Who are the key players in US Personalized Nutrition Market industry?

The top five players in the US Personalized Nutrition Market include Habit Inc., Nutrigenomix Inc., Persona Nutrition (Nestlé Health Science), Baze, and Care/of. These companies focus on tailored nutrition solutions using genetic testing, personalized assessment, and technology-driven recommendations, shaping the market through innovation and consumer engagement.

What is the US Personalized Nutrition Market growth?

The US Personalized Nutrition Market has seen robust growth, driven by increasing consumer demand for individualized health solutions. In 2023, Care/of reported significant expansion in their personalized supplement subscriptions, reflecting heightened market interest fueled by digital health innovation and the rise of health-conscious consumers post-pandemic.

Which segment accounted for the largest US Personalized Nutrition Market share?

The dietary supplements segment accounted for the largest market share in the US Personalized Nutrition Market. Many consumers prefer customized vitamins and supplements, with companies like Persona Nutrition and Baze dominating this application area by offering subscription-based, DNA-driven, and lifestyle-based supplement recommendations.

What are the factors driving the US Personalized Nutrition Market?

Key drivers include growing awareness of chronic disease prevention, demand for tailored health solutions, and advancements in nutrigenomics. For example, Nutrigenomix Inc. leverages genetic testing to help users optimize their diets, illustrating how innovation and consumer insights are accelerating market growth.

Which type accounted for the largest US Personalized Nutrition Market share?

Dietary supplements held the largest share by type, as consumers increasingly opt for individualized vitamins and nutrient blends. Companies like Care/of and Baze are leaders in offering nutritional products designed for unique genetic profiles and lifestyle factors, meeting rising demand for targeted health support.

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US Personalized Nutrition Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

US Personalized Nutrition Market Market: by Type (Active Measurement & Standard Measurement), Application (Dietary Supplements, Sports Nutrition, Disease Management, Weight Management, Digestive Health, Others), Distribution Channels (E-commerce, Retail Stores, Pharmacies, Direct-to-Consumer, Healthcare Providers, Others), Technology (Genetic Testing, Digital Platforms & Apps, Wearable Devices, Artificial Intelligence, Biomarker Analysis, Others), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 23-07-2025 | Format: PDF | Report ID:10973

Market Segmentation

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	West, Northeast, South, Midwest
Segments	By Type (Active Measurement, Standard Measurement, Genetic Testing Based Personalized Nutrition, Digital Personalized Nutrition, Personalized Supplements, Biomarker Based Assessment), By Application (Dietary Supplements, Sports Nutrition, Disease Management, Weight Management, Digestive Health, Others)
Players	Nestlé Health Science, BASF, Herbalife Nutrition, DSM, Amway, Nutrigenomix, Viome, Care/of, Persona Nutrition, InsideTracker, GNC Holdings, DayTwo, DNAfit, Rootine, Nutrino Health

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Key Questions Answered

»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?

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Study period:

2020-2035

Base year:

2026

Historical data

2020-2024

NO OF PAGE:

167

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Market Segmentation

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	West, Northeast, South, Midwest
Segments	By Type (Active Measurement, Standard Measurement, Genetic Testing Based Personalized Nutrition, Digital Personalized Nutrition, Personalized Supplements, Biomarker Based Assessment), By Application (Dietary Supplements, Sports Nutrition, Disease Management, Weight Management, Digestive Health, Others)
Players	Nestlé Health Science, BASF, Herbalife Nutrition, DSM, Amway, Nutrigenomix, Viome, Care/of, Persona Nutrition, InsideTracker, GNC Holdings, DayTwo, DNAfit, Rootine, Nutrino Health