The US Transmission Fluids Market is witnessing consistent growth, driven by advancements in automotive technology, increased vehicle parc, and the need for advanced lubricants amidst changing emission standards. The market encompasses a diverse range of fluid types—automatic, manual, dual clutch, and continuously variable, alongside synthetic and high mileage options—serving applications across passenger, commercial, off-highway, and industrial vehicles. Distribution is channelled through OEMs, aftermarket, online retail, and distributors. As vehicle longevity rises and electrification reshapes fluidic needs, the market is projected to demonstrate robust growth from its 2025 base, dominated by global and regional leaders.
Latest Market Dynamics
Key Drivers
Rising adoption of automatic and dual-clutch transmission vehicles is fueling demand for advanced fluids. For example,
announced new product launches in 2024 tailored for DCT and CVT systems, aligning with OEM and aftermarket demand.
Stringent emission and fuel efficiency regulations require superior transmission fluids, driving investments by companies like ExxonMobil in synthetic and low-viscosity formulations to meet current US environmental mandates.
Key Trends
Integration of electrified and hybrid vehicle fleets is prompting development of specialized e-transmission fluids. Shell’s launch of e-transmission fluids in March 2024 supports these emerging needs.
Digitalization of auto retail, with aftermarket and OEMs expanding online sales, is transforming fluid distribution models. Chevron increased direct-to-consumer online offerings in late 2024, reflecting this rapid shift in B2C engagement.
Key Opportunities
Growth in the high-mileage vehicle segment allows for premiumization of fluid offerings, with market leaders like Castrol (BP Plc) introducing products tailored for vehicles exceeding 75,000 miles in April 2024.
Expansion of bio-based and eco-friendly fluids, as BASF SE partnered with US OEMs in May 2024 to pilot next-generation sustainable transmission lubricants, aligning with green vehicle initiatives.
Key Challenges
Complexity in new transmission systems, such as CVTs and DCTs, raises formulation and compatibility challenges, requiring consistent R&D investment. Fuchs Group, for instance, faced technical hurdles during new CVT fluid validation in 2024.
Managing transition to electrified drivetrains is tough for traditional suppliers; supporting both ICE and electric requirements can stress supply chains, as seen with Phillips 66’s mixed margin reports in February 2024.
Key Restraints
Volatility in base oil prices, due to global supply chain disruptions, limits the ability of players like TotalEnergies to maintain stable pricing and margins—evident from Q1 2024 earnings.
Increasing lifecycle of transmission fluids reduces replacement frequency, slowing aftermarket growth. AMSOIL pointed to extended drain interval adoption as an Aftermarket moderate growth factor in its April 2024 investor update.
US Transmission Fluids Market Share by Type (2025)
Automatic Transmission Fluid (ATF) constitutes the largest share of the US market at 51%, driven by the prevalence of automatic vehicles and growing demand for high-performance, low-viscosity formulations. Manual Transmission Fluid follows at 19%, primarily supporting light commercial and legacy vehicles. Dual Clutch and Continuously Variable Transmission (CVT) Fluids collectively hold 18%, reflecting automotive OEM adoption of advanced transmission systems. Other types, including synthetic-specific fluids, make up the remaining 12%. With a pronounced strategy towards premium ATF and specialized formulations, leading vendors are innovating in line with changing US vehicle trends.
US Transmission Fluids Market Share by Application (2025)
Passenger vehicles remain the dominant application segment, accounting for 62% of overall transmission fluids consumption, driven by the vast and aging US car park that demands regular fluid replenishment and premium product adoption. Commercial vehicles, encompassing light, medium, and heavy-duty fleets, comprise 26% of the demand, aligned with ongoing freight and logistics activities. Other segments, including off-highway, agricultural, and industrial vehicles, jointly contribute 12%, driven by specialized needs and fleet modernization. Aftermarket initiatives and OEM partnerships are ensuring sustained fluid uptake across all application categories.
The US Transmission Fluids Market is set to achieve revenues of $3,750 Million in 2025, expanding to $5,820 Million by 2035 at a projected CAGR of 4.5%. Market growth is underpinned by growing vehicle longevity, rapid transition to advanced transmission technologies, and increasing preference for premium synthetic and high mileage fluids. The sector demonstrates resilience against cyclical automotive trends, with a consistent upward trajectory in annual market value from 2020 levels of $3,210 Million, supported by new launches and expanding OEM partnerships.
US Transmission Fluids Market YOY Growth (%) (2020-2035)
The US Transmission Fluids Market is experiencing steady year-on-year (YOY) growth. From 2020 to 2025, the sector posted an average YOY of 2.6%, attributed to steady aftermarket growth and increasing replacement rates. Projected YOY growth peaks at 4.9% between 2025 and 2030, as technological advancements accelerate. A moderate growth rate is anticipated from 2030 to 2035 at 3.5%, driven by further fleet modernization and the uptake of eco-friendly transmission fluids.
US Transmission Fluids Market Share by Region (2025)
The Midwest dominates regional market share in the US Transmission Fluids Market at 37%, attributed to the concentrated presence of automotive manufacturing and aftermarket hubs. The South follows with 33%, propelled by high commercial vehicle density and logistics activity. The West accounts for 18%, supported by innovation-driven OEMs and strong aftermarket sales. The Northeast rounds out with 12%, benefiting from established vehicle fleets and emerging electric and hybrid market interests.
US Transmission Fluids Market Share by Key Players (2025)
ExxonMobil leads the US Transmission Fluids Market with a 21% share, leveraging extensive OEM relationships and synthetic product innovation. Chevron and Valvoline follow with 18% and 14% shares respectively, benefiting from strong regional distribution and aftermarket engagement. Royal Dutch Shell and Phillips 66 collectively hold 22%, with their investments in specialty EV and advanced fluids. The remaining 25% is distributed among specialty formulators and regional players, indicating a competitive yet consolidated market landscape.
US Transmission Fluids Market Share by Buyer Type (2025)
OEMs constitute 44% of the market share by buyer type due to rigorous fluid specifications and partnerships, driving bulk procurement. Aftermarket buyers, including end consumers and independent repair shops, account for 39%, supported by regular maintenance and diverse fluid demand. Fleet operators and industrial buyers make up the final 17%, focusing on specialized high-performance and extended-drain products to optimize operational uptime.
April 2024: Valvoline launched a new DCT fluid portfolio tailored for latest dual-clutch transmissions.
March 2024: Shell unveiled a new e-Transmission fluid designed for hybrid and electric vehicles in the US market.
May 2024: BASF SE initiated a pilot with major US automakers for sustainable, bio-based transmission fluids.
February 2024: Phillips 66 adjusted its transmission fluid range to improve compatibility with latest CVT models.
June 2024: ExxonMobil announced an investment in its Baton Rouge plant to increase synthetic ATF production capacity.
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About the Author
Abhishek
Senior Market Research Analyst
Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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