Who are the key players in US Personalized Nutrition Market industry?

The top five players in the US Personalized Nutrition Market include Habit Inc., Nutrigenomix Inc., Persona Nutrition (Nestlé Health Science), Baze, and Care/of. These companies focus on tailored nutrition solutions using genetic testing, personalized assessment, and technology-driven recommendations, shaping the market through innovation and consumer engagement.

What is the US Personalized Nutrition Market growth?

The US Personalized Nutrition Market has seen robust growth, driven by increasing consumer demand for individualized health solutions. In 2023, Care/of reported significant expansion in their personalized supplement subscriptions, reflecting heightened market interest fueled by digital health innovation and the rise of health-conscious consumers post-pandemic.

Which segment accounted for the largest US Personalized Nutrition Market share?

The dietary supplements segment accounted for the largest market share in the US Personalized Nutrition Market. Many consumers prefer customized vitamins and supplements, with companies like Persona Nutrition and Baze dominating this application area by offering subscription-based, DNA-driven, and lifestyle-based supplement recommendations.

What are the factors driving the US Personalized Nutrition Market?

Key drivers include growing awareness of chronic disease prevention, demand for tailored health solutions, and advancements in nutrigenomics. For example, Nutrigenomix Inc. leverages genetic testing to help users optimize their diets, illustrating how innovation and consumer insights are accelerating market growth.

Which type accounted for the largest US Personalized Nutrition Market share?

Dietary supplements held the largest share by type, as consumers increasingly opt for individualized vitamins and nutrient blends. Companies like Care/of and Baze are leaders in offering nutritional products designed for unique genetic profiles and lifestyle factors, meeting rising demand for targeted health support.

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US Personalized Nutrition Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

US Personalized Nutrition Market Market: by Type (Active Measurement & Standard Measurement), Application (Dietary Supplements, Sports Nutrition, Disease Management, Weight Management, Digestive Health, Others), Distribution Channels (E-commerce, Retail Stores, Pharmacies, Direct-to-Consumer, Healthcare Providers, Others), Technology (Genetic Testing, Digital Platforms & Apps, Wearable Devices, Artificial Intelligence, Biomarker Analysis, Others), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 23-07-2025 | Format: PDF | Report ID:10973

US Personalized Nutrition Market Market: by Type (Active Measurement & Standard Measurement), Application (Dietary Supplements, Sports Nutrition, Disease Management, Weight Management, Digestive Health, Others), Distribution Channels (E-commerce, Retail Stores, Pharmacies, Direct-to-Consumer, Healthcare Providers, Others), Technology (Genetic Testing, Digital Platforms & Apps, Wearable Devices, Artificial Intelligence, Biomarker Analysis, Others), Organization Size (Small, Medium, Large) and By US – Historical & Forecast Period (2020-2035) Comprehensive Study 2025

1. US Personalized Nutrition Market Market Outlook2. US Personalized Nutrition Market Market Executive Summary

2.1. US Market Revenue Size (USD Million) (2020-2035)

2.2. Key Trends By Segments (2020-2035)

2.3. Key Trends By US (2020-2035)

3. US Personalized Nutrition Market Market Key Vendors Analysis

3.1. Personalized Nutrition Market Regulatory Framework

3.2. Personalized Nutrition Market New Business and Ease of Doing Business Index

3.3. Personalized Nutrition Market Recent Developments

3.4. Top Personalized Nutrition Market Buyers Details By US

3.5. Top Personalized Nutrition Market Suppliers Details By US

3.6. Case Studies of Successful Key Ventures

3.7. Top Players Comparative Analysis

3.7.1. Country/Regions

3.8. Key Vendors

3.8.1. Top 5 Personalized Nutrition Market Market Vendors Pricing Analysis

3.8.2. Personalized Nutrition Market Market Product Benchmarking

3.8.3. Personalized Nutrition Market Market Future Investment Plans

3.9. Personalized Nutrition Market Market – Forces

3.9.1. Personalized Nutrition Market Market Drivers

3.9.2. Personalized Nutrition Market Market Restraints

3.9.3. Personalized Nutrition Market Market Challenges

3.9.3.1. Porter's Five Forces Analysis

3.9.3.1.1. Personalized Nutrition Market Market Bargaining Power of Suppliers

3.9.3.1.2. Personalized Nutrition Market Market Bargaining Power of Buyers

3.9.3.1.3. Personalized Nutrition Market Market Threat of New Entrants

3.9.3.1.4. Personalized Nutrition Market Market Threat of Substitutes

3.9.3.1.5. Personalized Nutrition Market Market Degree of Competition

4. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Country Analysis5. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Type

5.1. Active Measurement

5.2. Standard Measurement

5.3. Genetic Testing Based Personalized Nutrition

5.4. Digital Personalized Nutrition

5.5. Personalized Supplements

5.6. Biomarker Based Assessment

6. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Application

6.1. Dietary Supplements

6.2. Sports Nutrition

6.3. Disease Management

6.4. Weight Management

6.5. Digestive Health

6.6. Others

7. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Technology

7.1. Genetic Testing

7.2. Digital Platforms & Apps

7.3. Wearable Devices

7.4. Artificial Intelligence

7.5. Biomarker Analysis

7.6. Others

8. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Distribution Channels

8.1. E-commerce

8.2. Retail Stores

8.3. Pharmacies

8.4. Direct-to-Consumer

8.5. Healthcare Providers

8.6. Others

9. US Personalized Nutrition Market Market Revenue (USD Million) Size (2020-2035)- By Organization Size

9.1. Small

9.2. Medium

9.3. Large

10. Company Profile Analysis

10.1. Nestlé Health Science

10.1.1. Vendors Overview

10.1.2. Business Portfolio

10.1.3. Geographical Portfolio

10.1.4. Customers

10.1.5. Financial Analysis

10.2. BASF

10.3. Herbalife Nutrition

10.4. DSM

10.5. Amway

10.6. Nutrigenomix

10.7. Viome

10.8. Care/of

10.9. Persona Nutrition

10.10. InsideTracker

10.11. GNC Holdings

10.12. DayTwo

10.13. DNAfit

10.14. Rootine

10.15. Nutrino Health

11. Sources Covered

11.1. Primary Sources

11.2. Secondary Sources

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Key Questions Answered

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»What is the market size and growth rate of the market for selective countries?
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»What factors are estimated to drive and restrain the market growth?
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»What are the key companies operating in the market?
»Which company accounted for the highest market share?

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Study period:

2020-2035

Base year:

2026

Historical data

2020-2024

NO OF PAGE:

167

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