US Electric Power Steering Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
US Electric Power Steering Market: by Type (Column Assist EPS, Pinion Assist EPS, Rack Assist EPS), Application (Passenger Vehicles, Commercial Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles), Distribution Channels (OEM, Aftermarket), Technology (Conventional EPS, Advanced Driver Assistance Systems (ADAS), Brushless Motors, Torque Sensors), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 23-07-2025 | Format: PDF | Report ID:1199 | Author: Raj K
US Electric Power Steering Market Share, Size, and Forecast Analysis (2020-2035)
The US electric power steering market is witnessing robust growth driven by demand for vehicle safety, superior control, and emission reduction. Electric power steering (EPS) systems replace traditional hydraulic solutions with electrically driven assistance, enhancing fuel efficiency, reducing emissions, and seamlessly integrating with advanced driver assistance systems. The rising adoption of EPS across passenger and commercial vehicles, in line with regulatory norms and advancements like ADAS, torques sensors, and brushless motors, significantly augments market momentum. The industry is characterized by cut-throat competition among leading manufacturers, growing technology integration, and evolving consumer preferences for safe, efficient, and connected vehicles. From 2025, the market is expected to surge at a substantial CAGR supported by OEM innovations and aftermarket expansion.
Latest Market Dynamics
Key Drivers
Growing adoption of EPS to meet stringent emission regulations and improve fuel efficiency, highlighted by ZF Friedrichshafen AG's latest launch of their next-gen modular EPS solutions in June 2024.
Surge in demand for advanced driver assistance systems (ADAS) integration, as seen in Robert Bosch GmbH's 2024 rollout of new EPS units compatible with L2+ autonomous features.
Key Trends
Increasing shift to brushless motors for higher efficiency and lower maintenance, as Nexteer Automotive introduced in the US market in early 2024.
OEM preference for integrated torque sensor technology, with JTEKT Corporation leading pilot deployments to major US automakers announced in May 2024.
Key Opportunities
Expansion of EPS adoption in commercial and heavy vehicles supported by government incentives, leveraged by Mando Corporation's partnership with US truck OEMs unveiled in July 2024.
Rising demand for EPS in electric and hybrid vehicles, with Hyundai Mobis launching EPS solutions tailored for new EV platforms in August 2024.
Key Challenges
High initial integration and calibration costs for advanced EPS systems, with smaller OEMs such as Sona Koyo Steering Systems Ltd., highlighting constraints for new deployments in June 2024.
Technical complexities related to enhanced software and cybersecurity in connected EPS, cited by ZF during their April 2024 EPS system upgrades.
Key Restraints
Market entry barriers due to predominance of established vendors, as underlined by Rane Group's challenges in penetrating Tier-1 supplier chains in March 2024.
Volatility in supply chains for key EPS components due to semiconductor shortages, as reported by NSK Ltd. in Q2 2024.
US Electric Power Steering Market Share (%) by Type, 2025
In 2025, Rack Assist EPS is projected to dominate the US market, supported by its extensive usage in both passenger and commercial vehicles, owing to its high reliability and performance. Column Assist EPS and Pinion Assist EPS are also significant contributors, favored for compact car segments and cost-sensitive applications, respectively. Dual Pinion and emerging types cater to niche markets but exhibit steady growth with advancements in steering precision and integration. As automotive OEMs shift to sophisticated steering solutions, the overall competitive landscape is driven by a mix of technology innovation and vehicle segment demand.
US Electric Power Steering Market Share (%) by Application, 2025
Passenger vehicles constitute the majority market share for electric power steering systems in the US, accounting for over half of market revenue in 2025. Widespread consumer adoption, a focus on vehicle safety, smooth handling, and regulatory mandates propel EPS demand across sedans, SUVs, and hatchbacks. Commercial vehicles—including light and heavy-duty models—are rapidly increasing their share, underpinned by technology penetration, cost incentives, and electrification trends. Sports Utility Vehicles (SUVs) consistently maintain a robust market presence due to growing preference for larger, safer family vehicles with advanced steering controls.
US Electric Power Steering Market Revenue (USD Million), 2020-2035
The US Electric Power Steering (EPS) market revenue is forecasted to climb from USD 2,500 Million in 2020 to USD 7,400 Million by 2035, displaying significant annual growth as more vehicles transition to EPS-driven solutions. The strongest jumps are anticipated towards the late 2020s, supported by regulatory pressures, technology upgrades, and widespread consumer acceptance. Growth momentum continues throughout the 2030s as EPS becomes the industry norm for all vehicle classes. This robust trajectory underpins supplier investments in R&D, with aftermarket and OEM sectors both contributing to the expanding revenue base.
US Electric Power Steering Market Year-over-Year Growth (%), 2020-2035
The US EPS market is set to experience fluctuating but positive year-over-year growth rates from 2020 to 2035. Early surge years (2021-2027) register over 8% annual increases as OEM adoption accelerates and early compliance with new standards is mandated. Growth gradually moderates yet remains healthy toward 2030 and beyond, stabilizing at 5-6% as the market matures and saturation nears. This growth pattern reflects both replacement demand and technological refresh cycles in the passenger and commercial vehicle spaces.
US Electric Power Steering Market Share (%) by Region, 2025
The Midwest region leads EPS market adoption in the US, comprising 40% share due to its strong automotive manufacturing base and innovation centers in Detroit and surrounding cities. The Southern states follow with 27%, benefiting from assembly plants and favorable regulatory environments. Western regions, boosted by tech-driven OEMs and a surge in electric vehicle manufacturers, account for 18%, while the Northeast retains a solid 15% share linked to longstanding automotive supplier networks.
US Electric Power Steering Market Player Share (%), 2025
The competitive landscape in 2025 is characterized by a handful of leading global manufacturers. JTEKT Corporation holds the top position with 23% share, followed closely by Robert Bosch GmbH at 19% and Nexteer Automotive at 15%. Other notable players include NSK Ltd. and ZF Friedrichshafen AG. Strategic partnerships, continuous product innovation, and expansion into next-gen vehicle platforms secure these companies’ dominance, while Tier-2 and Tier-3 suppliers focus on niche and retrofit markets.
US Electric Power Steering Market Buyer Share (%), 2025
Large automotive OEMs remain the primary buyers in the US EPS market, constituting 65% market share in 2025 owing to bulk procurement for new vehicle production and fleet upgrades. Aftermarket retailers and tiered suppliers collectively account for another 25%, catering to replacements and upgrades in the existing vehicle population. Small fleet operators and specialty vehicle integrators represent the remaining 10%, mainly focusing on commercial and niche automotive applications.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, South, West, Northeast
Segments
By Type (Column Assist EPS, Pinion Assist EPS, Rack Assist EPS, Dual Pinion EPS, Single Pinion EPS, Other Types), By Application (Passenger Vehicles, Commercial Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles, Sports Utility Vehicles, Other Applications), By Distribution Channels (OEM, Aftermarket, Online, Retail, Distributor, Other Channels), By Technology (Conventional EPS, Advanced Driver Assistance Systems (ADAS), Brushless Motors, Torque Sensors, Electronic Control Units (ECU), Other Technologies), By Organization Size (Small, Medium, Large)
June 2024: ZF Friedrichshafen AG unveiled its new EPS technology suite with enhanced integration for ADAS and EV platforms.
July 2024: Mando Corporation signed a strategic alliance with leading US truck OEM for next-generation commercial vehicle EPS rollout.
May 2024: JTEKT Corporation announced pilot production of advanced torque sensor-integrated EPS for US automakers.
August 2024: Hyundai Mobis expanded its EPS offerings for electric vehicle models targeting the North American market.
April 2024: Robert Bosch GmbH launched a new series of compact brushless motor EPS units designed for urban mobility solutions.
Frequently Asked Questions
About the Author
Raj K
Senior Market Research Analyst
Raj K is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Raj K brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Raj K has helped organizations translate data into actionable growth strategies.
