The US Release Liners Market is witnessing significant transformation, driven by sustainability concerns, technological advancements, and expanding application in industries ranging from labeling to hygiene. With a multi-billion market valuation, projected revenues are set to reach USD 3,870 Million by 2035, growing at a CAGR of 5.2% from a base year value of USD 2,340 Million in 2025. Evolving government regulations encouraging recyclable materials, and heightened demand in e-commerce and medical applications, continue to re-shape the landscape for release liners in the United States.
Latest Market Dynamics
Key Drivers
Rapid expansion of the e-commerce industry is accelerating the demand for release liners in packaging and labelling, enhancing logistics efficiency and product traceability (e.g., Amazon’s in-house logistics solutions).
Increased adoption of sustainable and recyclable liner materials, driven by both consumer preference for eco-friendly packaging and government regulations (for instance, 3M's recent launch of low-VOC, recyclable liners).
Key Trends
The shift towards linerless label technologies and ultra-lightweight liners is enabling cost and material savings for manufacturers (Avery Dennison introduced linerless solutions in 2024 to address waste reduction).
Rising integration of digital printing techniques and advanced adhesives, providing greater customization and high adhesion properties (UPM-Kymmene ramped up digital-compatible products in Q1 2024).
Key Opportunities
Growth in the medical and hygiene sectors presents a substantial opportunity, as demand for medical tapes and disposable hygiene products rises (e.g., Lintec’s expansion into medical release liners).
Investment in recycling infrastructure for release liner waste is set to unlock value in circular economy initiatives (Mondi Group’s partnership with recycling firms launched in 2024 for closed-loop solutions).
Key Challenges
Volatility in raw material costs, such as silicone, paper, and polymers, impacts production budgets and price competition (Mitsubishi Polyester Film, Inc. reported upward raw material price pressures in 2024).
Limited recycling capabilities and infrastructure for silicone-coated liners constrain the adoption of sustainability initiatives (Felix Schoeller Group highlighted the need for industry-wide circular systems in its 2024 sustainability report).
Key Restraints
Stringent environmental regulations on solvent-based coatings create compliance and reformulation pressures for manufacturers (Sappi announced adjustments to coating processes to meet state mandates in 2024).
Substitution threat from linerless labeling solutions, which reduce waste but require machinery upgrades and workflow changes (Fox River Associates’ client survey in early 2024 revealed hesitancy among SMEs to switch due to CapEx concerns).
The release liners market in the US by type in 2025 is dominated by Glassine, which accounts for the largest market share due to its superior smoothness, density, and wide usage in pressure-sensitive applications. Polyethylene and Polyester types are also notable segments, favored for their durability and moisture resistance. Innovation in biopolymer and hybrid liners is on the rise, yet they currently represent a smaller portion of the market.
US Release Liners Market Share by Application, 2025
Labels remain the primary application for US release liners, capturing the largest share in 2025 due to extensive utilization in packaging, retail, and logistics. The tapes segment closely follows, propelled by growth in automotive and electronics sectors. Hygiene applications, which include liners in medical and personal care products, offer significant growth prospects but constitute a lesser portion compared to labels and tapes.
US Release Liners Market Revenue (USD Million), 2020–2035
Over the 2020-2035 period, the US Release Liners Market shows steady revenue growth, with key leaps between 2025–2030 as sustainability and medical applications rise. Revenue is projected to increase from USD 1,770 Million in 2020 to USD 3,870 Million in 2035, reflecting strong CAGR driven by demand acceleration in labelling, hygiene, and tapes sectors, underpinned by evolving regulations and innovative product offerings.
US Release Liners Market YOY Growth Rate (%), 2020–2035
The year-on-year (YOY) growth rate of the US Release Liners Market is anticipated to average around 5–7% between 2025 and 2030, peaking at 7.3% in 2027 as technological adoption surges. While YOY growth moderates post-2030, ongoing portfolio innovation and increased recycling are expected to sustain market expansion.
In 2025, the largest market share for release liners in the US is concentrated in the Midwest due to prominent manufacturing activities and logistics hubs. The West and South regions are also significant contributors, with fast-growing e-commerce fulfillment and healthcare sectors. The Northeast, while relatively smaller, remains important due to specialty applications and R&D investments.
Market concentration remains high in the US release liners sector, with top companies controlling the largest share. 3M leads thanks to innovation and broad product portfolio, followed by Avery Dennison and Mondi Group, who have scaled through acquisitions, R&D, and sustainability drives. The remainder is held by regional and specialized players focusing on niche applications and custom solutions.
Converters and label manufacturers constitute the largest buyer segment for release liners in the US accounting for nearly half of total demand, followed by tape producers and hygiene product manufacturers. Emerging buyers include specialty graphics and industrial application firms as new use-cases expand.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
Midwest, West, South, Northeast
Segments
By Type (Glassine, Polyethylene, Polypropylene, Polyester, Others), By Application (Labels, Tapes, Hygiene, Industrial, Graphics, Others), By Distribution Channels (Direct Sales, Distributors & Wholesalers, Online Retail, Others), By Technology (Solvent-based, Solventless, Emulsion, Others), By Organization Size (Small, Medium, Large)
April 2024: Avery Dennison expanded its clean manufacturing facility in Ohio, boosting production capacity for sustainable release liners.
June 2024: Mondi Group announced a strategic recycling partnership in North America to develop circular release liner solutions.
July 2024: 3M introduced new low VOC, solvent-free release liner coatings that meet updated EPA standards.
August 2024: UPM-Kymmene launched a new line of digital press-compatible release liners targeting small-to-medium converters.
September 2024: Fox River Associates unveiled its North America Innovation Center, aiming to accelerate linerless technology adoption.
Frequently Asked Questions
About the Author
Sophia
Lead Industry Analyst
Sophia is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Chemical & Material. Sophia brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Sophia has helped organizations translate data into actionable growth strategies.
Chemical & MaterialMarket ResearchIndustry AnalysisStrategic Consulting
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