US Thermal Insulation Material Market Outlook (2025-2035)
The US Thermal Insulation Material Market comprises a range of advanced materials such as glass wool, mineral wool, EPS, XPS, polyurethane foam, aerogel, and vacuum insulation panels designed to reduce heat transfer, enhance energy efficiency, and lower operational costs across building & construction, industrial, HVAC, appliance, and automotive sectors. These materials are pivotal for environmental sustainability, regulatory compliance, and cost containment. Enhanced focus on green building, climate policies, and technological innovation is reshaping the competitive landscape, positioning the market for sustained growth through 2035.
Latest Market Dynamics
Key Drivers
Stringent energy efficiency regulations in the US are compelling commercial and residential builders to adopt advanced insulation solutions. For example,
's EcoTouch insulation aligns with updated IECC codes, driving adoption among large-scale construction firms by reducing building energy loads.
Growing demand for HVAC and refrigeration insulation in response to rising urbanization and climate control needs. In 2024, Johns Manville expanded its HVAC product line, targeting higher efficiency and lower environmental footprint, positioning itself as a leader in sustainable insulation.
Key Trends
Adoption of low-global-warming-potential (GWP) foam insulation materials, as seen in BASF’s recent product launch of eco-friendly polyurethane foams in 2024, addresses the dual challenge of efficiency and environmental compliance.
Integration of smart insulation solutions with IoT-enabled building monitoring, as demonstrated by Kingspan Group’s patented sensors for real-time thermal performance monitoring, marking a shift toward digitization and preventive maintenance in insulation systems.
Key Opportunities
Emergence of advanced aerogel and vacuum insulation panels creates high-value opportunities for industries seeking ultra-high performance with thinner profile materials, such as Armacell’s new aerogel wraps targeting the industrial process sector.
Retrofitting aging building stock due to federal incentives and grant programs for energy-efficient upgrades is expanding market demand. In 2024, Saint-Gobain partnered on public housing retrofits, accelerating its product adoption in metropolitan markets.
Key Challenges
Volatility in raw material pricing, especially for petrochemical-derived products like polyurethane and EPS, impacts production economics, as reported by Covestro AG in their Q2 2024 financials.
Technical complexity in recycling multilayer insulation materials, where companies like Rockwool International highlight the need for more efficient recycling technologies for mineral wool and foam composites.
Key Restraints
High upfront installation costs in comparison to conventional materials can stall rapid market penetration in price-sensitive segments, impacting small contractors and project feasibility (as discussed by Atlas Roofing in their 2024 market report).
Health and safety concerns related to fiber-based insulations like glass wool and mineral wool, prompting a gradual shift away from certain traditional materials among health-conscious buyers, reflected in CertainTeed’s transition to low-irritant product lines.
US Thermal Insulation Material Market Share (%) by Type, 2025
In 2025, fiberglass products continue to lead the US thermal insulation material market, thanks to their affordability, ease of installation, and widespread building code acceptance. Mineral wool's popularity in fire-resistant applications and the rapid adoption of polyurethane foam in energy-efficient projects fuel their respective growth. EPS and XPS cater to specialized insulation, particularly within foundation and HVAC uses, while niche solutions like aerogel and vacuum panels are finding momentum in critical temperature-controlled and high-performance environments.
US Thermal Insulation Material Market Share (%) by Application, 2025
Building & construction remains the largest application for thermal insulation in the US, capturing a dominant market share as energy codes and green certifications become increasingly mandatory. The industrial and HVAC segments are also significant, driven by new manufacturing facilities and a surge in infrastructure investment. Meanwhile, the appliances and automotive sectors benefit from lightweight, high-performance insulation as part of overall energy efficiency improvements.
US Thermal Insulation Material Market Revenue (USD Million), 2020-2035
The US thermal insulation material market is projected to steadily increase in value, reflecting robust demand from sustainable construction and infrastructure investments. From around $8,600 Million in 2020, the market is forecast to reach approximately $13,200 Million by 2025 and $22,200 Million by 2035. This growth is underpinned by adoption of advanced insulation technologies, regulatory mandates, and federal incentives for energy-efficiency retrofits.
US Thermal Insulation Material Market YOY Growth (%), 2020-2035
Year-on-year growth for the US thermal insulation material market shows an upswing, particularly during 2024-2027, due to stimulus-funded construction and stringent standards adoption. Initial growth hovers around 5% annually, accelerating to over 8% in strong investment years, then moderating as regulatory saturation approaches, with ongoing innovation and retrofitting sustaining positive momentum.
US Thermal Insulation Material Market Share (%) by Region, 2025
The US thermal insulation material market is geographically dominated by the South and West regions, owing to higher rates of new construction and renovation, and strong sustainability regulations. The Midwest and Northeast continue to demonstrate significant demand, particularly in retrofitting aged building stock and industrial facilities, while the West leads in adoption of advanced, climate-conscious insulation technologies.
US Thermal Insulation Material Market Players’ Share (%) 2025
In 2025, the competitive landscape is led by major players including Owens Corning, Johns Manville, Knauf Insulation, and Saint-Gobain, followed by a collective share held by diverse regional and specialized manufacturers. Owens Corning remains the undisputed leader, attributed to its diversified product portfolio and strong distribution channels, while Knauf Insulation and Johns Manville continue to innovate in sustainable product categories. The remaining market share is distributed among emerging players utilizing advanced materials and digital integration.
US Thermal Insulation Material Market Buyers’ Share (%) 2025
Key buyers in the US thermal insulation material market include large construction contractors, industrial facility managers, HVAC system integrators, appliance manufacturers, and transportation OEMs. Building & construction companies account for the largest share, followed by industrial and HVAC sectors as demand for energy-efficient upgrades surges. OEM businesses in appliances and transportation remain important but relatively smaller in share, focusing on integrating light-weight, high-performance insulation.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
South, West, Midwest, Northeast
Segments
By Type: Glass Wool, Mineral Wool, EPS, XPS, Polyurethane Foam, Others; By Application: Building & Construction, Industrial, HVAC, Appliances, Automotive & Transportation, Others; By Distribution Channel: Direct, Indirect, Online, Offline, Distributors, Wholesalers; By Technology: Fiberglass, Foam, Aerogel, Vacuum Insulation Panel, Cellulose, Others; By Organization Size: Small, Medium, Large
June 2024: Owens Corning announces the launch of PINK Next Gen™ Fiberglas™, increasing R-value performance for commercial roofing.
July 2024: Saint-Gobain completes acquisition of a leading spray foam manufacturer to expand its North American insulation portfolio.
August 2024: Kingspan Group partners with a tech startup for the development of IoT-enabled thermal monitoring systems integrated with their insulation products.
June 2024: Johns Manville launches high-recycled-content HVAC board insulation as part of its sustainability initiative.
July 2024: Rockwool International inaugurates a new mineral wool production facility in the US South, boosting local supply and reducing lead times.
Frequently Asked Questions
About the Author
Sophia
Lead Industry Analyst
Sophia is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Sophia brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Sophia has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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