified by a shift towards sustainable solutions.

The Southern region holds the largest share of the US texture paint market, accounting for 38% of the total in 2025, attributed to significant construction activities in Texas, Florida, and surrounding states. Western states, led by California, capture 28%, reflecting modern architectural preferences and urban development, while the Midwest contributes 20% and the Northeast 14%, driven by both new builds and refurbishment projects.

Sherwin-Williams commands the US texture paint market in 2025, with a 27% share, reflecting its robust distribution, expansive product portfolio, and continuous innovation. PPG Industries follows with a 17% share, closely competing with BEHR at 13%. Other notable market participants include Benjamin Moore, RPM International, and Valspar, collectively sharing the remaining market portion through specialized products and regional strengths.

Professional contractors form the largest buyer segment in the US texture paint market at 44% in 2025, driven by ongoing new constructions and renovation contracts. Homeowners, focusing on DIY and home improvement, represent 34% of total purchases. The remaining 22% consists of institutional buyers such as real estate developers and property management firms who invest in large-scale and multi-unit projects.

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	South, West, Midwest, Northeast
Segments	By Type (Synthetic Texture Paint, Emulsion Texture Paint, Acrylic Texture Paint, Metallic Texture Paint, Granite Texture Paint, Others); By Application (Residential, Commercial, Industrial, Institutional, Infrastructure, Others)
Players	Sherwin-Williams, PPG Industries, Benjamin Moore, BEHR, RPM International, Valspar, Axalta Coating Systems, Dunn-Edwards, Kelly-Moore Paints, Diamond Vogel, Rodda Paint, Cloverdale Paint, Kelly Bros Paints, Masterchem Industries, Others

In June 2024, Sherwin-Williams unveiled its EcoGuard texture paint series, emphasizing lower VOC content and improved indoor air quality credentials.
PPG Industries, in July 2024, expanded its commercial range with a new water-based texture paint suitable for healthcare and educational infrastructure.
BEHR introduced a digital ordering and visualization platform in August 2024, accelerating its online sales for both residential and contractor segments.
Valspar announced a collaboration with leading interior designers in September 2024 to launch exclusive luxury texture finishes targeting high-end consumers.
In October 2024, Benjamin Moore launched a bio-based texture paint line designed to cater to eco-conscious home improvement projects.

About the Author

Manisha C

Lead Industry Analyst

Manisha C is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Manisha C brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Manisha C has helped organizations translate data into actionable growth strategies.

Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting

Key Questions Answered

»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?

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US Texture Paint Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

US Texture Paint Market Outlook to 2035

Latest Market Dynamics

Key Drivers

Key Trends

Key Opportunities

Key Challenges

Key Restraints

Market Share by Type, 2025

Market Share by Application, 2025

US Texture Paint Market Revenue (USD Million), 2020-2035

US Texture Paint Market YoY Growth Rate (%), 2020-2035

Market Share by US Region, 2025

Market Share by Leading Players, 2025

Market Share by Major Buyers, 2025

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